Having an already open outlet or only opening it, it is necessary to take into account the level of competition in the market. Considering the retail trade now we can say that it is almost impossible to find a "place under the sun" in a low competitive niche, it is simply not available on one banal reason. As a result, any merchant must and is simply obliged to work, given the three main factors:

• - Always calculate and "look after" the work of competitors, that is, to be on the wave.
• - to work continuously over the assortment, producing such a nomenclature that satisfied the buyer as much as possible;
• - look for options and paths of the maximum "personalization" of your own store and providing the maximum set of additional services necessary to the buyer.

The last two items make it possible to form a "brand" consumers and in the future ensures a constant stream of customers.

If the range and nomenclature question seems to be understood as it is clear, how to provide an additional set of services. It turns out everything is enough simple, of course, if you think about and take a little creative. Leading and calculating, we walked a latched track, and now let's look at three completely specific steps of giving the opportunity not only, but also create a "brand" of the store.

Step first, expand the choice for buyers.

Most bed linen store customers come for buying a finished product, the fact is obvious. But what if your buyer offer not only to buy ready-made bed linen kits, and order a set of set? In this case, the buyer will be able to choose not only the color, but also stipulate a number of additional "chips", for example, linen with the inscription "for your beloved" well, or something else. Besides those original ideas As an inscription, quite interesting for buyers of bed linen will be an order not standard sizes. Non-standard bed linen sizes recently became a real headache of many households. As everyone knows, today a sufficiently large number of beds are ordered individually, as a result, the latter have quite different sizes, the result was a small "mismatch" between the bedding and the beds themselves. Plus it is worth remembering about another nuance, most of the finished bedding sets comes to us from China or Turkey, and there they love to "schwit" a little and in each declared amount there are errors. In the best cases, for example, the width and length is taken by "dirty", that is, taking into account the tissue used for edging, then the set of only 0.5-1 cm is less than the declared, it is simply less than 3-5 cm at worst.

You offer customers the manufacture of a set of linen of the desired size and of course colors. Such a service will cost the store itself relatively not expensive, namely:

Worth paying attention to initial stage We buy 20 different colors of the fabric of different types of 5 meters, in which case the average purchase price will be at least 300 rubles per meter. Such prices will not allow the opportunity to earn a lot, at best, the profitability of each set will be 5-10%, because in addition to the tissue itself, it is necessary to take into account the costs of salary seamstress. You can really earn normal when purchasing fabrics in bulk, which will actually reduce the purchasing price of the fabric by 2 times, but in such cases it is necessary to buy at least one roll.

Such an extension of the range will require an additional area, in the trading hall it is necessary to place a separate shelf of tissues and plus 5-6 squares for the seamstress itself. Regarding the placement of the seamstress, you can go two options or the work of the house (then you do not need to use squares in the store, albeit domestic, but there will be no control over the process of work), or to allocate a place in the utility premises, the only one important condition There will be a good lighting.

The emergence of such a service will increase the gross revenue by 15-20%.

Step second, Restoration services Blankets and pillows.

Having your own bed linen store you should think about the accompanying services for the restoration of pillows and blankets, to paint everything for and against I will not, according to this idea of \u200b\u200bthe business there is a whole cycle of articles with, and. In a nutshell, I will only tell you about several facts, you will need:

• - room size in 5-6kvadrats, separately from the trading hall and its own ventilation system;
• - additionally, it will be necessary to invest in 40,000 rubles;

Actually, everything, and for the process itself (that is, restoration) is quite realistic to train one or more sellers. Such a combination will allow you to attract both new buyers at the expense of customers in the restoration, and will give a stable profit from the restoration itself by attracting a bed store clients to the number of pillows.

Due to this innovation, the gross revenue will grow by 10-15%.

Step Three, Additional Products.

In the standard bed linen store, you can find many different additional products and it already seems to surprise the buyer it will be hard, especially every new product requires a place and extensive expenditures on initial investments, although of course a trading place from my point of view priority. True there is one type of product that is not really real from your competitors, and what do you think it is?

Answer to pain Banalen, the usual feather and fluff. Almost all stores traded with finished products, in which there is already a certain mixture and its certain amount. And who prevents you from starting selling the feather and fluff for weight, especially at the second stage you have already brought your own workshop on the restoration of pillows and you will not be difficult from pure pen, fluff or mixture make a pillow of the desired size. Moreover, in addition to the pillows, you can make first-class dying blankets, while at the same time offering the client any amount of filler by his desire.

1. To do this, we offer the fluff and pen on a kilogram - the buyer buys a quantity and makes it or a mixture (for pillows) or pure fluff for a blanket.
2. We offer Tika and sell tick himself.
3. The buyer pays net manufacturing services.

The cost of such additions will be small and consist exclusively from the cost of the purchased fluff and the pen, it is advisable to purchase different types one by one - two bags (approximate weight of 20 kg).

Such innovation learn several shopping shelves and does not require any more supplements.

The store's revenue can grow up to 20%, due to individual orders and selling all associated goods, including bedding sets.

Due to the three above listed steps, your bedding store will increase the gross revenue at least 50%, while complying with parity, it will also increase your profits, calculations of the business plan of such a store here.

Interestingly, the payback of each of the additional directions for the bed business is an order of magnitude higher than the return on the trade itself.

Assessment of the trading in bed linen, we will spend here and in the same article will consider how much it is worth thinking about such a business.

Interesting on this topic

• Definition concept
• How much do you need to invest in order to open a business?
• Why is the room better rented?
• Registration of documents

Sale of bed linen is a matter that does not require impressive investment. This is an excellent option to ensure stable income. In pursuit of creative, many simply do not pay attention to this business, which causes demand for products. But to open a bed linen store from scratch, it is necessary to follow a specific algorithm. It will help organize a business quickly and without financial losses.

Definition concept

How to start organizing your business for the sale of bed linen? Immediately need to determine the room. Here many sources and specialists claim that you can open the store in little room. But in reality, bedding requires a spacious room. This is caused by several reasons:

1. Providing space for visitors. A small room creates a feeling of discomfort and does not allow comfortable to choose underwear and reduces the bandwidth of the store.
2. The need to place an assortment is preferably in partly unfolded.
3. The need for utility and warehouses.

The ideal option to open a bed linen store will rent a square in the shopping center. It is from 50 to 150 m 2.

Now you need to decide on the design. It is advisable to create here non-standard interiorHe will attract customers by itself. Search for ideas for this can be on the Internet or contact the designers. For a leased room, you should order practical scenery that are easily dismantled. This will allow you to often change the scenery, which will significantly strengthen the marketing effect. Such a feature of the business must be immediately thought out when organizing from scratch. Not only the discovery should be interesting, but also further activities.

It is not necessary to sell ready-made sets of linen, you can exhibit fabric samples, but at the same time sew it yourself. Such a service makes it possible to produce non-standard underwear under the order, which will expand business opportunities and attract customers. But for this you will have to equip special jobs for tailors. You can also conclude a contract in particular with the seams.

How much do you need to invest in order to open a business?

On average, about 2,000,000 rubles will be required to open bed linen store from scratch. This amount will include such expenses:

• Rental room.
• Production of scenery, design.
• Purchase of racks for finished sets.
• Purchase of special equipment for fabric samples, of which the bed linen of its own production will be manufactured.
• Acquisition of the cash register
• Purchase of furniture and necessary home appliances.
• Installing a computer to optimize the workflow is to keep records of sales and to whom when the store must transfer ready-made orders.
• Advertising campaign. These are local ways: Bigboards, Cityilates, local print media, radio stations, banners.

Moreover, approximately 500,000 of 2,000,000 rubles will cost an assortment. But before filling the shop, the goods should be carefully examined by the local market, the range and prices of competitors. It is advisable to offer something new buyer for opening. This will attract consumer attention. It will not hurt to make promotional discounts. To form a client base and launch a sarafined radio should be given a boutique for some time to work at a loss - make prices lower than that of competitors by 20-30%.

It should be noted that the specified calculation is a template and in a small town to open the store will be cheaper, and in the metropolis, such as Moscow or St. Petersburg is much more expensive. With almost the same value of the equipment, a significant role is played here the cost of renting the premises.

Before opening the store, you must take care of the personnel. Here you should dial people who have experience in this area or teach them. Bed linen requires knowledge of textiles species, it is necessary to be prepared for staff training from scratch.

Why is the room better rented?

Rent the best wayTo open the store. The reason is to find a suitable area in the mall or simply in the city quite easily. Rent partially eliminates checks. For example, the owner of the square should provide fire safety: contain primary fire extinguishing tools in readiness and monitor the health of the fire alarm.

Perhaps interest: Step-by-step instruction on the opening of a children's toy store

Attention! When drawing up a lease agreement, it should be processed from "A" to "I" and, if possible, supplement the necessary items that will help avoid problems and conflict situations. Tenants often offer customers flexible conditions and come towards the preparation of the contract. You need to defend your interests, then the store or another option earning will be profitable.

Registration of documents

To open the store, it is necessary to record it in the fiscal bodies - register sip. How to start receiving the status of an individual enterprise? Initially, it is necessary to think about which taxation system will be planted shop. Optimal here will be the USN (simplified taxation system) or UNVD (a single tax is a fixed amount that does not depend on income). But the second option is not applied for all activities. It is better to take advantage of the specialist.

The Opening SPE will take 5 working days and such documents will be needed for this:

1. Application for registration of IP - Form Р21001. This is a document on 5 pages where you need to specify the OKVED. According to the new classifier 2019 - this is 52.41.1 - retail trade in textiles.
2. Fur, testimony of payment of state duty. Its size is 800 rubles.
3. Copy of the passport.

If you plan to open a chain of stores, it will be necessary to design legal entity. This procedure from "A" to "I" with all the nuances is described on the official resource of fiscal bodies.

The opening of this business from scratch is a relatively simple process with an optimal level of costs. It is carried out according to the standard scheme and is considered to be ordinary and not interesting things, with the right approach, will allow to turn the goods sold to a stable and impressive source of income. We hope now you know how to open a bed lingerie and how much it will cost.

• Opening boutique female bags from scratch
• How to properly conduct an interview when receiving work
• Business for women with minimal investments

With the offensive of hard time, the idea of \u200b\u200bFix is \u200b\u200bnot only for me, but also from the country. As the majority of women, I was looking for a way to earn in purely female spheres, but the extension of nails and eyelashes, the visage and so on did not interest. And then I remembered that the courses of cutters and sewing passed in his youth and there was a slide machine owned by a sewing machine.

Start of business - collect data

Proconimating dozens of sites and VC Group I concluded:

• Selling the bed linen of its own production is real and even profitable, dozens of girls across the country are already doing.
• It does not require large skills and skill. It is enough to own a sewing machine at the user level, know the types of seams, how to process the corners and other simple subtleties.
• The cost of bed linen is much lower than even the lowest rates in VKontakte groups (and these are my main competitors).

How to make a business plan for tailoring bed linen

If there is no money for the marketer (like me) then you have to take everything into your hands.

First you need to decide: you already know how to sew or you need to write up on courses. Courses are additional spending time and money. At least 6 months to go to classes to learn how to sew pillowcases and duvettes IMHO - unprofitable. I already had this knowledge - therefore I missed the item.

Sewing machine. Perhaps a large line of expenses itself, as the Chinese version I found on Aliexpress for 6000 is nothing unrealistic. Need a really high-quality thing, we do not recommend save. My family had an old "Zinger" - which just got on tailoring of simple bed linen. If you are interested - promoting sites and see how much normal sewing machine, Many desire immediately disappears. But the most persistent go further and are determined with the raw materials.

Raw materials or material for sewing. A special point that is worth paying very close attention. For neglect, I'll tell you that there is: hazard, poplin, plush, silk, cotton, viscose, flax. These are only the main, most popular categories. The more expensive material - the more expensive the source product and the more difficult to sell it. Beginners I advise you to start with cotton and flax. It is well taken, inexpensive purchased and easy to sew. When the business promotes, you can experiment with silk and a floppy, creating underwear with coloring options and gradations.

Who are your buyers. This item is very similar to the previous one and largely determines which value will your end product be. If you make inexpensive bedding from the running, not costly fabrics, then your target audience is moms, elderly people, everyone who wants to save, everyone who loves quality and natural materials. How to find a target audience Let's talk later. Or you want to create exclusive bedding from expensive materials, with copyright drawing, unique and unique in its kind. Also the option, then your target audience is people who love exclusive, special things and these people are ready to pay a lot. The last category does not find "VKontakte" - to search for such buyers you need to create a site, unwind your brand, make yourself a name. I personally really want, but so far there is no time and money. While focused on the first version.

Business on sewing bed linen

It would seem that nothing complicated: sit at home and neck bright underwear, sell and get money. But not everything is so simple. Tailoring the whole hill of bed linen from cotton I put it in Euphoria on all sorts of sites: bulletin boards, flower beds and other thematic sites. After 2 weeks, everything is also deaf - no one asks, no one buys. Other would have sank hands, but not for me. I began to look for new ways. I created a group of "VKontakte" - filled it with descriptions of sets, provided with detailed information who I and how well sow.

Fishka - key success

Bed linen manual sewing sea. The question is why you must have exactly. I thought for a long time and decided to create bed linen - bringing good luck. Yes, I sick solely kits charged with positive energy. Who sleeps on them - he sees only good dreams, everything turns out, and the day passes brightly and interesting. Who buys me - then asleep as a baby. And bedding for married couples is also valid. In general, the chips had liked - herself wanted to buy. And the matter went!

The first customers bought in my city - handed over to hand to hand, asked to leave feedback in the group. 2, 10, 20 sets began to sell in the country. I sew and sell, I beat back the cost, Nava is - like people. Husband was already jealous, I get it more, but I put a lot in business - I buy new materials, colors. I am glad customers with presents in the form of spare pillowcases, some are ordered and as a gift often, and in the future, everyone likes.

Bed linen business is difficult

Many it seems that nothing is worth nothing the mountain of linen, and then sell through the Internet and now money in your pocket. No one knows how many sleepless nights I spent a typewriter how many holidays missed how my hands and eyes hurt from a permanent seating in the same position, like a back of the spin, like the pieces of my fingers ... a submarine can be paid. Many refuse to work on a complete prepayment, send cash on delivery - do not take the parcel. Then you have to pay transportation costs from your pocket, walking to go to the mail, nerves and disorder. But there is a way out - or full work Just prepaid or ask the buyer to pay transportation costs there - back. The cost is deducted from the price of underwear - then the client has a motivation to pick up the order, and you are calm, in case of what - you do not lose a penny.

To sewing bed linen as a business at home did not lose distance, it is necessary to initially read all expenses (see the beginning of the business plan) and, of course, you should not expect a fabulous profit in the first month of work. The income will be, and pretty good, after you have reputation, reviews, when your customers will tell your friends and bring new ones.

Business on bed linen - I say yes!

You know what, I am glad that I found this kind of earnings. This is not only a hobby, but also creativity, and every grateful client is my little victory. Good luck to all!

Today, many people who want to start their own business are interested in issues on how to open a bed linen store. Is such products in demand? How to create a constant influx of buyers? What does a successful business plan for bed linen shop look like? Are there additional sources of income? Answers to these questions will be interesting to many novice businessmen.

Is the sale of bed linen profitable?

In fact, bed linen is a thing without which it is unlikely to cost at least one house. That is why the store of inexpensive bed linen is a great idea for creating a profitable business.

Naturally, underwear is not a good need, and people buy it not so often. However, with the right approach and organization of sales, the store can bring good income.

After all, besides private houses, there are also hotels, hospitals, reaches, recreation centers, relaxation and plenty of places, where bed linen is often needed in large quantities. In addition, it can become an excellent gift for almost any holiday.

And if you are going to create your own business, then for a start you will need a clear business plan for bed linen. Even before the discovery, you must deal with all the details and consider all possible options for developing events.

How to open a bed linen store? We draw up the necessary documents

Of course, in order to get permission to trade, you must first formally take shape in the tax service. In this case, it is best to open as an individual entrepreneur. If you open your own business together with a partner, you can issue a limited liability company.

As in any other store, it is necessary to check the SanEpidemstation check, as well as a fire service. They must confirm that in the rented (or acquired) indoors are complied with all the necessary norms.

Where is it better to rent a room?

If you are interested in the question of how to open a bed linen store, we should know that the location is plays an important role. It is best to rent a room near a large supermarket or in a shopping center - in these places there are always many buyers who can go to you.

In addition, the outlet can be opened on the market or near it. The central lively part of the city is also suitable, because there are always a lot of people here. This does not mean that if you open the store, for example, in a residential area, it will not be profitable - just in such cases it will take a lot more time to create a sufficient influx of buyers.

On the other hand, do not forget about competition. If the location you choose already have one or several similar stores, it is worth thinking about his transfer, as this may affect your profits. But even in such cases, you can win, turning more attention to the range, features of your enterprise and decent service.

How to make a shop?

When choosing a suitable room, you should pay attention to its area. Of course, some linen stores are very small.

But remember that customers should be cozy and comfortable with you. In addition, you will need a small separate room for staff, as well as a place for storing the goods.

As for the design, it should not be too much to zeal. It will be enough light, warm shade of walls and good lighting.

Of course, you can decorate the store by unshakmatic scenery, such as artificial colors, small quantities indoor plants, photographs of the bedroom and / or the products you sell. If you are going to offer pajamas clients and nightwear, it is advisable to put several mannequins that would demonstrate the most successful models.

Of course, you should not forget about the shelves, racks, tables and other necessary furniture designed for the exhibition and storage of goods - the competent business plan for bed linen store should include all these items.

How to choose an assortment of goods?

Of course, each novice businessman is interested in the question of how to sell bedding. For the success of trading, you must provide a wide choice to the buyer. Remember that, most likely, your customers will have people with different income levels, so the range of the store should cover all categories of the population.

Let in your store will be presented both cheaper options and expensive, exquisite bed linen. Take care of the variety of materials (for example, offer customers of cotton, silk sheets, etc.) and color schemes (many buyers pick up underwear in color). In your store should be both full sets of bed linen and separate elements, let's say pillowcases, sheets, etc.

If you are interested in how to open a bed lingerie and make it profitable, it is worth expanding the range. You can sell not only underwear, but also towels (different sizes, colors and quality), pajamas, decorative pillowcases, bedspreads, tablecloths, napkins, bathrobes, kitchen towels, etc. In the winter months, it is advisable to fill the shelves with blankets and plaids.

Some businessmen are trying to stand out among competitors by selling not quite familiar products. This is a rather risky move, which, nevertheless, can bring additional income. If you do not want to risk, you can purchase several original bed linen sets, such as black silk sheets or leopard print sets. In addition, you can offer customers service on the order of linen - if you do not have the necessary color or size, you can provide the client directory and promise the delivery of the selected item in the near future.

The crisis, lack of work and just unwillingness to work at the "Alone Uncle" give rise to the desire to earn money, working "for itself." No wonder they say: " Best work - Highly paid. " Left because of the reduction without work, I thought for a long time, which of my hobbies could bring me income, thereby giving the opportunity - not to go to work, according to a schedule established by someone. Somehow, buying a handmade bow, for the discharge of a nephew from the hospital, received a business card: "Individual tailoring of children's bed linen," I thought here: "God himself ordered." Start - always the most difficult. Monitoring. On the same day decided to think about and calculate everything to the smallest detail. Fortunately, our time has the Internet, which allows you to monitor almost everything without leaving home.

The list with the outputs appeared fast enough:

We are reduced, so to speak, debit with a loan

I did not have a big starting capital, so it is necessary to calculate the costs. Start with what you will sew and do you know how to do it at all. If not, consider the cost of courses, their duration, etc. Since the sewing of bed linen does not contain any complex elements, you can take uncomplicated lessons from someone from friends: grandmothers, aim, girlfriends, neighbors, etc., which can sew, if such is, of course.

Sewing machine - the main tool you will work. For your own good, despite the high price, you should not save. Miser pays twice. Therefore, consult with knowledgeable people, read the reviews and select the price that is suitable for your business. By the way, I have "Singer".

Fabrics and threads

I have already mentioned that it is cheaper to take on special wholesale bases. The range is striking as color gamut So the composition of the tissue, on which the quality of your products depends. The most popular are cotton, hazard, flax, poplin, plush, silk, viscose. It is not difficult to guess that they are distinguished by the price. In my own experience, I will say that the most popular are cotton and flax. Value for money. And the client is satisfied and the markup allows you to earn. Material itself is light in work. With the acquisition of experience, you can experiment with tissues. Try to combine them. Look for your style.

Your customers

You can not please all. To each his own. And the taste and color of friends, as you know, no. Therefore, the audience of your buyers should be determined immediately. I advise beginnings to begin with relatively inexpensive, practical in the use of ready-made products. Such people are most. Each average woman, mother, grandmother, sister. Profit will be due to the number of sold, and not the markup. It is expensive to appreciate the exclusive products, but they still need to find the buyer. If you are starting in this matter, then it will not be so easy to do it. On ordinary trading platforms, such products are sold quite rarely, so you need to have our own website that is not cheap. Develop an individual style, something different from competitors. I am a businesswoman. At first glance, it may seem that this is all and money in your pocket. What happened to me to be honest. But it is not. Customers at first were not. Despite the fact that I diligently "bombed" all sorts of shopping sites, throwing my ads there. It will be shifted to me the social networks helped me where you had to set out detailed information about myself. Incognito trust difficult.

Without difficult, do not pull out and fish from the pond?

Only from the side it may seem that everything is easy and simple. In fact, not so. Sleepless nights, lack of buyers, your products are dusting in a closet, with tears in our eyes, remember the time when they just chatted with girlfriends is just a short list of problems that you have to deal with. The main thing is not to give up. Create trading pages in social networks, groups in Vaibera, etc. The efforts will be rewarded. A considerable problem will be a payment method. People do not trust, no one wants money for a pen. In addition, be prepared that the parcel client may not pick up the carrier. Little, did you change my mind. Therefore, work in advance or let the change pays the client. Do not cheat yourself, be a good mathematician, businessman and economist in one person. Also remember that the proverb: "Who is in a hurry - that people are laughing" to the fact that the income does not appear immediately, but after the "Sarafan Radio" will work and about you, like many know about the specialist. The list of buyers will grow.

Try and everything will work out! I know on your own experience. And every grateful client will be invented on a thorny path.