In this material:

What ideas can be used for business in a crisis? This is not the first time that crisis has come in Russia. Suffice it to recall the period of 2008, 1998, when the life of ordinary citizens looked like survival, and hard times came for business. During the financial crisis, the state saves itself and its government, and ordinary citizens can only look for ways to earn money and develop.

Is a crisis always synonymous with decline and regression? A large number of entrepreneurs started their business precisely in times of crisis, and they achieved great success. In an environment where you can rely only on yourself, your knowledge and flair, the best business idea matures. What kind of business to do in a crisis? Are there favorable areas for a beginner entrepreneur?

The most relevant business in times of crisis

It is necessary to consider, reflect and choose which business to open in a crisis, assessing the opportunities and situation in a particular region. While in one region small business in times of crisis lowers the salaries of employees, makes layoffs and exists at zero, in another region new individual entrepreneurs are being opened that work for profit. In order for a novice entrepreneur to understand what kind of business to do in a crisis, one should turn to logic and choose those areas whose position only benefits from the country's difficult financial condition. There are such business ideas, and there are many of them.

No matter how business is in crisis, people never stop needing food and treatment. Food is needed anytime, anywhere. When the financial tension in the country grows, people try to save on everything, especially on food. The economic situation is pushing retailers to remove delicacies and expensive products from the shelves, replacing them with cheap ones. The food sector is considered the least prone to crisis. Food business ideas are getting off to a good start and development.

The bakery industry is an excellent example of a win-win option for opening a sole proprietorship. A small bakery in a residential area with fresh pastries and competitive prices will provide a good turnover. The idea does not have to be innovative and creative - this does not affect the success. A stable operating small enterprise that provides residents with inexpensive bread is doomed to success. It is important to understand what exactly people need in a crisis and how to cover this need at the lowest cost.

Sweet business is booming in times of crisis like never before. The experience of the 90s has shown that sweets, chocolates and candies sell well during difficult times. This has to do with the psychology of the consumer wanting to sweeten a difficult life. Expensive gifts are replaced with boxes of chocolates, chocolates and pastries.

A profitable business enters a crisis when it manages to recognize an unoccupied niche, a product that consumers need, and set a competitive price. It is necessary to correctly calculate all the indicators, draw up a business plan and follow it carefully.

Sell ​​your opportunities

Successful small business ideas are based on financial resource management. If a person has knowledge and experience in the field of consulting, but does not have the opportunity to invest on his own, then he may well sell his ideas and knowledge in consulting to businessmen and investors. Ordinary people need new ideas in a crisis, where to invest their savings, how to keep them until the end of the economic downturn, etc. They are willing to pay for this. Consulting services are an excellent example of a small business in crisis that does not require a large initial investment.

Another business idea that works is a car service. New cars are an illiquid product in a downturn, but old ones keep breaking down. People do not have the ability to update old models, and they go to fix them. For the working class, in most cases, the car is not a luxury, but a means of survival. Someone starts working part-time in a taxi, someone gets an additional job related to cargo transportation. Business development during a crisis in the field of auto repair has been popular since the beginning of the 90s. You can start fixing your cars by gradually considering offers to buy a parts store or car wash next door.

Enterprising women can organize their own tailoring business. You don't have to rent real estate for this - you can get by with a room in your own apartment. Since buying good clothes becomes too expensive for the population, many are looking for an alternative way out and go to dressmakers to alter an old coat, make new trousers, a three-piece, a dress. Owning a business for women who know how to sew does not require any costs if you have the minimum necessary equipment.

Ideas for business in a crisis can be gleaned by looking at the experience of Western colleagues. In times of crisis, companies are trying to cut costs by cutting wages and headcount. By reducing the staff and rented space, they manage to swim in difficult economic realities. Moreover, such companies use outsourcing services. Freelance and outsourcing are becoming more widespread today. Companies hire a visiting specialist to service office equipment, and another company or a private employee who is ready to serve online for accounting purposes. When compiling an anti-crisis business plan, companies are actively looking for opportunities to save money. If you quickly navigate the needs of such companies, you can profitably sell your services.

Service business

Many ideas in crisis are related to caring for the elderly and young children. Since most of the citizens, due to a lack of money, are trying to get a part-time job or a second job, children and the elderly are left unattended, and care services are required. You can organize enough profitable business in the form of a private kindergarten. Few things bring so much joy and pleasure. There are more and more working mothers, and state childcare facilities cannot cope with the volume.

Parents are forced to send their children to special groups, where they will be looked after while they try to earn more money for the family. The situation is similar for older people who require special daily care. If earlier a person could afford to take care of elderly parents on his own, then in a crisis and lack of money he will most likely go to work and hire a specialist for them.

The actual business in the XXI century is the creation of a video blog. The most popular youtube platform allows anyone to create channels without restrictions and investments. All a blogger has to do is create popular content, gain a large following, and start earning advertising revenue. This is not an easy business, but with the right approach, it is very profitable. Many girls and young people, opening a blog for entertainment, in the time of crisis began to seriously consider it as a source of income.

Internet business is more relevant during the crisis than ever. Online stores are becoming an alternative to ordinary shopping: those who want to save money order clothes and groceries online, and the owner gets his percentage without spending money on renting premises and staff. When choosing a direction for a store or blog on the Internet, you need to assess what kind of business is currently relevant. For example, the sale of children's clothes or goods from China.

New in the crisis

How to open a business in a crisis, what to do? Women who want to increase their income start selling cosmetics in times of crisis. Surprisingly, it’s true: in difficult economic times, girls buy more cosmetics than in calm, stable times. There is a psychological explanation for this phenomenon, and this should be used. Any enterprising girl will be able to open her own business during the crisis selling inexpensive skin and body care products.

Recently, online shopping has become widespread offering eco-friendly tonics, handmade creams, soaps and hair masks. It is not so difficult to master a small home production of simple creams, gels and tonics.

You can start a business with homemade small batches and then develop to your own store.

If there is a crisis, what can an active young person do? Open your own business to provide sales assistant services. Due to the onset of a difficult economic situation, people begin to sell their property in order to pay off debts or simply to survive. Those who have tried to sell property through an ad on the Internet at least once have faced a number of difficulties that can be overlooked by hiring a sales assistant. For a small percentage of the transaction, this person will disseminate information on the necessary resources, organize the delivery of things from the seller to the buyer and receive favorable conditions for everyone. The owners are ready to pay for it. This is a relatively new business that is just entering Russian reality.

Starting a business from scratch is very difficult, and especially during a crisis. It is during this period that network marketing flourishes, offering its followers a high income without investment. A networked business idea is as old as the world, but it offers obvious benefits to those who want unlimited income. In times of crisis, goods from the catalog are perceived better than in any other period, so you can and should start building your business on this.

Before starting your own business in a crisis, you need to assess the market situation, understand the needs of people and identify open niches. They are always there, as needs grow and change. The most profitable small business is built on low cost and high demand. You should think that you can present to the market that others cannot. Doing business in a crisis is no more risky than the rest of the time. You always need to be able to assess risks and calculate profitability. Those who keep their nose down to the wind quickly switch to new things if they see problems ahead.

There are types of businesses that will be relevant at all times, such as the following:

• grocery;
• medical;
• services sector;
• car service.

But their success depends on how to develop and how to manage. The crisis is the time to think about how to start living by your own rules, which will not depend on the decisions of the state.

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In this article we will try to find out what kind of business to open during a crisis and how to ensure its development, taking into account the situation in the economy.

You will learn:

• Features of the business during the crisis period.
• Is it worth starting a business in a crisis.
• What business is profitable to open in a crisis.
• How to reduce risks by starting a business during a crisis.
• What kind of business is definitely not worth starting in a crisis.

Is it worth starting a business in a crisis

There is a stereotype that a business in a crisis economy has no chances for successful development, but there are many examples that demonstrate the exact opposite. In an unstable economy, there are excellent prospects for entrepreneurship if the right approach to the choice of the sphere of application of efforts appears.

One of the options could be a commercial activity related to the production or provision of services. During a crisis, there is a chance to receive a stable profit by reselling goods in high demand. These can be food products, especially natural ones. Given this circumstance, it is possible to establish a business in the countryside. Another reverse option is to open a rural store, which will present an assortment aimed at meeting the basic needs of the population. Further in the article you will find a detailed analysis of ideas during a crisis and you can download ready-made business plans.

The choice of the direction of business largely depends on where you are. Consider several areas of entrepreneurship.

• Starting a business, you can open a business that provides repair services household appliances, vehicles, etc.
• In the financial sector, you should choose areas with high profitability: the issuance of microcredits (money before paycheck) and the services of pawnshops.
• Times of crisis provide good opportunities for students and youth. Any non-standard idea can become an excellent foundation for a profitable startup.

You can always use the economic crisis to form a team of real specialists, with whom you implement any idea aimed at creating a profitable project.

Advantages decisions to open a business during a crisis:

• During this time, you can gain invaluable experience in running your business in difficult conditions. Often, businessmen who have managed to open enterprises in a stable situation are unable to withstand economic shocks. The crisis, on the other hand, allows you to acquire the skills of making quick decisions, which increases the level of readiness for any changes. After that, any re-formatting of the business will not be seen as an impossible task.
• During the crisis, many enterprises go bankrupt. By being active, you can get a chance to occupy the vacant niches.
• When deciding to start entrepreneurship in a crisis, one should first of all focus on the basic needs of fellow citizens. Useful theses can be found in the works of the psychologist Maslow. In order to understand which business will grow during the crisis, it is necessary to carefully study what the consumer needs: food, clothing and medicine. And, therefore, it is worth focusing primarily on these areas.

The backbone of the business sphere is firms and enterprises. The level of employment of the population, the intensity of scientific developments and research activities depends on the development of business. Some companies decide to open a new direction of activity in unpromising, at first glance, areas of the economy.

The main difficulties business development during the crisis:

• economic risks cause market instability;
• management problems;
• low level of competence of business owners;
• dependence of small companies on large industry enterprises;
• business sensitivity to changes in business conditions;
• lack of confidence in the conclusion of contracts;
• lack of financial resources and available loans;
• high level of responsibility of business owners. At the same time, all private property of entrepreneurs (houses, dachas, cars, etc.) is its pledge. This factor has a negative impact on the business activities of companies. The risk of failure in the implementation of projects is due to the low level of competence of managers. Enterprises that have been operating in the market for a long time in niches with a stable income have a higher potential.

The effectiveness of a business during a crisis is largely determined by the qualifications of a manager, who constantly organizes events aimed at improving the professional level of employees. The experience of entrepreneurial activity of the owners of companies to a large extent determines their success in the market.

The following methods can be used to solve most business problems during periods of economic crisis:

• The company's management is hiring an additional team.
• By increasing the initial capital, you can open a business with a higher chance of a stable job in an unstable economy.
• It is necessary to conduct a thorough analysis of the needs of the population, which will make it possible to quickly adapt to changes in consumer demand.

Agile and nimble companies with the required amount of capital have a better chance of overcoming the business difficulties associated with the crisis. A competent business plan also plays an important role, examples of which you will find below in the article.

How to increase sales in a crisis: 3 ideas from practice

Is it possible not only not to lose clients during the crisis, but also to increase their number, you will learn from the article of the electronic magazine "Commercial Director".

What business is profitable to open in a crisis: 15 business options

Idea 1. Open an online store.

Initial costs - from 200 thousand rubles.

The essence of the idea is to open a business for online trade and delivery of goods to consumers using a courier service and postal services. For this, it is also necessary to organize its work. The relevance of the idea is confirmed by market demand research. This service is popular with middle-aged consumers. The prospect of a decision to open such a business is confirmed by the steady growth of this market segment.

If you are planning to open an online business selling clothes for women and children, you need to provide the following financial investments:

• costs for the creation and technical administration of the Internet resource;
• administrator and courier salary;
• warehouse rent;
• transportation costs in the process of purchasing products.

When organizing a business based on Internet sales, the cost of rent for the premises of a stationary store is replaced by the costs of maintaining a web resource, purchasing software products and advertising costs. The profitability of an online jersey and apparel business is between 20 and 25%.

In other words, if you open an online store, then with an investment of 200 thousand rubles. you can get a profit of about 40 thousand rubles. With the correct promotion of the resource and a thoughtful selection of the assortment, the payback period for such a business is from 4 to 6 months.

Idea 2. Open a street fast food.

Initial costs - 275 thousand rubles.

The essence of the idea is to open a point of sale of snacks and drinks. The peculiarity of the idea is that, unlike kiosks with hot dogs and shawarma, it is proposed to form a menu that includes sandwiches with delicious fillings. These can be classic sandwiches and closed sandwiches.

The relevance of the business idea lies in the steady demand for fast food products. During the crisis, many diners of catering establishments prefer inexpensive fast food. It is better to open such a business in places with a large concentration of potential consumers: near metro stations, shopping centers, universities, etc.

The main expenses you need to make to open a street fast food:

• retail outlet rental;
• buying a kiosk or tent;
• purchase of a thermal and refrigeration display case, equipment for making sandwiches and drinks.

When calculating profit, we will take as a basis the average turnover per day in the amount of 8 thousand rubles. In this case, we get about 240 thousand rubles. revenue for the month. The profitability of such a business is 30%, so its payback will take about 5 months. It is possible to increase the turnover of the outlet by introducing into the assortment of items with non-standard components (products for vegetarians, fans of healthy nutrition, etc.).

Practitioner tells

The crisis helped start your own business

Svetlana Krylova,

CEO and owner of the Evolution online store, Moscow

Due to the crisis, it was difficult to make a decision to start your own business. This situation lasted until 2008. I was afraid of losing the stable income that I had at that time. At the same time, my salary dropped significantly during the crisis, and my range of responsibilities expanded. This situation became an incentive to start your own business.

As a hobby, I helped one sports club for a long time - interacted with suppliers of sports nutrition. As a result, I got access to both the suppliers and the club's athletes who were consumers of the products. The idea of ​​how to start a business was on the surface. It was only necessary to formalize it by creating a company that will operate on the market of sports nutrition and accessories.

Idea 3. Open a mobile pancake cafe.

Initial investment - 400,000 rubles.

The idea of ​​opening a pancake café includes purchasing equipment for baking pancakes and making fillings, as well as organizing the sale of products to consumers. Despite the crisis, a large number of fast food enterprises are operating on the market, offering delicious dishes, so we can talk about high competition in this business segment. By introducing non-standard products for the production of fillings and applying a beautiful presentation of dishes, you can ensure a stable income and a large number of regular customers.

To open such a business, you need to find a shopping kiosk on wheels that will allow you to quickly change location and provide an opportunity to take part in social events. Equipping a mobile point is the main investment when opening a pancake cafe.

For a successful business, you need to ensure:

• a varied selection of delicious fillings;
• availability of qualified personnel;
• thoughtful choice of the place of trade.

Enterprises of this type apply a mark-up of 80 to 100%, which makes it possible to cover overhead costs and receive a stable income. The full payback of the business will require several months of work, as this segment is highly competitive and requires significant initial investment.

Idea 4. Open a bakery.

Initial investment - 1 million rubles.

“The crisis goes and comes, but you always want to eat,” therefore, opening a business in the field of public catering is always important. More and more bakery and retail companies are emerging in large cities. Delicious pastries, a homely atmosphere and an interesting assortment attract customers with different income levels. The essence of the idea to open a bakery and confectionery is to create an equipped outlet for baking and selling bakery and confectionery products.

It is necessary to carefully consider the location of such an object. The best spots are areas with high traffic. This could be:

• a simple bakery with a sales area;
• bakery with a compact cafeteria.

In the first case, you can open a business with less financial investment and time costs. If you choose the right place, then even in a crisis, such a point will serve 300 to 800 visitors daily, each of whom will buy products for 200-400 rubles. The profitability of a bakery without a cafeteria is estimated at 20%, so the payback period is from 10 months to a year.

Idea 5. Open an outsourcing company.

The minimum start-up investment is 550 thousand rubles.

The essence of this project is to open a company that provides outsourced services to third-party enterprises. As a basic specialization, you can choose accounting services, financial, engineering or legal support of a business, as well as the organization of a call center for working with orders. Now in Russia, the market for remote services is just emerging, so it is very important to open such a company, especially since the crisis is forcing many enterprises to reduce their staff and outsource the solution of some tasks.

To open a business for the provision of outsourcing services, it is necessary to ensure that two conditions are met:

• rent a comfortable office in the city center or in an area with good public transport infrastructure;
• hire qualified performers specializing in the desired area of ​​services.

In addition to the cost of renting an office space, it is necessary to provide funding for the company's advertising and its operation at the initial stages. The provision of services is carried out on a contractual basis, and the cost is negotiated separately in each case. To attract regular customers and increase business profitability, it is necessary to continuously work to improve the quality of services.

Idea 6. Open the dining room.

The minimum start-up investment is 1 million rubles.

The essence of the business is to open a small catering enterprise in the format of an urban canteen. The services of such an institution, even in times of crisis, are popular among students, pensioners and other categories of consumers. Inexpensive canteens are in stable demand, and such a business has low competition even in megacities.

In order to open the dining room, it is necessary to choose a room that meets the technical and sanitary requirements. The simplest option is to rent a former catering facility or a spacious room not far from a university, train station, office or shopping center.

The main items of expenses required to open a cafeteria during a crisis:

• reconstruction of the visitor hall;
• purchase of production and commercial equipment;
• selection, training and salary of personnel.

The optimal size of the hall for visitors is a room with 50 seats. The loading of the canteen fluctuates depending on the time. The average permeability of such an object is 60%. At the same time, the average check is from 200 to 300 rubles, which provides a daily income of about 25 thousand rubles. The payback period for an urban canteen during the crisis is 1 year after opening.

Idea 7. Open production frame houses.

The minimum investment amount is 500 thousand rubles.

The essence of the business is to open a company for the construction of turnkey frame-type houses. Even during the crisis, the purchase of inexpensive houses is popular among the middle class who want to have their own suburban housing in a picturesque location. Building a house by frame technology from project development to commissioning takes several months. The affordable cost of materials provides a good perspective for the development of frame construction.

To establish such a business, it is necessary to open several offices in various districts of the city, where orders from clients and contracts for the sale of finished houses will be processed.

Initial investments in such a project are as follows:

• hiring, training and salary of construction crews;
• maintenance of offices and salaries of managers;
• advertising costs;
• purchase of sets of special tools and materials.

The profitability of a frame house construction business depends on the cost of materials. The cost of material for the construction of 1 m 2 of the house is in the range from 30 to 40 thousand rubles. When selling finished objects, the price per square meter is already about 70 thousand rubles, and therefore, the profit after the sale of a cottage can reach 2 million rubles. Thus, the business is able to pay off after the sale of 2 objects.

Idea 8. Open an economy class hairdressing salon.

The minimum investment amount is 300 thousand rubles.

The essence of the idea for a business: to open a small hairdressing salon that provides a full range of services at an affordable cost. In times of crisis, such services are in demand among clients of all ages with different levels of well-being. The combination of good quality service with an affordable price will make it possible to open a hairdressing salon with a stable income.

The main expenses that will have to be borne when deciding to establish such a business are associated with the purchase of salon furniture, hairdressing tools, special equipment, cosmetics, as well as with the repair and decoration of the premises. Even during a crisis, you can get a large flow of visitors if you open a hairdresser in a densely populated area near a public transport stop or in a shopping and entertainment center.

You can provide additional business income if:

• instead of hiring foremen, transfer jobs to rent;
• invite, on a sublease basis, masters providing related services (cosmetologists, manicurists, etc.).

If such a hairdresser will serve about 16 clients per shift, then with an average bill of 250 rubles. its recoupment will take place in 1.5 years. When carrying out marketing activities and expanding the list of services, you can increase the profitability of a hairdressing salon up to 29%.

Idea 9.Open a pharmacy.

The minimum investment amount is 500 thousand rubles.

The essence of the idea is to open a business associated with the purchase of a wide range of drugs and the organization of their retail sale in a stationary pharmacy. The demand for these products, despite the crisis and high competition, remains quite high. A stable profit in the pharmacy business depends on the pricing policy, the choice of reliable suppliers and the place of business. A small pharmacy shop operating on a discounter basis would be appropriate in a residential area of ​​the city. It is best to locate a pharmacy near metro stations, public transport stops or next to a supermarket.

To open a pharmacy, you will need:

• specially equipped premises in the non-residential fund;
• employees with pharmaceutical education;
• conclusion of contracts with reliable suppliers.

The profit of the pharmacy business is directly proportional to the turnover from the sale of pharmaceuticals. Without violating legal requirements, entrepreneurs have the right to set high markups only for certain groups of pharmaceutical products. Additional profit can be provided by the inclusion of medical equipment, personal hygiene items, and baby food products in the assortment.

Idea 10.Open a children's thrift store.

Initial investment - 300 thousand rubles.

The essence of the idea is to open a small store where the goods will be accepted for sale from visitors with the aim of further resale with the inclusion of a commission to the seller in the price. This business is developing rapidly. During the crisis, commission-based branded children's products are especially in high demand, which are new at a cost that is not available to young families.

The main expense in this business is rent. small room for a commission, its repair, as well as the purchase of commercial equipment and furniture. In this case, you do not have to purchase goods in wholesale warehouses, but you need to constantly pay for advertising to attract potential buyers and sellers.

To open a thrift shop, it is better to find a room in a densely populated area, near large shopping centers or children's clinics.

A small investment will be needed to:

• bright decoration of the storefront in a children's style;
• opening and maintaining a website or groups in in social networks;
• salary of store employees.

According to experts, for such a business, the level of profitability can be from 12 to 15%. With a daily revenue of about 15 thousand rubles. net profit will reach 30 thousand rubles. per month. You can increase your income if you open a commission shop as a family business and refuse to hire employees.

Idea 11.Open training courses.

The relevance of this business is due to the fact that even in a crisis, parents will not save on their children. Private foreign language schools or centers for preparing school graduates for the USE in difficult times may not be affordable for some parents, so you can count on success if you open budget training courses for children in the format of small groups or individual lessons.

The initial investment depends on the size of the business. To get started, you can buy the necessary interactive learning tools and organize homework. You can also rent an office space by the hour. Part of the investment will go to advertising promotion on social networks, on message boards, in newspapers, etc.

Idea 12.Open a business selling farm products.

During the economic crisis, products in large retail chains rise in price. In such a situation, it will be relevant to open a point of sale of food purchased directly from the farmer. Having completed all the necessary documentation, you can organize a stationary pavilion in the market or a mobile sale of products such as milk, eggs, cottage cheese, meat, vegetables, fruits, etc.

The initial investment will depend on the scale of the trading activity. As equipment, you can buy a special tank for transporting milk. In addition, you need to rent a shopping kiosk or hire a salesperson and a driver. To attract a buyer, you can develop individual design of their enterprise, including in the initial costs the cost of branded stickers on vehicles and on product packaging.

Idea 13.Open an all-for-one-price store.

Initial investment - 700 thousand rubles.

Statistics show that the majority of all-for-one-price stores achieved success precisely during the crisis. During this period, people strive to save as much as possible and increasingly visit stores with a fixed cost of products. The assortment of the outlet will depend on the preferences of the entrepreneur. Here you can sell a wide range of goods, ranging from inexpensive groceries to household supplies.

You can open such a business through a franchise or organize the work of a store on your own.

Opening costs will go towards:

• payment for the lease of the premises;
• purchase of commercial equipment;
• purchase of the first batch of products;
• hiring staff.

As with any retail business, you need to take care of a good store location. As a source of goods, you can consider the option of purchasing products from China.

Idea 14.Open a manufacturing business in the field of import substitution.

Import substitution is a topical business option during the economic crisis. It should be noted that the state policy is entirely directed in this direction, therefore there are many grants and targeted investments for organizing production within the country. This will probably surprise someone, but goods can be transported not only from China, but also in the opposite direction! Many food products in the Celestial Empire have a high price, so if you organize their transportation correctly, you can open a successful business even during a crisis.

During the crisis, imported goods rise in price in proportion to currency surges, while buyers begin to pay attention to domestic products at affordable prices. This concept serves as the basis for starting a manufacturing business.

You can produce a wide range of agricultural products (honey, nuts, meat, milk, cheeses, etc.), open a textile production, preserve (fish, cereals, vegetables), grow fresh vegetables and fruits and more.

Idea 15.Open a beauty salon at home.

Initial investment - 30 thousand rubles.

During the crisis, a service has become popular when craftsmen come to your home and help prepare for important events. Beauty salons are gradually raising prices for their services. Not having large expenses associated with renting premises and organizing a business, private hairdressers, cosmetologists, manicurists take less money for the same operations.

All initial investments will go towards paying for special courses, purchasing the necessary equipment and advertising promotion. To prepare a portfolio, a novice master can try his skills on close relatives or girlfriends.

In the field of beauty services, advertising in wedding magazines, social networks and the so-called gypsy mail (client recommendations) are successfully working.

Practitioner tells

8 more ideas that will bring profit in a crisis

Evelina Ishmetova,

Deputy General Director of RRG

Despite all the objective difficulties, starting a successful business during a crisis is a completely feasible task. There are a number of niches, the potential of which has been confirmed by the practical experience of real enterprises. At the same time, you need to understand that the success of business development in these segments cannot be guaranteed without professional management of the company's economic and commercial activities.

1. Driving schools

Currently, the cost of training in driving schools has increased significantly. This is due to the adoption of new laws, according to which, in order to obtain a driver's license, it is impossible to pass exams as an external student, but it is necessary to undergo training for at least 3 months. As a result, the amount of payment for such training increased to 60 thousand rubles. At the same time, the operating costs of driving schools are less than 2 million rubles, and therefore, the profitability of this business can reach 100% per year.

1. Private kindergartens

Opening a private kindergarten in the capital or in other metropolitan areas is a fairly promising solution, even despite the high competition in this segment. During the crisis, the cost of services for private preschool institutions has dropped significantly, but still it does not fall below 25 thousand rubles. On average, parents have to pay about 30 thousand a month, as well as an entrance fee of 2 thousand rubles. In addition to profits from basic services, such a business involves generating additional income by organizing weekend groups, paid classes in music, fine arts, foreign languages, etc. A small private kindergarten can also be organized at home. In this case, with 8 pupils, the monthly income will be about 300 thousand rubles, and the cost of renting an apartment, organizing meals for children, the salary of a nanny and a teacher will be no more than 160 thousand. Thus, with the right approach, a private kindergarten is a fairly profitable business.

1. Tennis courts

The cost of renting tennis courts in the Russian Federation, despite the drop in the ruble exchange rate associated with the crisis, is very high even on a global scale. On sites with high-quality coverage, located in convenient locations, the price of one hour reaches 3 thousand rubles. And even at such a high cost, demand outstrips supply significantly. Analyzing this situation, one can easily come to the conclusion that the business associated with this sport has good prospects during the crisis.

1. Sports equipment rental

An active lifestyle is becoming more and more popular among people of all ages. The crisis has no effect on this trend. If you open a rental of sports equipment (bicycles, skis, roller skates, hiking equipment, etc.), you can find consumers of such a service, regardless of the season of the year.

Consider an example of skating rental in winter. The cost of good skates will be less than 1,500 rubles. If the rental point is located near a heavily visited ice rink, then you will need to purchase about 50 pairs of skates. Total - the initial investment will be 75,000 rubles. The average cost of renting this inventory is 200 rubles per hour. Outdoor skating rink in our climatic conditions can work for about 50 days, receiving an average of 300 visitors daily. Thus, during the season, you can get 3 million rubles of income from skate rental and about 0.5 million more if you provide services for sharpening skates for clients. The costs of the rental business are related to the rental of a stall, electricity bills and staff salaries, which in total will amount to no more than 200 thousand rubles. As you can see, if you open a skate rental, you can get a business profitability of several hundred percent.

1. Storage boxes

Another promising business that is in demand during the crisis is related to the provision of services for renting boxes for storing various things and inventory. In this case, from a simple concreted area of ​​100 m 2, on which 20 boxes of corrugated board are equipped, you can get an income of 200,000 rubles a year. The cost of such a site in large complexes, taking into account security and fire alarms, as well as utilities, does not exceed 600,000 rubles. The operating costs of such a business are not very high. This includes heating, electricity, administration, cleaning and security salaries. The payback period for this business is 2 to 3 years.

1. Hostels

The business, which is related to the reconstruction of apartments in old houses into hostels, was at its peak several years ago. At that time, the price of a bed was from 900 rubles per day, which made it possible to recoup the cost of an apartment, its repairs, the purchase of the necessary furniture and household appliances in a year. Today, competition in this market segment has grown significantly, forcing entrepreneurs to increase costs to improve the quality level of interior decoration and service. At the same time, there is a decrease in the average cost of living to 450 rubles per day. But even under such conditions, opening a hostel is a good opportunity to create a super-profitable business during the crisis.

1. Import of food

Before the crisis in the food trade market, there was a trend towards stable links between large chains and private entrepreneurs with the main importers of agricultural products. This situation prevented the emergence of new importers and the supply of products from other countries that were not previously represented on the domestic market. After counter-sanctions were introduced against the European Union and the ruble fell, new suppliers appeared. They offered quality analogues of European products that are more affordable. Today, a food import business can generate high profits.

1. Open a coffee shop

Buying a cup of flavored drink for 150-200 rubles. at Coffee House, Caffeine, Starbucks, Coffee Bean or other chain coffee shops, we don't think about the cost of the product. The real price of a cup of coffee is no more than 5 rubles (coffee, sugar, milk, cream and various fillings). A cafe with an area of ​​100 m2, even with 40% occupancy, sells about 80 thousand cups of coffee a year. In other words, such a business can bring in about 12 million rubles in revenue when the cost of ingredients is 400 thousand rubles.

What business to open in a crisis and how to reduce risks

To open a business, you need to register it and organize the work correctly. The following recommendations will help to reduce costs at the initial stage:

• If possible, do not go to intermediaries to register the necessary documentation.
• Refrain from renting a prestigious office at an inflated price, buying expensive furniture and other luxury items in the early stages of business development.
• Choose reliable and inexpensive advertising channels.
• To save on the salaries of hired specialists, try to do some of the main work yourself.

The most important rule is to keep a strict record of all financial receipts and expenses. It is necessary to correctly use the first profit received. During a crisis, there are many ways to start a successful business. The choice of direction should be carried out taking into account the specifics of the region where the development of the new enterprise is planned.

One of the popular methods today that allows you to quickly open your own business is franchising. With this approach, you can reduce the cost of promoting a company and get an effective technology for doing business, which has been tested by real market participants.

A good option for entrepreneurship in a crisis is to open an online store. In this case, savings are provided on the lease of retail space and staff salaries. Particularly promising ideas for creating a business in a crisis are innovative technologies that have a high potential for development.

What business is not worth starting in a crisis

Taking into account the fact that during the crisis there is a decrease in the level of income of the population, one can expect a significant drop in the field of expensive purchases. In this regard, you can draw up a list of business ideas that are most likely to lead to failure:

• open a travel agency;
• organize trade in building materials;
• open a real estate agency;
• organize stock trading and different kinds valuable papers;
• create a company for the delivery of goods.

Practitioner tells

5 unsuccessful business ideas in a crisis

Grigory Trusov,

President, Contact-Expert

As an example, we can give a list of 5 niches for starting a small business, which are associated with great risks in a crisis.

1. Retail outlets in the mall

The shuttle business, popular a few years ago, thanks to which the main supplies of clothing and other products for sale in various shopping and entertainment centers were carried out, today is in a deep crisis and brings big losses to entrepreneurs. The decrease in sales is influenced by competition from chain clothing stores, as well as from online stores that successfully operate in this segment and attract consumers with low prices.

1. Restaurants

During a crisis, restaurateurs have to look for solutions to combine two fundamentally opposite concepts. On the one hand, restaurants need to maintain an affordable cost of food, and on the other hand, to improve the quality of services in order not to yield to competitors in the fight for regular customers. Since there is no solution to this problem, restaurant business owners will have to make a choice in favor of one or the other priority (affordable cost or status). In any case, in order to open a restaurant in a crisis, you need to have enough large stock free financial resources that will allow you to live to see better times.

1. Jewelry salons

The crisis is characterized by a downward trend in sales in the luxury goods segment. Jewelry also falls into this category.

Despite the fact that even a few sales per day can bring this type of business to payback, it is extremely difficult to achieve such a result in a crisis. In addition to an objective decline in purchasing power, jewelry stores experience competition from the secondary market and online stores during the economic downturn. Pawnshops sell unredeemed jewelry at a low price, and online trading, unencumbered by rent payments, offers lucrative discounts on jewelry.

1. Solarium

Significant investments are required to open a solarium. Artificial tanning equipment costs from 400 thousand to several million rubles. A quick payback of such investments is possible only with a stable flow of customers. During the crisis, many are forced to give up trips to expensive seaside resorts, and it was this category of consumers that made up a large percentage of tanning salons in preparation for the next season. The average cost of the procedure today is about 20 rubles per minute. At such a price, it is possible to achieve a return on business by providing at least 40% of the cabin load. Another difficulty of this business is associated with high competition, since before the crisis a large number of tanning studios opened in big cities.

1. Bookmaker offices

Difficulties with business development in this area appeared back in 2014. Then several legislative acts were issued allowing bookmakers to accept bets only if the visitor has a passport. In addition, the state ruled that bookmakers should charge income tax with customer winnings. After such innovations, the number of visitors to bookmakers decreased by almost 95%. Part of the entrepreneurs, in order to make up for the losses, decided to open halls with slot machines, which jeopardized the legality of the business.

Today in Russia there are many bookmakers that are balancing on the brink of loss. At the same time, there are also such entrepreneurs who have decided to open a betting business on the Internet and, subject to a number of legal prohibitions, to transfer it to zones that are not subject to Russian legislation. In this case, financial transactions become inaccessible to domestic fiscal services.

Success stories of famous companies that were opened during the crisis

1. Adidas

The world's popular sports brands Adidas and Puma were born during the post-World War I crisis. They grew out of a family business that opened in 1920 during the monstrous recession of the German economy. In a country that was forced to pay reparations to the states that won the war, there was global unemployment. In order to survive the crisis, the Dassler family decided to open a shoe production. The first products of the entrepreneurs were slippers and orthopedic shoes for the disabled. In the context of a shortage of high-quality raw materials for the production of products, decommissioned military uniforms and old car tires (for the manufacture of soles) were used. The business brought good income and developed. After 5 years, the eldest son of this family, Adolf (Adi), introduced the production of the first football boots with spikes, which were forged by a familiar blacksmith. This was the beginning of great success.

1. Lego

The Great Depression in the 29th year of the last century severely damaged the economies of the United States and many European countries. In Denmark at this time there was global unemployment and one after the other farms were ruined. At the height of the crisis (1932), a company with a very well-known name today - Lego was born in this country. Its founder, Ole Kirk Christiansen, decided to open a carpentry production. With a small number of employees, he made stepladders, chairs and ironing boards, but these products were not in demand. One day Olya came up with the idea of ​​making toys out of wood. As you know, most parents are ready to spend their last money on their children. The original name leg godt ("play well") was coined for the new direction. This was the beginning of a successful business with a worldwide reputation.

1. Pepsi

At the dawn of its development, a successful brand had to be reborn. The fact is that Caleb Bradham invented the popular drink back in 1893. He opened the company, which went bankrupt during the crisis that provoked the collapse of the sugar market in 1921. The successful brand was revived in 1928 by Charlie Guth. He came up with an interesting move that helped bypass the main competitor (Coca-Cola) during the economic downturn. To sell the drink, he began using a new 12-ounce bottle and selling it for 5 cents (that was the price of a 6.5-ounce Coca-Cola bottle). This innovation was accompanied by the slogan: "You pay, as before, you get twice as much." In a crisis, everyone wants to save money, and this strategy worked 100%. Competitors from Coca-Cola could not quickly change the volume of bottles for two reasons: it was necessary to redo the production line and spend a lot of money on rebranding, since one of the main trump cards of this concern was the recognizable shape of the container.

1. Burger king

A good idea for a crisis is to open a fast food establishment. It seems that with a chain like McDonald’s on the market, this is not possible. But there are such examples in history. In 1957, the United States was shaken by another crisis - the Eisenhower recession. Quality food from McDonald's was in demand, but these restaurants are like a conveyor belt. The creators of Burger King decided to open a chain that will let customers choose the ingredients for their sandwiches on their own. Visitors liked this idea, as they could show their individuality.

1. FedEx

An interesting example of business development during a crisis can be found in the history of Federal Express Corporation. The 1973 oil embargo led to a severe shortage of petroleum products. Airlines cut flights, and motorists increasingly refused to travel with their own vehicles. In the midst of this crisis, an airline appeared on the market, specializing exclusively in the delivery of parcels. Fred Smith decided to open a business related to the transportation of shipments over long distances while he was working on his student term paper (for which, by the way, he received only 3 points). Up to this point, such delivery of goods was ineffective, since several companies participated in the chain. Smith's idea that a single firm should be responsible for the load led to a successful business.

1. Starbucks

1987 gave the world "Black Monday". This name was given to the day on October 19, when the maximum drop in the Dow Jones index took place (22.6%). At this time, Howard Schultz acquired a not very attractive business - the Starbucks coffee chain.

Today Starbucks has become a symbol of the third meeting place (after home and office). Here you can hold a business conversation, a meeting with friends or just enjoy your favorite drink. After rapid development in the United States, the founders of Starbucks managed to open subsidiaries in 49 countries around the world.

1. Wikipedia

The popular online encyclopedia is also distinguished by its birth during the crisis. It happened during the dotcom crash. Of course, Wikipedia has not yet become a successful business (the non-profit organization exists on donations), but it is already deservedly considered one of the most significant phenomena of the online network. During the first month, 200 articles were published on this resource, and a year later their number increased to 18,000. The success of the project was ensured by Wales' decision to make the resource multilingual. Today, English-language articles account for no more than 5% of the total volume of Wikipedia materials.

Information about experts

Svetlana Krylova, CEO and owner of the Evolution online store, Moscow. FE "Evolution". Business profile: retail and small wholesale trade in sports nutrition and fitness accessories. Number of personnel: 4. Annual turnover: 4.5 million rubles.

Evelina Ishmetova, Deputy General Director of RRG. Evelina Ishmetova graduated from the Russian Academy of Economics. G.V. Plekhanov in 2003. Certified specialist in investments in commercial real estate, took advanced training courses of the Russian Guild of Realtors and MIRBIS, participated in the preparation of projects and the conclusion of contracts for the companies "Basic Element", "Glavstroy", "Donstroy", the European Bank for Reconstruction and Development and others. Since 2014 he has been working as Deputy General Director of RRG. RRG was founded in 2005 and provides services in the field of consulting, management and operation, real estate development. The advantages of RRG are: recognized research experience, unique technologies, creative and informal approach, confirmed quality of work, the presence of an extensive and reliable base for all objects sold and handed over.

Grigory Trusov, President, Contact-Expert. Grigory Trusov is a leading Russian marketing consultant with over 700 projects in 12 countries around the world. Laureate of the national award "Company of the Year - 2009" and the international award "Person of the Year - 2009". Teaches marketing at a number of business schools in Russia: Moscow State University, RANEPA, NRU HSE. The author of the bestseller "They will come by themselves, they will buy themselves." "Contact-Expert" provides consulting services in the field of marketing. On the market since 2003. More than 100 Russian and international organizations are among the clients. The official website is www.expertkey.com.

The crisis is an ambiguous time. For some, this is a difficult period. For others, it opens up great prospects when interesting ideas are born, when a person activates his activities. And this is the most correct way to overcome a difficult stage of life.

People have always lived according to their capabilities. Someone saves an already small salary, while someone can afford expensive purchases even in times of crisis.

To understand what kind of business to do in a crisis, you must offer favorable conditions for the purchase of your services or goods to all these people. You will need to match your business idea to consumer demand in your area.

Will a business be profitable during a crisis?

An important point is to have the necessary information, which means to find a profitable idea.

To do this, go shopping in your city and observe which departments have more people, which goods are bought more often. Consult with familiar entrepreneurs, what are the problems in doing business, what may be the obstacles. This will help you avoid these problems in your business.

The demand of buyers in each region is different. And a profitable business during a crisis is possible if you choose the best product or service for your city. Analyze all the possible services and goods that you can and should do. Food, footwear and clothing will always be in demand. People use the services of hairdressers and loans, car repairs and the services of lawyers.

Business ideas in times of crisis can be found on the Internet. Beginners, of course, will not be able to make a lot of money right away, but there are many ways, you can learn a new business, if you have a desire. By becoming a pro in the internet business, you can build a large customer base and earn a decent income.

Now let's look at a few specific ideas that will help you open your own profitable business. The main thing is not to give up and not give in to panic. Choose the idea that is closest to you and go for it.

Consulting

Your idea should be extraordinary and relevant. To reduce their costs, many entrepreneurs seek professional advice. Starting a consulting company can help you make good money if you have the appropriate education.

No start-up capital? Limit on their own... Choose the field of activity in which you are an excellent specialist, and you know everything.

Find clients via the Internet and conduct consultations via Skype. And when you have enough clients, think about opening a company, attracting specialists from different directions. Profitable and demanded business.

Repair of household appliances

Do you like to repair various electronics and household appliances? Are you good at it? Why not open a repair shop. At first, you can do this at home. The cost of renting a workshop space will be reduced.

Repair of household appliances is a profitable and promising business

And you will find clients quickly, because in times of crisis people try to save on everything. It is cheaper to properly repair old equipment than to buy a new one. To attract customers, use flyers, advertisements on poles and in entrances, on the Internet.

Collectors Agency

Almost all of us have borrowed money from someone at some time. During the period of normal work and good wages, we do not rush to repay debts. But during a crisis, money is needed, and negligent debtors are in no hurry to repay debts. And people turn to collectors.

You can offer your services. And then you will be able to receive your commission from each returned debt. No investments, income depends on the amount of debt. Not everyone will do this kind of work, but you can consider an option.

It often happens that plans for a happy and peaceful future suddenly collapse. This is not necessarily due to personal mistakes at work or poor business decisions. Globalization has affected everything the developed countries so much so that a common man in the street has little effect when the economy of an entire state or the world is in fever.

Therefore, it remains only to accept the realities of the current situation and experience the constantly repeating waves of the crisis, thinking over what kind of business to do during the crisis.

What to do during a crisis?

In a world where fictitious capital is many times greater than the volume of real capital, the crisis is not something new and surprising, but it always comes abruptly and at the wrong time. Untrained entrepreneurs lose their assets, and employees lose their jobs.

Before a businessman during an economic downturn, there are 2 options for action:

• Try to restore and establish your old business, which may not be in demand at this time.
• Find a new source of income in a completely different area, which is profitable even in a crisis.

To do right choice, it is necessary to determine whether there will be any demand for goods or services that were stably bought in the pre-crisis period. If such prospects are not foreseen, then you should look for other niches for the implementation of your business projects, determining what kind of business to do during the 2016 crisis.

When the population is sorely lacking in financial resources, companies that produce luxury goods and expensive durable goods are the first to suffer. If the question arises, leave money for food or pay the installment on a consumer loan, then the choice will be obvious.

Therefore, in order to successfully endure the consequences of the crisis, it is necessary to offer people goods and services for which money will be willingly allocated even in a difficult economic situation. So, consider a business in crisis - what to do in 2016 and make a profit.

What to do during the 2016 crisis - the best ideas

Essential goods

It can be, for example, medicines or clothing, but food remains the most demanded commodity. Hunger and thirst have to be dealt with at any time, so the food business is the least affected by the economic downturn. Meat, bakery and confectionery products, water and alcoholic beverages - all these goods are taken off the shelves regardless of the current ruble exchange rate and how much a barrel of oil costs.

A businessman is required to choose a specific niche, present his product correctly and attract buyers at a favorable price, which will play the most important role at a given moment in time. You can even start such a business from scratch in your kitchen, with only a passion for cooking and money for the first batch of ingredients. And this is perhaps the best answer to the question of what to do during a crisis in order to earn money.

Car repair

A new car is a big investment in times of crisis that most people are not financially ready for. Therefore, the repair and maintenance of old vehicles is more in demand than ever. During an economic downturn, there is also a good chance to purchase the necessary parts or an entire auto shop from a bankrupt businessman for a pittance.

Blogging

Social networks and blogs are experiencing a peak in popularity, and you can make good money from this. A blogger is required to be able to create unique and interesting content for a specific target audience, and all income is based on advertising that is placed on the site or used in the posts themselves.

Direct sales

This type of income is suitable for people who have a hanging tongue and who can sell any product, sometimes even against the wishes of the client. An example can be taken from companies such as Avon or Oriflame.

What business to open in a crisis - 15 topical business ideas of 2017-2018

Most importantly, this business does not require upfront investment or office space.

Any investment in an unstable period is associated with a risk that many entrepreneurs hesitate to take on their own. In these situations, they seek help from a qualified specialist to analyze the situation and suggest which decision is worth making. This is one of the best options for economists who have been unemployed because of the crisis.

Educational courses

Even in the most difficult times, parents strive to give their child the best education, so the demand for talented tutors never falls. Moreover, the crisis affects the labor market. To get a decent job, many people take various specialized courses in an effort to improve their resume in the eyes of a prospective employer.

Cosmetic business

The desire of women to be attractive and take care of themselves cannot be broken by any crisis, this is a fact. Therefore, sales of cosmetics remain high during the period of economic instability. For many girls, the very fact of buying a new perfume or lipstick is a cure for stress and allows them to forget about pressing problems.

Preparation of real estate for sale

The real estate market is very sensitive to changes in the economy, during periods of recession it is extremely difficult to find buyers for new houses and apartments, people simply do not have enough savings. The only ones who do not feel the impact of the crisis on this market are home staging specialists. The task of these experts is to give the real estate the best presentation (to make redecorating, correctly arrange furniture or take it out of the room bad smell). This kind of work is best suited for designers or experienced builders who have been renovating apartments.

Caring for the elderly

There are many elderly people who need daily care, but their relatives have too busy a schedule, and they are deprived of the ability or desire to do it on their own. Establishing a care service for the elderly is not a bad business idea at any time. In addition, there are wealthy retirees who want to see the world and have accumulated funds for this. You can help them fulfill their dreams and at the same time make money on travel arrangements.

Environmental business

In recent years, the demand for environmentally friendly products has skyrocketed, both in the food industry and in the fashion world. Enterprises that do not harm the environment have become especially revered.

Discount and sale sites

Such resources are always in demand among consumers seeking maximum savings. But during the crisis, sites about promotions, discounts and sales gain special value, bringing the owner a good income from advertising.

Remote employee

Large companies use any method to reduce their costs. The issuance of tasks for outsourcing allows you to get rid of the need to maintain an office and reduce the cost of wages... Remote employees also benefit. They do not need to spend money on travel and have the opportunity to control their schedule.

Online video creation

A trip to the cinema is associated with considerable expenses, especially if there are popcorn lovers in the company. In this regard, and with the desire to save money, the Internet has replaced cinema visits for many people. The demand for high-quality online video has increased, and many platforms have appeared where you can sell such content.

Home Based Franchise Business

For those who are afraid to open a business on their own, there is an opportunity to buy a time-tested franchise, which is designed for a business from scratch at home.

Online shopping assistant

There are a number of online sites where you can profitably sell old or unnecessary things. However, many people do not know how these resources are arranged and how to work on them correctly. Sites like these provide for the ability to trade on behalf of others, and people are willing to use the services of sales assistants who have a percentage of each transaction.

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Comments on the article

Most people on our planet are wondering about starting a business every day, but even more people are thinking about ideas for their own business.
A lot depends on the idea, because it lays the foundation for your future business. So that you do not waste time, nerves and, of course, money, you need to consider and analyze only really working business ideas.

What are working business ideas?

Working ideas for business include only those ideas that can bring you the desired and, more importantly, permanent profit. In an idea, you need to see something that no one else could see.

How do you know if a business idea will work and you can make money from it?

The idea for a business will work when opening your business will allow you to earn an amount of money for a day, which, in turn, will pay off all the costs of starting a business. You should not rush to conclusions, because at first your business can bring you good income, but a turning point may occur and your small business may slowly die.

Classification of business ideas

I classify all ideas, because it is more convenient to analyze them and make some predictions about your future business. They are divided into three groups, namely:

• Highly promising;
• Unpromising;
• Medium promising;

Now let's take a closer look and analyze each group.

Unpromising

The unpromising ideas are those ideas that, if implemented, you will receive a temporary profit. Opening an ice cream stand is a good example. From this example, it is already clear that the main profit will come only in the summer, and in the winter, alas, you will have to bite your nails. So starting a business based on such an idea will be empty and hopeless.

What ideas are suitable for starting a business in a crisis?

Medium promising

To medium promising ideas for business implementation include such as:

• Office chair with footrest;
• Musical bathroom;
• Sweets with natural juice;

You can read about all this in the article on ideas for starting a business. Everything seems to be fine, these ideas can be developed, but will you make money on your business in 2-3 years and later? Optimists will say yes, but you need to evaluate everything as it happens in real life.

One entrepreneur opened a company whose main service was to provide citizens with the necessary information. Something like a reference. This company brought him good income, but, with the development of the Internet, the service represented by his company became simply unnecessary for anyone.

Hence a small conclusion: you need to think about the prospects of your business even at the "fundamental" stage, that is, at the very moment when an idea is coming up that should work. Let's move on and consider the last group:

Highly promising

Highly promising working ideas have to do with a business that will generate income in five, ten, and fifteen years. This business includes only the one whose services will always be in demand. Based on this, you need to look for ways to create and develop your "precious" business. Such businesses include:

• Opening their own grocery store (people will always eat while they live);
• Opening a beauty salon (people will always want to look beautiful and this trend is growing every year);
• Clothing store (a person is simply forced to dress);
• Business related to the biological and chemical industry (there is a whole future behind these areas);

Conclusion: open a highly promising business based on working business ideas! Good luck to you!

Section: Tips

Publication date: 2017-12-08 18:06:26

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The thought in the title of this article has not only a deep, but also a double meaning, allowing you to answer ...

The thought in the title of this article has not only a deep, but also a double meaning, which allows you to answer the sacramental question - what to do with business in a crisis? Indeed, while some entrepreneurs are experiencing panic and losses during a crisis, others are making their own success story ...

First of all, you need to understand what happens during the crisis in the three main segments of goods and services - for the rich, for the middle class and for people with lower-middle income.

Many economists and marketers agree on the following: the market for the "rich" remains relatively stable; the market of the "middle class" is rapidly shrinking, it is in a fever; the market for "those with incomes below average" is growing!

Why is that?

People who are considered to be rich, as a rule, have a good "safety margin" and are in a great financial separation even from the middle class, which simply cannot be overcome. Many of them could lose millions, if not billions, without becoming poor. And so they will stay true to their habits. But the market for the rich is rather narrow. And the competition is high. And the start-up costs for starting a business are extremely high. Therefore, to start working on it right away is difficult enough, whether in a crisis or outside a crisis. In general, it's a matter of taste.

A market oriented towards the middle class is usually very promising and covers the widest segment of goods and services. But the crisis always hits the middle class especially hard. Moreover, not only (or even not so much?) Materially, but psychologically. During the crisis, the incomes of some representatives of the middle class fall to a state of "poverty" for objective reasons, but the majority begin to save heavily simply because of negative expectations and fear for their future.

Therefore, during the crisis, the market focused on people with incomes "below the average" begins to grow rapidly just at the expense of the middle class - either former or frightened. People with below average incomes themselves have no opportunity to drastically reduce their consumption.

Accordingly, in a crisis, it is the businesses focused on those who are not going to spend a lot and save every penny that grow best of all. And you need to help these people save money!

What kind of businesses can they be? The scope for new ideas is not limited. And a few traditional ones - I can tell you:

- inexpensive and most essential foodstuffs - people always want to eat and drink;

- budget catering - see "point one";

- pharmacies - what most people save on last;

- repair of clothes, electronics, household appliances - what is in best years just thrown away, in a crisis, they will most likely try to repair;

- stocks and second-hand - here, I think, there is nothing special to explain;

- goods for children - diapers and rompers - this is something that very few people will save on either ...

It is clear that in the price segment "below the average" there is also fierce competition and earnings on one conventional unit of goods or services are much lower than in other segments. So you need to immediately get ready to work "by area", attracting a mass client. How to do this is already a topic for another conversation ...

But I promised to tell you about the second meaning of the phrase "in a crisis, businesses for the poor always grow." The point is that a crisis is best time start or expand your business for entrepreneurs who do not have enough start-up capital. The crisis is a time of especially wide opportunities.

Business in crisis conditions: promising directions

Rent of office and production space at this time is the lowest, and the cost of real estate, in principle, is the same. At this time, the easiest way is to find qualified specialists who are ready to work at this stage for a relatively modest remuneration. In addition, you can save a lot on equipment - good used options are easier to find in times of crisis. Well, the competition, however it may be, is falling. It is clear that it simply will not. But when and to whom, in principle, is it easy in business? Just remember that difficulties only make us stronger, and hurry up to use new opportunities. After all, the crisis is also not eternal ...

Alexey Voronin shared his thoughts with you

Tags: Money and business, Voronin

Profitable niches for trade: pilaf via the Internet, knives, optics and much more.

Since the establishment of commodity-money relations, trade has been one of the most profitable types of business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will be in demand for sure: already well-known and "promoted" or innovative? Low or high price bracket? Domestic or imported?

To understand which product to choose for promotion, one should analyze the market situation in various segments, the prospects for its development, assess sales channels and the level of competition.

Market situation

Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015 the real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.

According to research by "Romir", approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the most essential: food, clothing, shoes, other non-food items of daily demand.

Sociologists distinguish four types of buyers, depending on the strategy they have chosen to save money (see Table 1).

Buyer type	Signs	Behavior
"Optimizer"	Men over 45 living in large cities	Ditching expensive brands (21%), switching to cheaper ones (31%)
"Rationalist"	High-income people	Make a shopping list (29%) and always follow it
"Discount Hunter"	Women 35-44 years old, citizens with low income, residents of small towns (100-500 thousand people)	Purchase goods mainly through promotions (19%)
"Thrifty"	Residents of small settlements, people with low income	They stock up on food for future use (16%), rarely go shopping to keep their budget under control (22%)

Similar trends are observed in online sales (see Figure 1).

Fig. 1. How e-commerce is growing in Russia *

* The data is presented without taking into account online orders of ready-made food, tickets, digital goods, bulk purchases

In 2015, according to Vedomosti, they grew by only 3% taking into account inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% taking into account inflation). On the average online store, the check "grew" by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (up to 160 million)

According to Data Insight statistics, buyers' interest has shifted from electronics and household appliances to budget goods: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods decreased. The leaders include sports goods, products for animals and a range of children.

Summary: the situation on the market makes one think about the formation of a fairly wide range, designed for an audience interested in saving. At the same time, the quality should be acceptable, since the competition in the low and middle segments has been and remains high. The marketing strategy should be focused on different categories of citizens and take into account their preferred ways of saving.

What do buyers want?

Let's consider which product is profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbs 2016).

Food: pilaf via the Internet

Food products are categorized as essential. Even in the midst of austerity, shoppers will never exclude them from the shopping basket. This means that you can take your place in this niche. This is exactly what the young businessman Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store Plov.com.

The start-up capital - 1 million rubles from his own savings - was spent on the arrangement of the kitchen and the creation of an order acceptance site.

At first, the entrepreneur and his partners sold only pilaf, in 2015 they expanded their assortment and began to offer sweets, salads, manti, baked goods: sales increased by 88%. The online store's revenue in the period from January to April 2016 doubled compared to the same period last year.

The nearest plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. - In the summer, people try to spend more time outdoors, in parks. We have to be where our client is. "

At the end of 2015, I. Ismailov became the winner of the “School of the Young Billionaire”, held annually by Forbs, and his project was recognized as one of the most promising.

Cooking at home: knives for hobbyists

During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat deliciously and beautifully. This tendency was noticed by the entrepreneur Alexey Yakovlev and concluded an agreement with largest manufacturer steel and ceramic knives "Samura Cutleri". By promoting the products of this company in the middle price category, you can interest the amateur cooks in it. The idea paid off: today there are 250 points of sale in the Samura franchise (TOP-5 of the Forbs rating in 2016) (23 opened in 2015).

Initial investment - 250,000 rubles: involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, the profit is 2 million rubles (knives are sold with a 160% markup).

Good vision is valuable

The demand for health products is consistently high. This explains the success of Ikraft Optics, a federal retail chain of stores that sell ready-made glasses and make them to order (it has its own lens turning workshop). Franchise TOP-12 rating Forbs. Currently, there are 130 of its own and 350 franchise outlets (120 opened in 2015).

Business geography - more than 100 cities. There are no royalties or lump-sum payments. For the entry fee (1.4 million rubles), the franchisees receive retail, lighting, medical equipment and a basic batch of goods.

The franchisor offers partners the opportunity to make up to 300% of the retail markup and, as a bonus, gives 50% compensation for advertising costs.

Revenue - 6 million rubles, franchisee profit - 3 million rubles.

For children's creativity

Investing in the younger generation is considered by most parents to be of paramount importance and the most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's dwell on them in more detail.

If we talk about the offline format, then the franchise for the sale of creative kits "Orange Elephant" (TOP-15 of the Forbs rating) is successfully moving forward: 10 of its own and 422 franchise outlets. The franchisors have their own production in China of sets for painting, modeling, design, decor. Today it is one of the most recognizable and fastest growing chains of goods for children, represented in 61 cities of Russia, as well as in the CIS, Europe, Asia, South Africa. In 2015, 85 new Orange Elephant outlets were opened.

Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.

What is profitable to sell online?

Today, almost everyone can create their own online store. But not everyone knows how to fill it. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and the specifics of their marketing to look out for.

What kind of business can you do in a crisis

Table 2).

		What to look for
Souvenirs, gifts	great demand (seasonal holidays, birthdays, memorable dates, etc.) you can sell goods of your own production with a wrap up to 300%
Goods for pets	the ability to order delivery of the most popular items - feed and filler, which usually have a large volume, so it is inconvenient to pick them up from the supermarket a good solution for those who do not have a pet store near their home	goods with a long shelf life, therefore they are ordered at a significant interval: you will have to engage in active promotion during the crisis, many switch to feeding animals by-products
Hobby goods (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collectibles (stamps, coins, antiques)	enthusiastic people - a grateful audience: they will always find funds for their hobby keeping a store offline on this topic is unprofitable, since the goods are not essential, but in the online version it is profitable (less overhead, lower price, higher demand)	many people hesitate to purchase collectible goods online due to the risk of counterfeiting goods are not cheap, so the demand for them during the crisis will be limited
Goods for recreation and tourism	more and more people are guided by active and suburban recreation attractive delivery of bulky and bulky goods to the apartment	it is difficult to find suppliers (China does not suit everyone) a lot of imports - currency risks seasonal demand many competitors

But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer treats him with confidence and quickly moves into the category of permanent ones, recommends him to his acquaintances. This must be taken into account when choosing your trading niche.

Questions and answers on the topic

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Helpful information

What business is better to do in a crisis

Not so long ago, the crisis in the economy posed a real threat to most entrepreneurs. Today they have become so familiar that they are perceived completely differently. Truly successful businessmen have not only adapted to the permanent "crisis", but also learned how to derive benefits from it.

It cannot be denied that the resources of the entrepreneurial market are limited and the situation in it is unstable. As for the demand for goods and services, it is not easy to predict it. Credit institutions are in no hurry to issue credit obligations to everyone, as it was quite recently, and investors are losing their taste for financing interesting, but controversial projects that may not pay off.

Profitable business areas

It should be understood that the absence of losses is already a benefit. Thus, the most viable in a crisis is the kind of activity that does not require global financial injections. And, I must say, the market has plenty to choose from!

Consulting companies agree that in difficult economic times the service sector has an obvious advantage. Service providers are the most cost-effective. Rent is usually a problem for a novice businessman who chooses this type of detail. It is not necessary to hire employees at the stage of business formation: all work can be performed on your own.

One example of a safe (even in a crisis!) Business is blogging. In some cases, the implementation of such a project will require the help of web-developers, the cost of services for which starts from $ 100. For this amount, you can get a laconic, but working site.

The next safe business option is resale. The “cheap bought - sold high” scheme has been operating since ancient times. It is difficult to think of something more effective to quickly build up momentum. Having engaged in resale, it makes sense to adopt Internet technologies: in other words, to open your own store on the Web. The owner of a virtual outlet spends money only on maintaining the site, advertising it and, of course, on the purchase of goods.

What types of activities are relevant in a crisis

A profitable business is a business that is in demand, or relevant. Relevance is in direct proportion to the purchasing power of potential customers, which, as you know, is also affected by the crisis. "Times of Troubles" make the consumer more far-sighted and, as a result, stingy. He will no longer be scattering money. This is why the planning phase needs to find out what consumers still cannot refuse and conduct a thorough analysis of their purchasing power.

In the West, the percentage of small businesses is much higher. Therefore, it makes sense to take a closer look at foreign trends and progressive solutions in this area.

European analysts have compiled a list of the five most promising areas of anti-crisis commerce. This is how it looks:

1. 1. Provision of repair services. In times of economic instability, almost everyone is forced to refuse new acquisitions. True, for some it may be luxury items, but for someone it may be essential things.

   Eight ways to make money in a crisis

   But, one way or another, in a crisis, people suddenly realize that it is more profitable to fix many things that have fallen into disrepair. Why not give them this opportunity?

2. 2. Fast food. Since restaurants and cafes lose their attractiveness in the face of a decrease in the purchasing power of the population (and the desire to have a snack in the middle of the day does not disappear anywhere), you can rely on fast food. Fast food will always be in demand.
3. 3. Trade in medicines. This business requires an impressive start-up capital, but it never loses its relevance: the demand for medicines is consistently high. By the way, medicines most of them are not subject to VAT.
4. 4. Sale shops. Stores like "Fix Price" or "second hand" in times of crisis multiply like mushrooms after rain, and each of them has a good chance. Low prices and constant discounts attract not only young people, as is commonly thought, but in general all those for whom brands do not matter, but the price does.
5. 5. Provision of collection services. In a crisis, not only individuals, but also legal entities turn to collection companies for help. Of course, debt collection is not a business that evokes pleasant associations. But in an era of general aggravation of stinginess, it is extremely relevant and profitable.

How to do business in times of crisis

The ideal of a "crisis" business is a break-even enterprise. The task of the owner of such a company is to minimize negative changes in the level of liquidity. Only in this case the business will not only survive, but also develop even in extremely unfavorable conditions.

To maintain the profitability of their company, many businessmen turn to consulting agencies for help. But such measures do not always lead to a positive result, and, of course, require funds. There is no guarantee that the recipe for overcoming the crisis proposed by the consultants will work in a particular situation.

But there are other methods to keep your business afloat. One of them is to minimize external costs.

There are also rules that must be adhered to so that changes in the economic situation cause as little inconvenience as possible:

• Maintain the ability to compress the business. With regard to the nature of the risks, new players in the market experience the same difficulties as existing enterprises. The most dangerous risk is a negative change in the level of liquidity. The decrease in demand is not so critical compared to the lack of funds for business development. However, the decline in consumer purchasing power poses a threat to inert business — that is, one that cannot “shrink” and “expand” depending on the circumstances.

  To minimize risks, you need to limit costs (primarily unreasonable ones) and avoid long-term obligations.

  As you know, small businesses mainly spend money on rent and salaries of employees (and staff turnover in small businesses is usually high). In order to ensure the "compression", the renewal of personnel will have to be abandoned, as well as the indexation of salaries. But even these measures do not guarantee keeping afloat. Only a flexible business model can help you truly control the situation.

• Strive to maintain liquidity. Low liquidity in a crisis will inevitably lead to the death of an enterprise (or even an entire industry). An example of this is the many construction projects that were never implemented due to the 2008 crisis due to lack of funds.

  But if the leading manager knows how to ensure at least some development of the enterprise in adverse conditions, the business has a chance.

• Seek and develop new opportunities. In fact, the crisis is a stimulus for development. This is confirmed by numerous examples. When the market situation changes in the worst side, the time comes to search for new economic niches. Many executives choose to work in a parallel direction. For example, the owner of a firm supplying office supplies may pay attention to office furniture. There are also more daring options: for example, opening a cafe at a bookstore. Crazy ideas in times of crisis have special potential.
• Change and improve. A good leader knows how to take initiative. He is not so much acting under the pressure of circumstances as ahead of these circumstances. When drawing up a development plan, he must take into account all the opportunities for both expansion and contraction of the business.

  If the enterprise develops steadily and gradually improves under competent management, the onset of the crisis can only slow down these processes, but not reduce them to nothing.

What to do during a crisis

Building a viable business in an era of economic uncertainty is a noble but elusive goal. Any mistake in this field will have dire consequences. To minimize possible losses, a novice businessman must learn how to plan the distribution of investments.

A business plan should take into account a number of aspects: the amount of investment, the desired development time, income and expenses, the number of personnel. To assess the profitability of various areas of business at a particular point in time, it is necessary to analyze the market. Identifying the most stable businesses, studying their policies and borrowing some business decisions is the surest way to succeed.

So, here's what a prospective business owner should take into account:

• trends in the area of ​​the market that he is going to master;
• investments in the production and promotion of services or goods;
• big and small risks;
• the possibility of losing money, unforeseen expenses.

It should be remembered that the funds allocated for business development, in a crisis situation, can become the basis for a rapid leap forward. Pay attention to advertising (but do it wisely). And finally, it is necessary to calculate the profit that the business brings in "dark times": in some cases, instead of trying to pull out a hopeless business, it is wiser to admit its insolvency and stop investing in a doomed project.

Western experience

Most of the progressive solutions are created and tested abroad. AND New World and Europe has gone through many crises. Therefore, domestic entrepreneurs are advised not to lose touch with their Western counterparts, who have a lot to learn from.

And finally, the main thing that an entrepreneur should remember is that the most urgent anti-crisis business is not so much profitable as break-even.

How to increase sales during a crisis

Crisis threats can be leveled at a sufficiently high level and even used in favor of further increasing the level of sales. Read how to do this in our publication.

What kind of business to do in the village

This article will focus on what kind of entrepreneurial activity you can do in the village. We will tell you about the five most promising areas of rural business.

• 1 Business in crisis - what to open so as not to miscalculate?
  • 1.1 Groceries
  • 1.2 Medicines
  • 1.3 Hygiene items
• 2 Profitable business in times of crisis
  • 2.1 Auto parts
  • 2.2 Building materials
• 3 What sells well in a crisis?
  • 3.1 Goods from China
  • 3.2 Clothing
• 4 What services are in demand during a crisis?
  • 4.1 Services and goods for festive and funeral rituals
  • 4.2 Training for crisis managers
• 5 What to trade during the 2016 crisis in a small town?
  • 5.1 Products for children
  • 5.2 Alcoholic products

During the crisis, the purchasing power of a significant part of the population is significantly reduced. For this reason, many goods and services become unclaimed. Therefore, all entrepreneurs need to know what is profitable to sell in a crisis. At a time when a difficult economic situation sets in, people concentrate their expenses on goods and services that cannot be dispensed with.

To achieve high business efficiency in a crisis, it is enough to make a list of essential goods, and then find out in which segment there is a deficit in your city or region. The scope of activity is limited only by the type of product and the amount of start-up capital.

Business in crisis - what to open so as not to miscalculate?

First of all, entrepreneurs are interested in what exactly to do during a crisis so as not to burn out. Below are some examples. All these types of businesses have one thing in common - it is the provision of services and goods that consumers need, regardless of the current economic situation.

Foodstuffs

Foodstuffs remain essential goods at any time. Despite the crisis, people continue to eat. Of course, it will be problematic to get high income by selling gourmet food and expensive products. If you are thinking about opening a business in which you definitely do not burn out and do not lose, then pay attention to the sale of food products. With a small capital, you can organize the marketing of rabbit meat.

The most profitable would be the sale of inexpensive cereals. Accordingly, the purchase must be made at wholesalers at the lowest possible prices, which will require certain costs. Also, the right decision would be to conclude an agreement with bakeries for the supply of inexpensive and social types of bakery products. To ensure a low cost, it is better to buy vegetables from farmers directly.

It will take some time to establish business contacts, but buyers will flow like a river to those who can provide a lower cost. Fewer competitors - less cost of goods for the store, which increases the profit. To gauge the order of running costs, look at the cost of the McDonald's franchise. In a crisis, it is risky to acquire such an establishment, but if you choose appropriate place, the number of clients will be large enough.

Medication

Medicines and devices from the healthcare sector are always in demand. They say that money cannot buy health, but no one wants to do without the help of the appropriate means. This is a profitable direction that does not lose customers at any time. It would not be an exaggeration to say that today medicines are a commodity that is one of the basic necessities. Open a personal pharmacy or even a small network. Nobody wants to save on their health, therefore, the sale of drugs does not decrease even in the most difficult crisis, and sometimes, on the contrary, shows a certain increase.

It's important to know! A catalog of franchises has opened on our website! Go to the catalog ...

Hygiene items

Among the essential goods, personal hygiene items can also be distinguished. During a crisis, the level of sales of such goods may decrease slightly, but this affects exclusively expensive products imported from abroad. In addition, consumers prefer to replace it with available domestic counterparts. Among personal care products, the highest sales are shown for washing powders, toothpastes, shampoos, cleaning products, deodorants and perfumes. Firms that sell such goods are able to survive any crisis if they have products at affordable prices on their shelves. It is beneficial to arrange periodic ones that are not timed to coincide with public holidays. For example, give small discounts on a certain day of the week.

Profitable business in times of crisis

Even in a crisis you can do profitable business, which will bring a stable income. Demand for expensive goods is falling, but electronics repair, purchase of components, etc. show large volumes. Instead of purchasing new goods, many prefer to repair existing ones.

Auto parts

During the crisis, many people refrain from buying new cars, so it is very profitable to trade in spare parts in such economic conditions. The first step is to assess the segment in your region. You can organize the implementation both in your store and online. First of all, it is worth expanding the assortment, however, it is not worth purchasing parts for expensive models, since they are purchased at the appropriate centers. The only option to avoid inappropriate spending of working capital is to purchase the corresponding elements only on pre-order.

Advice: in a crisis, the one who can offer a wide range of both price and nomenclature levels makes good money. In an auto parts store, it is beneficial to put stands with a variety of technical fluids, consumables, engine oils, etc.

In times of crisis, an auto parts store is a great option for a small town. This business in the process of development can be developed to cover multiple market segments. For example, add a small auto repair shop, where you can immediately install the necessary part or create a point for car washing. In the latter case, the best option would be the one that provides self-service, and hence the lower cost of the service.

It should be noted that trade in spare parts for cars is the most profitable investment option in times of crisis. Many can open such a business, but there are no fundamental requirements for those who will be directly involved in trade. This allows you to hire several workers on a piece-rate scheme - to organize a certain minimum rate with an additional payment for successful transactions. At the same time, you can independently engage in the development of another direction.

Building materials

After a strong increase in the value of foreign exchange, imported building materials have risen significantly, and their purchase has become unprofitable. At the same time, the demand for the relevant materials has not changed. The organization of a business for the production of building materials in 2016 will provide a large number orders, however, this will require maintaining product quality at a high level. To do this, you will need to purchase expensive equipment, although certain types production in this segment of the business can be limited to small expenses.

The largest crisis in the construction segment is expected precisely at the end of 2016, when the construction of a number of large facilities is completed. In a crisis, buying real estate is one of the most visible trends. Developers are responding to this by increasing the volume of work and the beginning of the creation of multi-storey buildings with a small area individual apartments, which is more beneficial when the population has a low income. In addition to them, private individuals are also engaged in construction, who prefer to hire a small team of workers and buy building materials from local manufacturers who offer goods at a lower cost. The absence of the need for expensive delivery also plays a role.

What sells well in a crisis?

In a crisis, everyone is looking for better quality goods at a lower cost. If you know the relevant market, you can get your income from intermediary transactions. Of course, in difficult times from an economic point of view, it will not be possible to make a large mark-up, but with the correct organization of the process, the turnovers will be really large.

Chinese products

Many people know that in the PRC you can remotely purchase most of the goods at discounted prices. This situation in the consumer goods market is due to the lower cost of labor, when compared with our state. Thus, we can talk about a lower cost in this production. Today, Chinese manufacturers offer children's toys, shoes, clothing, various production equipment, electronics and other products at low cost.

This gives us the opportunity to make money on the sale of goods from China. The simplest method is dropshipping - that is, acting as an intermediary between the seller and the buyer. The difference from trade lies in the fact that you do not purchase goods and do not provide for their storage and delivery, but are solely concerned with finding buyers. To engage in this type of business, it is enough to open your own online store, as well as to resell goods from Chinese suppliers. A list of dropshipping suppliers for an online store will help you with this.

clothing

Regardless of the crisis, things continue to wear out and people need to update their wardrobe. If you are in doubt about what products will sell well during a crisis, open a clothing store and you will not go wrong. There are certain differences between the clothing market and the food sector. There are people who prefer to wear old things, in extreme cases, giving them to be repaired. Nevertheless, a sharp drop in demand has not been observed.

There is a redistribution of the level of sales in different segments: goods of the middle level are being bought less often, while cheap and expensive clothes, on the contrary, are purchased more often. Since the elements of clothing are losing their versatility, during the crisis, citizens try to spend less on one set, but in total, specialized stores still get a fairly large profit.

Those who provide the widest assortment receive the maximum income. You can make sections of second-hand, inexpensive, mid-range and high-end goods. The neighborhood of second-hand and expensive clothing retailers can show high efficiency if the retail space is properly organized. This business thrives even in the most difficult economic conditions.

What services are in demand during a crisis?

In a crisis, you can sell not only goods, but also certain services. Consulting is becoming especially relevant, but it is important to find a demanded direction and convey information about your services to potential customers. This can be done even with minimal investment. Also, a good result is shown by combining services with the sale of thematic goods.

Services and goods for festive and funeral rituals

Regardless of the crisis, people are born, organize marriages, celebrate the birth of children, birthdays, die. These processes cannot be slowed down or completely canceled, since they are an integral part of human life. For this reason, the business with the provision of ritual goods and services is in stable demand. Almost anyone can open such a case, even in the absence of experience.

This is the easiest method of starting your own business with a minimum investment level in 2016. Before starting work, it is necessary to clearly define the specific direction of activity. Some of the ritual goods can be taken with payment upon sale, which makes it possible to save on individual purchases. If you start offering customers a high-level service, high-quality goods, then you can get high profits even in a crisis.

Crisis managers training

During a crisis, many business owners hope to find special managers to reorganize their activities at a time of economic difficulties. They change the basic principles of the enterprise so that the enterprise can get more value in the changed conditions. There are few such specialists in our country, so many managers are forced to go to the appropriate courses on the instructions of the management. If you have personal knowledge in a relevant area or you know someone who can become a teacher in this area, consider that 2016 will be a profitable year for you.

It is quite easy to organize such courses, while the benefits of this type of activity are especially high today. Knowledge and experience is a commodity that is constantly in demand. Professionals in any field are valued by businessmen for their experience in a particular type of activity.

Advice: You can organize a whole group of training courses and actively attract customers. To expand the reach of the audience, it is advisable to create a platform on the Internet, through which you can provide paid information to a huge number of customers.

What to trade during the 2016 crisis in a small town?

Small towns have their own specifics. On the one hand, large players are often absent from such markets, on the other hand, customers are divided between existing enterprises, and it is quite a non-trivial task to entice them under normal conditions. In a crisis, the cost of goods comes first. Offer a lower price for analogs or take a place in a new direction.

Goods for kids

During the crisis, there remains a demand for high-quality goods for a child, which makes this direction very profitable. All parents intend to give their own children the best. Individual dads and mothers, who are forced to spend even more time at work and to provide a more comfortable environment, try to compensate for the lack of their own attention to them. Today there is an increase in the sales of children's goods. If you ask experts what is better to sell in a crisis, you can get different answers, but the sale of toys, clothes and hygiene products for children will sound quite often.

If you are looking to start a profitable business in a small town, relying on children's clothing is a risky choice. Many people do not give up used clothes, while new things are usually expensive. It is not worth completely abandoning the corresponding segment, however, there is no need to significantly expand the assortment, because the benefits will be concentrated in other sections of this group of goods.

Alcoholic beverages

In times of crisis, the issue of stress relief and leisure activities comes to the fore. Alcoholic products are not the last in this, so you can organize a profitable business on this, which will be popular both in large and small cities. If you are significantly limited in capital, then it is better to choose the latter option, since this will provide lower rental costs, and also make it possible to avoid strong competition with large retail chains.

Today the state is introducing a number of measures to combat counterfeit products. This is beneficial to the aspiring entrepreneur as it allows an honest business to stay afloat. Despite the 2016 crisis, the alcohol trade remains profitable and can be considered as one of the key areas of starting a business with minimal investment. Before starting the sale of alcoholic beverages, it is necessary to draw up the appropriate permits and familiarize yourself with the legal acts affecting this market segment. With the right organization, a business selling alcoholic beverages can be very profitable. Not the least important is the choice of location for your store.

In a crisis, it is profitable to trade in essential products, as well as provide services that allow you to save money. Moreover, they can be combined within the same business. Using the example of selling auto parts and arranging a car wash shop on a self-service basis, you can also consider other types of business. An excellent option is to organize various courses, including those on starting your own business. Many are looking for opportunities to earn more and reduce spending. Based on an understanding of the current market situation, one can occupy a niche with low competition and high development potential. It is enough to simply conduct a market assessment.

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Large intermediaries in a crisis experience real economic stress, because in order to reduce costs and increase financial benefits from them in the producer-seller-consumer chain, they try to get rid of them first. At the same time, the organization of such low-cost intermediation as dropshipping can become a truly profitable business. You can also get your own small farm. Breeding turkeys is a lucrative idea today. Traders should expand the range of available goods, since most of the population refuses from expensive goods during a crisis. At the same time, they cannot be completely excluded from circulation. There should always be 10-15% of high-quality goods that will be bought from you, regardless of the crisis.