Pelmeni has traditionally become one of the main dishes of Russian cuisine. Their popularity is evidenced by the fact that according to statistics on average, each Russian is bought by every 2 weeks. They are presented in the assortment in almost all outlets. From all frozen products sold in stores and supermarkets, dumplings are 65-70 percent.

"Siberian dumplings" use the greatest popularity. They most accounted for taste because of their recipe. Classic mince make beef, lamb and pork

Pelmeni preparation recipes set, each mistress has its own, branded. The cooking process itself is a kind of family tradition. Often women help sculpt their all family members, husband, children. They are frozen, at any time you can get and cook delicious and juicy dumplings.

Why so popular dumplings. There are several reasons here:

• this is a universal dish. Stuffing can serve not only meat of various animal origin. Recipes are quite a lot; Fish, with the addition of mushrooms, greenery, vegetables, etc.;
• dish satisfying. Having deceived a decent portion, you can not feel a feeling of hunger until the end of the day. Therefore, the dish is difficult to attribute to the number of dietary products, but they can be attributed to useful;
• quickly and easily prepared;
• they are eating "under various sauce": with sour cream, vinegar, boiled in broth, with ketchups, mayonnaise. Everyone chooses the addition to the dish to its taste;
• and finally, they are divinely tasty. Even those who follow the figure cannot deny themselves to eat dumplings.

Equipment for the manufacture of dumplings.

What equipment is needed for production

Delmeni is done manually on special equipment. For a small home workshop, both options are suitable. For medium and large volumes, special devices or a production line are needed.

Traditional dumplings, elbowed with hands enjoy greater popularity.

Performance increases at times when they are manufactured using equipment. In this case, the cost is reduced. But the starting costs increase in the opening of production.

Home or small shop

For home workshop, it is necessary to premise, according to the standards of at least 50m.kv. It must comply with sanitary standards. Water supply and sewage is provided. Walls and floors are decorated with easily washing materials, better tiles. It is necessary for the presence of a separate washing. The room should have a dressing room, bathroom.

Equipment: industrial meat grinder, freezer, refrigerators for raw materials, freezing trays, cooking tables. This is a minimum set for making dumplings manually.

If it is planned to produce a larger volume, then additionally need to purchase: a stamping device, a test machine of the test, stampering, a device for rolling dough and packing.

A ready-made dough and mince is loaded into the stamping machine, it all distributes minced stuff over the test. At the exit, the finished dumplings are obtained. As a rule, such equipment provides several types of forms.

Production Line

Linear equipment requires a specially equipped room, the presence of electrothers with a voltage of 380 W. Forced ventilation must be present.

The workshop must comply with all sanitary and technical standards, the presence of a dressing room, a supropuscar, storage facilities. Separate zone for cutting and preparing meat, vegetables.

Linear equipment loaded the main ingredients, the output is obtained by finished products. It subsequently freezes and fusing.

What equipment is needed for the production of pita and how much it costs - find out

Where better to purchase equipment

Buying equipment better from producers or official distributors.

There are many suggestions on the market. Conditionally, they can be divided into expensive, high-quality European equipment (Germany, Italy ...) and affordable domestic lines, and devices.

So, for example, a stamping device of the Chinese or domestic producer can be purchased within 120,000 rubles (160 kg / h). European equipment will be more expensive than 3, 4 times and comes to 400,000 rubles.

Tests of domestic production can be purchased for 35,000 rubles (80 kg / h), the European analogue starts from 200,000 rubles. Equipment of equipment plays a big role.

It is desirable to acquire equipment from manufacturers if it is domestic. In this case, they take it on service. In case of failure individual elementsYou can always order and replace them easily.

In addition, at any time, get advice on technical issues. On the Internet it is easy to find manufacturers and make a comparative price analysis.

What ingredients will be required?

The main ingredients for the production of dumplings

Depending on the type of products manufactured, the main components may be different. For the manufacture of dumplings from meat, you will need:

• meat, pork, beef, lamb, chicken;
• top grade flour;
• egg powder or melange, eggs;
• spices, salt, pepper, other seasonings;
• water.

The entrepreneur has the right to develop his recipe, write out and approve a technological map for her.

What documents are needed to open

Depending on the intended volume and product sales, you can register various forms of ownership.

So, if you have the opportunity to conclude contracts with supermarkets, it will be more convenient to work on a common tax system. Since large networks are treated value added tax. As a rule, those who have experience, material opportunities or such business.

For greater mass of novice entrepreneurs, they advise not to hurry and start with small volumes, gradually increasing them and expanding their sales market. In this case, it will be optimal or IP.

In addition to the basic package of documents, it is necessary to undergo coordination in Rospotrebnadzor and Mrs.inadadzor.

To pass agreement in the SES, you will need:

• statutory package of documents, namely -
• certificates for all equipment;
• sanitary passport of the object;
• developed technological maps on manufactured products;
• each hired employee must have a sanitary book.

Only by receiving the appropriate permissions, you can start producing products.

Business plan: calculations, profitability, payback

To substantiate and it is necessary to take into account the maximum number of factors affecting the final result, cost price and profits. Factors that will affect lower costs can be:

• price rental price or own;
• the price of raw materials in this region;
• fare. How close are the points of sale of finished products and procurement of raw materials;
• profitability and cost of equipment;
• number of hired personnel;
• proper organization of production.

Therefore, each business plan is calculated individually for each entrepreneur.

You can propose an indicative calculations for a small workshop, with a capacity of 700-800 kg / shift.

• Inexpensive equipment set will start from 280,000 rubles.
• Initial investments in advertising, approximately 30,000-50,000 rubles.
• Rent: 30,000-35,000 rubles.
• Raw materials: within 400,000 rubles.
• Salary (for 4 hired employees): from 60,000 rubles.
• Communal costs and taxes on average will be 25%.
• For such a profit will be 200,000-215,000 rubles.
• Net profit: from 90 000 rubles.

Thus, for 4 months, with an uninterrupted market, you can return the starting invested capital.

People who tried and successfully implemented a business for the production of dumplings give a number of advice to novice entrepreneurs. Listen to them.

It is better to start with a small family-type production. First, you are less risky. Secondly, gradually in practice "proven" markets sales markets and expanding them, you are centered and find your niche and customers. Explore demand.

It is better to initially expand the range, add other types of similar products to dumplings. Moreover, most of the dumplings provide such an opportunity.

One of the cost-effective ways to sell products can be their own point, dumplings, bistro, a small cafe. To confront tough competition in the market, you need to use all possible combinations for the sale of goods.

It is important that your products have an individual face. This promotes the original recipe, the vivid expressive name of the company, an interesting attractive packaging.

People like the packaging in which they will be able to see the contents. Packing should be different: for one person, family, small batches.

With proper calculation and analysis, taking into account these recommendations, a beginner entrepreneur will be able to successfully implement a business idea for the production of dumplings and frozen products from the test.

If you live in a small compact location in the suburbs, it will be able to work out for 4-6 months, and in the future to receive a stable income.

How the device for the production of dumplings can be viewed in this video:

The production of dumplings at home as a business is a task that is easy to implement in urban environments and in rural areas. In any of these options there are advantages and disadvantages. Nevertheless, it is possible to use personal spaces for organizing a business only at its first stage. If the case is successful, and the entrepreneur will decide on expansion, the next step will be the rent / acquisition of industrial space.

The taste of home products is not compared with dumplings made on an industrial scale, in the food combines, factories. The price of a standard kilogram pack of home dumplings is 300 rubles and higher. Using your own "original" recipes makes it possible to register a trademark, expand the range, increase income.

The simplest manual dumplings with a capacity of 12 kilograms per hour gives a revenue for an eight-hour working day - 3,000 rubles.

Starting investments

1. Room. If there are large (and better - separate, which is possible in the conditions of the private house) of the kitchen, at first, the products can be made on it. Sources of electricity that feeds equipment should be located in a convenient accessibility area. Required lighting (minimum 160 lux), water supply, regular hygiene of work surfaces.
2. Equipment. The following list is enough to organize the first stage of becoming, a year and a half since the start of the company. Further household appliances should be replaced by professional. At first it will take:
   • the freezer volume that allows you to simultaneously place 100 kg of product. Its price is 50,000 rubles;
   • a meat grinder with minimal 3-kilogram of minced per minute, equipped with a special tray for loading raw materials. Price - 10 000 r. minimum;
   • dumplings. Mechanical, with a capacity of 12 kg / h per 15 000 r. or automatic, with an adjustable thickness thickness of the test and manufacturing products of other groups - ravioli, noodles, etc. Price minimum of 70 000 p.
3. Raw materials. It can be purchased on wholesale food warehouses or in farmers. In the latter case, expenses will be higher, but this approach will allow to offer customers exclusive products and assign high cost of goods. For the purchase of a batch of raw materials for the starting cycle, 60,000 rubles should be scheduled.
4. Salary. At first, you can do everything yourself or family, it will reduce spending.
5. Organizational, commercial, promotional costs - 10 000 r.

Startup and successful business from scratch

How best to conduct business at home

If the first buses distribute only through friends and acquaintances, you can climb the registration. Subsequently, if the business is profitable, it is better to elect the form of registration of IP or LLC. The last option is preferable if several founders enter into the case.

You should choose a simplified regime of taxation - EANDV, USN (at a rate of 15%, income minus costs) or patent.

To implement home dumplings not to friends, but officially, shopping points and catering establishments, certificates of products and conformity declaration are needed. For this, the entrepreneur develops and submits that on the products, on both OKP codes provided by dumplings. Together with the recipe, they are submitted to certification centers, where registration is registered within 10 days. In addition to certificates and declarations, to obtain the right to safely implement its products, the manufacturer must be obtained:

• resolution of Rospotrebnadzor;
• evidence of the Ministry of Emergency Situations on the fire situation of the premises;
• medical books All employees involved in working with food products.

To achieve the best taste and cutting costs, add boiled potatoes into mince. The filling comes out juicy and fragrant, and costs are reduced by 10%.

V. O. Rebrgin, entrepreneur, Naberezhnye Chelny.

Do not increase the amount of scrap in the recipe. "Song" taste of dumplings few people like, and the entrepreneur risks loss of consumer audience and loss of demand.

I add spring water to mince. Surprisingly, they become juicy and tastier. Savings - 12 percent cost.

Yu. Antsiferov, Kostroma region.

But experimenting with the addition of water should be carefully. Surplus fluid leads to the fact that the dumplings are welded during cooking, it looks neappety. In everything you need a measure.

Always take flour and meat with a margin. Easy lines only seem insignificant, in fact, they "take" up to 15 percent of income, this is almost the sixth part.

N. Korolenko, pos. Shakhovskaya, Moscow region.

Making reserves, it is important to provide normal storage conditions for raw materials to prevent the loss of freshness, negatively affecting the quality of the finished product.

To optimize expenses, buy flour, salt, eggs and spices from wholesalers. And I take meat exclusively in farms. It is fresh and fragrant. Delmeni overlook exceptional, significantly delicious shopping. Buyers do not scare the price twice as high as the factory goods, so I consider such a diversification of expenses with optimization.

V. Isakov, Kaluga region, Obninsky district.

Sales of finished products

The following sources of sales are promising:

1. Shopping points. If large work with suppliers of large lots of goods, but small shops willingly take on the implementation of several kilograms of the product.
2. Cafes, restaurants, dining rooms, other catering points.
3. Renting place in the market. You will need a seller. It must be issued a medical record, a labor book, to make calculation and payment of taxes and insurance premiums monthly.
4. Format "Lunch to the office". Dumplings, dumplings - an excellent office snack and a full dinner, can act as the first or second dishes. In this case, the implementation is subject to no semi-finished product, but already ready to use the product. It is necessary to establish the work of the courier service, get permissions.
5. Internet sale. You can create your own online store or use the capabilities of electronic trading platforms (ETP). In the latter case, the entrepreneur must comply with the requirements of laws 223 and 44 - FZ.

Business ideas for the provision of services to the population

Business Profitability Plan

Starting investment package - 200,000 rubles (minimum value). The output of finished products by 60 000 r. Investments of the initial cycle - 800 kilograms. With an average price of 300 r. / Kg, income is 240,000 p. With a capacity of 12 kg / hour, 800 kg of products can be made in 70 hours. Taking the duration of the working day, equal to 8 o'clock, it will be 9 days. That is, per month income will reach 500 - 600 thousand. Thus, in the first month of investments pay off, provided that the entire batch will be successfully implemented.

The success of implementation should be ensured in advance. At least at the initial stage. To do this, you can take pre-orders, organize an advertising campaign, or sell products, their batch with prepayment.

At this time, many are visited by ideas about opening their own business. There are quite a lot of options. The main thing is that work brings profit. One of the numerous types of private business is the manufacture of dumplings at home.

Pelmeni production is one of the most modern home businesses. He enjoys particularly popularity in small cities, even taking into account the fact that the market is filled with such a product. The popularity of semi-finished products also lies in a large assortment, for example, manta, dumplings, quinquali, etc. Such products love and use almost everything, since their main advantage is fast preparation.

Advantages of dumplings:

• The desire to buy dumplings absolutely does not depend on the season.
• Business quickly pays off at the right organization and management.
• Fully low volume of labor-intensive capital.
• Significant savings due to the lack of need to rent a premises, hire workers in the initial stages.

All necessary equipment (meat grinder, freezing chamber, etc.) will be detected in any kitchen. The cooking technology is very simple and familiar with each mistress, and sometimes the owner.

The big minus business is high competitiveness. But if products are made of environmentally friendly and high-quality products, they will clearly lead.

Required documents

The first parties often diverge to friends and acquaintances. They act the most important tasters. But thus you will not earn big money. You need to look for the place of sale, and for this you need a package of mandatory documents:

• Documentation of Rospotrebnadzor and SanEpidemstation.
• Hygienic conclusion of SES.
• Recipe.

When expanding - building your own shop - it will be necessary to be registered with the tax service and register its activities. You can take free or.

In this case, it will take the conclusion of a fire service. We also need:

• Technical conditions that are registered and agreed (TU).
• Layout layout.
• Technical instructions (TI).

If the staff is hired, he must have a sanitary book.

The production of dumplings at home and sales of them only to individuals does not require the design of various documents.

What equipment will need

For the manufacture of dumplings in small batches at home, the equipment can be used the most common. To facilitate the work, you should purchase electoral, Mukopinder, Electric meat grinder.

To work in the workshop, the equipment is used larger:

• Tests.
• The apparatus for routing raw materials.
• Apparatus for kneading stuffing.
• Machine for the formation of dumplings.

In whatever conditions, products have not been manufactured, there must be freezing chambers for storing goods and raw materials.

On the equipment you can save if you hire workers, and it is better to attach to the cause of relatives. In addition, the goods will be much better if it is done manually. He is in great demand.

If necessary, or optionally, you can get a packaging machine. Please note that people more trust products in transparent packages, as their contents can see.

Required ingredients

Pelmeni is good in that there are not so many ingredients for their preparation. Everything is very simple:

• Water.
• Flour.
• Salt.
• Eggs.
• Seasoning.
• Meat (beef, pork, chicken).

In order to make your goods more tempting for buyers, you can conduct experiments with filling. Mix different types of meat, as well as use a variety of seasonings and spices.

Procurement of ingredients can be produced in supermarkets, stores or markets.

In order for dumplings to be in demand, raw materials should be high-quality and environmentally friendly. Therefore, it is not worth using various trimming and plant supplements. It is advisable to buy meat in supermarkets on the day of its delivery. Alternatively, you can conclude a contract for the purchase of meat with a livestock farm. In this case, the product will always be fresh and in the amount you need.

By purchasing raw materials not in specialized stores, the supplier must ask quality certificates.

Detailed visual information about the operation of the dumplings is shown in the following video:

Sales products

Sales is the first thing to think about the launch of production. As for the dumplings, there are quite a lot of them on the market, therefore it is necessary to prey to explore the sphere of their implementation.

• The first small parties can be sold to familiar and comrades. In the event that the product has collected positive feedback, it is possible to continue the manufacture, as the delicious and high-quality product will be in demand.
• You can try selling goods into small cafes, and if they are pleased, to establish continuous supplies with them.
• It is also necessary to take into account major wholesale companies that are engaged in the supply of semi-finished products and have a permanent client base. In this case, you will need packaging.
• A good option is the rental of a trading tray in the market. Rumors about good products quickly apply with the help of a "sarafined radio", which allows not spending on advertising.
• Another way to implement can be the sale of finished products. For example, shipping hot lunches. Due to the rich assortment, this sales will be quite profitable.

Thinking the sale of the manufactured goods, you need to not forget about the vehicle. If there is a car in stock - it will solve many questions.

Costs and profitability of business

In order for the dumplings to bring profits, before the launch of production it is necessary to make a business plan, calculate profitability.

Holding profitability, you can see approximate amounts. Here, for example, the calculation of raw materials by 800 kg of finished products:

• Meat - 53 thousand rubles.
• Onion - 900 rubles.
• Flour - 1.5 thousand rubles.
• Salt and seasoning - 600 rubles.
• Eggs - 100 rubles.

It follows that 800 kg of products spent 56 100 rubles. It turns out that the cost of 1 kg of finished goods is equal to about 70 rubles, when its value on the market is approximately 92 rubles. Pure profits will be 22 rubles. For 24 working days, profit will increase to the amount about 442 thousand rubles. From this amount it will be necessary to subtract current costs.

The calculation was carried out taking into account the work of the equipment on the pellery modeling, the cost of which will be about 555 thousand rubles.

Costs will be significantly less if you start making small batches in your kitchen. When the goods conquer the market and will be in demand, you can expand production, rent a room, buy equipment and hire staff.

In order to reduce the cost of production, you can resort to such tricks:

• Add some potatoes to meat, potato-meat dumplings will be released. The cost will remain the same, and the taste will be wonderful.
• To mince add some water, the taste of this will not deteriorate, but on the contrary, the product will work out with a juicy stuffing.

• Talk about your business to all familiar.
• Place ads in free newspapers.
• Put ads.
• Give information on the Internet.

The manufacture of dumplings is profitable and low cost business, which can be discovered. The main thing is to determine the market for the market and correctly organize work.

Delmeni is a very popular product and is in demand year-round. It's a shame that the manufacturers of dumplings are added to the filling of soybeans, and the mince is made from poor-quality raw materials. It is quite another thing - the taste of homely dumplings, it is radically different from the products presented on the shelves of the stores. That is why the dumplings at home can satisfy the needs of customers in a quality product and bring good profits to the entrepreneur.

Today a tutu of ordinary dumplings is on average cost about 90 rubles, while at the home price is several times higher. From one packing of homely dumplings you can have about 30 rubles of net profit, and if the demand will appear, then the price can be raised. Simple calculations show that when using the simplest dumplings with a capacity of 12 kg / hour, you can earn about 2,000 rubles for 8 hours of operation.

At first, the production of dumplings can be used self-cateringon which everything should fit necessary equipment. It is necessary to consider that the room must be provided with several sources of electricity in free access. If there are no sockets nearby, you can use the extension with a network filter, its cost is 400-500 rubles. In addition, the room must accommodate a large table to carry out the process of cooking by dumplings. It will be easily equipped workplace An additional source of lighting and sink with a plumbing. If it goes, in the future you can develop a dumpy business at home to a full or even.

Equipment for dumplings at home

To organize this one needs to be acquired by the appropriate equipment. It is clear that we are not talking about production plants, ordinary household appliances will be suitable for home production:

• freezer for storing finished products, it accommodates up to 100 kg of dumplings - this is quite enough to work at home. Purchase freezing chamber will cost 7000-12,000 rubles;
• meat grinder for making minced meat, its price is from 2000 to 6000 rubles, but the performance of everyone is approximately the same - 1.5 kg of minced meat per minute, it is important that the meat grinder has been equipped with a convenient loading tray, which will save time during production;
• the dumplings - may be mechanical, worth 1000 rubles, at the very beginning of the production of dumplings at home it is quite suitable, per hour is able to produce 12 kg of products. Over time, you can also purchase an automatic option worth about 70000 r., In addition to the dumplings, it is capable of producing noodles, ravioli and roll out the lasagna dough, while the sheet thickness is adjustable and depending on the purpose of the use can be from 0.2 to 3 mm. Complete with a meat grinder go various nozzles for molding of dumplings and a measured spoon. Meat, vegetable, cottage cheese, fruit and any other filling are suitable for production.

The preparation recipe can be absolutely any, the main thing is that he satisfy the taste preferences of buyers. This guarantees constant dumplings and will provide sales growth. Since the taste of dumplings directly depends on the filling, it is preferable to use high-quality raw materials in production, as well as to develop any "branded" recipe that emits dumplings on a general background of such products.

The molding of the dumplings will not cause special difficulties, since the instructions for the dumplings are necessarily described the process of their preparation. Many dumplings have a function of dough rolling, it remains only to choose the necessary thickness, for this you can use the appropriate nozzle. Next, the rolled dough is placed in the chute, load the filling and begin to form the molding, the edges of the dumplings can have both smooth shape and wavy, it completely depends on the nozzle used. In general, the entire production process depends on the model and features of a particular dumplings.

Note: You can download Ready Business Plan for Pelmeni Our partners are with a guarantee of quality!

A real example of the successful production of dumplings by manual modeling:

Sales of finished products

The first trial party is usually implemented in a circle of friends, acquaintances and neighbors, but you will not do on this business, you need to look for additional seats of sale - catering establishments and shops. But such sites for the sale of dumplings require certificates and declarations of conformity. Usually 2 declarations are needed, each of the OCP codes, which fall into dumplings. To obtain compliance certificates, it is necessary to develop and register the technical conditions of production. To do this, you need to collect relevant documents:

• lease contract;
• copies of OGRN and / or INN;
• recipe;
• layout layout.

The period of development and registration TU is 10 days, and declarations on the compliance of a little less than a week. On such a type of product, only a voluntary certificate is drawn up.

Solving issues on obtaining all the necessary documents may seem complex, and in the case of failure - unnecessary. But it does not prevent anything from trying to sell a few parties in small cafes and among friends, if there is a demand, then it is worth starting to decorate documents for business expansion. In any case, the acquired equipment is useful for personal use.

* The calculations use average data in Russia

1. Summary of the project

The goal of the project is the discovery of dumplings to implement the range of services in the field of catering and frozen semi-finished products in the city with a population of more than 1 million people.

To implement the project, a room is rented in the central part of the city, in close proximity to office buildings. Dumplings positioned as a useful fast food from environmentally friendly products. Maximum cafe capacity - 30 people, the total area is 110 m2.

Target audience - population of the city aged 18 to 50 years. Price segment - medium.

The main advantages of the opening of dumplings: high and constant demand; low level of competition in the dumplings segment; Rising popularity of products fast cooking; The ability to diversify the business by combining the concept of cafes and manufacturer of frozen semi-finished products; Fast payback. The difficulties faced by the business owner may face: registration of permits, the activities of the regulatory bodies, tough competition in the industry.

The volume of initial investment is 1,635,000 rubles. Investment costs are aimed at repairing the premises, the interior filling of the establishment, the acquisition of equipment, the initial purchase of raw materials and the formation of working capital, which will be covered by the losses of the initial periods. The main part of the required investments falls on the purchase of equipment - 49%. To implement the project, own funds will be used.

Financial calculations cover the three-year period of the project, after this period is supposed to expand business. The net monthly profits of the project when leaving the planned sales volumes will be 1,504,747 rubles. Exit to the planned sales volume is planned at the end of the first year of work. In accordance with the calculations, initial investments will pay upon the sixth month of work. The profitability of sales in the first year of work will be 27.8%.

Table 1. Main indicators of project efficiency

2. Description of the industry and companies

Currently, there is a tendency to reduce free time in residents of large cities in Russia. This causes an increase in demand for finished products presented on the market frozen semi-finished products or catering market.

During the crisis, the Fast Food format is particularly popular, as they are more budget. In 2015, this segment of the catering market became the only one who showed a positive trend - its increase was 5.2% in real terms.

Figure 1. Catering market turnover in 2006-2016, billion rubles,% (Alpha Bank and RBC)

Ready ideas for your business

Given the current trends in the food culture in Russia, one of the promising areas of business can be called dumplings. First, dumplings are an integral part national KitchenWhat makes them in demand product. Secondly, the demand for this product is stable and has no pronounced seasonal jumps.

Delmented is a catering establishment, which is an alternative to modern fast food. Hot dumplings with various fillings, original feeding, attractive setting of institution and national flavor are able to compete with the familiar foreign fast food in the form of potatoes fries and hamburgers. The main catering market trends are the concept of healthy food, the use of local products and the theme of the kitchen with the copyright approach. All listed trends can easily be implemented in dumplings.

To date, dumplings in dumplings are not so much - in the structure of catering establishments, they take less than 1%. The market niche is practically free and opens up prospects for business.

Figure 2 - Public food market structure in the context of the concepts of the institution (RBC data)

Table 2 shows an approximate number of dumplings operating in the largest cities of Russia as of the beginning of 2017.

Table 2 - the number of dumplings in the largest cities of Russia according to 2GIS

A distinctive feature of modern dumplings is the connection in one institution of the cafe and the production of semi-finished products. Most dumplings offer consumers to acquire their products in a frozen form - as an alternative to semi-finished products in supermarkets. This business strategy is more advantageous because it is established that consumers prefer handmade dumplings - a "home" kitchen, which is trusted more than products from supermarkets. The second plus of such dumplings lies in the presence of competitive advantages, allowing to stand out on the market of frozen products, where there is an obvious synassination.

Ready ideas for your business

According to statistical data, the demand for frozen products is growing. The trend has formed the growing employment of people and search for budget meat replacement. According to experts, the market capacity of frozen semi-finished products is about 3.5 billion dollars or 1.25 million tons - the share of dumplings on the market is almost 50%. It is expected that Rostrossa on frozen semi-finished products will continue due to the popularity of products for quick preparation and expand the range of products offered.

Studies have shown that 73% of the urban population acquire dumplings at least 1 time in 3 months, and average per capita consumption over the past ten years is about 4 kg per year. Thus, dumplings were and remain in demand.

To date, in the markets of the ten largest cities of Russia presented over 300 large manufacturers And more than 500 brands are registered. At the same time, statistics do not take into account many small companies operating in the regional market. As a result, 10 thousand consumers account for 5 competitors of various brands.

The dynamics of the volume of the Russian market of frozen products shows that in 2015 the market volume decreased significantly, but in 2016 resumed growth. Despite the tendency of the decline, dumplings remain leaders in the semi-finished market. Therefore, dumplings, which is a cafe with the possibility of acquiring branded products in the form of semi-finished products, is regarded as a promising business direction. Such institutions are at the junction of two markets - catering and frozen products, taking into account the main catering trends.

Figure 3 - Dynamics of the volume of the Russian market of frozen semi-finished products

Benefits of the concept of dumplings:

High demand;

Low cost of products 120-150 rubles / kg at a sale price 500 rubles / kg;

Independence from imported raw materials;

A stable amount of dumplings consumption, independent of the state of the economy;

- "National color" ideas, the likelihood of support from power structures;

Relatively inexpensive interior concept;

Relative ease of organization of the technological process;

Business diversification by combining the concept of cafes and selling frozen products of its own production;

The concept of homemade kitchen, handmade, which corresponds modern trends catering market;

Fast payback;

The low level of competition in this segment.

However, there are a number of features that complicate the maintenance of dumplings. First, the need to obtain permits, regular inspections of controlling bodies and strict requirements for catering establishments. Secondly, high competition in the catering market is to gain a stable income to gain a stable income, it is necessary to create a unique, high-quality product and develop competent product promotion.

Ready ideas for your business

Thus, the tendency to popularize fast food institutions, the growth in demand for the products of the quick preparation and the advantages of the dumplings concept allows us to talk about the investment attractiveness of such a business.

3. Description of goods and services

The dumpling is a catering company, intended for the organization of leisure of the population and specializing in the production and sale of food products: specialized dishes - dumplings, customized dishes of simple cooking - salads, soups, confectionery, as well as hot and cold drinks.

It is planned that dumplings will provide next species Services:

1) Preparation of dumplings and other assortments;

2) the implementation of frozen dumplings of its own production for weight;

3) Delivery of finished products.

Production is carried out own forces Using only natural quality ingredients. Dumplings are positioned as " home kitchen"Therefore, the use of semi-finished products and taste additives is excluded. The assortment of dumplings is divided into two groups - variations of monopprodukt (dumplings) and sub-products (salads, first dishes, drinks, desserts). The monoproproduct has the maximum surplus value, and the sub-products are designed to stimulate the sales of monopprodukt.

The approximate menu includes:

1) dumplings with various fillings: beef + pork; hen; salmon fillets; from chicken cookie; shrimp; Cheese and greens.

2) Dumplings are provided with various additives and sauces: sour cream, cheese sauce, garlic sauce, mustard, adzhika.

3) In addition to the dumplings, it is planned to include in the menu dumplings: potatoes + mushrooms, cottage cheese, cabbage + potatoes, cherry.

4) Salads - vegetable, Olivier.

5) Day soup - every day, from Monday to Friday, clients are offered: Chicken noodles, Harcho, Solyanka, cheese-mushroom soup, borsch.

6) Assortment of hot and cold drinks includes: hot tea, coffee, cocoa, morse; Cold - juice, mineral and carbonated water.

7) Desserts - cheesecakes with syrup, apple patties / cherries, capacities.

The assortment of dumplings is wide enough and can be updated over time in accordance with the taste preferences of consumers. It is recommended to expand the range of dumplings, since this product is a business card of the institution. For example, it is possible to offer fried dumplings (for their production requires an addition to standard equipment), chinkly and manta, Chinese dumplings, hedza, ravioli, etc. You can provide 3 options for portions of dumplings - 8,12,16 pcs and the ability to order "Assorted" to try several types of dumplings. All these techniques will allow you to orient the menu under each visitor.

A good addition to the usual menu can be a business lunches focused on attracting workers who prefer budget linces. The middle check of the business lunch is 200 rubles. In business lunch, it is recommended to include the day soup, half a portion of dumplings and a drink to choose from.

The average check on 1 dumplorn is 650 rubles. Capacity dumplings is 30 people, or 15 tables. The planned sales volume is calculated based on the turnover of the table in 1 hour and the maximum loading of the hall is 85%. With a 12-hour work schedule, the monthly revenue will be: 12/1 * 15 * 30 * 650 * 0.85 \u003d 2983500 rubles. Thus, for the month, dumplings will serve about 9180 visitors.

In addition, in the planning of sales volume should be taken into account the implementation of frozen semi-finished products of its own production. The cost of 1 kg of dumplings cooked in dumplings is on average 650 rubles. The cost of 1 kg of dumplings-semi-finished products in the supermarket is 200-300 rubles. Based on this, the frozen dumplings are planned to be sold with a 40% discount - 390 rubles. It is planned that 20% of the total number of visitors in the month will acquire frozen dumplings. Then the revenue will be: 9180 * 0.2 * 390 \u003d 716040 rubles.

The overall revenue of the dumplings for the month will be 3699540 rubles.

4. Sales and Marketing

The target audience of dumplings is the population of the city aged 18 to 50 years. The main market consumption of dumplings is large cities, since the rhythm of life in them does not allow people to pay a lot of time to prepare food, and material wealth allows you to purchase more expensive, finished products.

One of important moments When opening dumplings is the preparation and implementation of an effective marketing strategy, which should include: developing the name of the institution, its logo and corporate identity; Organization of advertising campaign (promotion, promotion tools).

The bright and memorable name will allow you to highlight the institution from a variety of offers in the catering market. Installation development services will cost an average of 8,000 rubles. Throw, attracting the attention of a sign, including its installation, or design showcase, will cost about 30000 rubles.

Various marketing tools are used to promote dumplings: Advertising videos in the cinema; sponsorship in cultural and mass projects; Installing billboards and signage; distribution of business cards, flyers or booklets from the menu; Advertising in the media; advertising on radio; participation in food exhibitions and fairs; Loyalty programs, stocks and so on. For example, you can attract the audience an unusual action "Happy Pelmen": a person who will fall into the portion of the dumplings "with a surprise" receives a discount coupon to order or a free drink.

The use of a tool depends on the target audience of the institution and budget of the project.

Creation and active promotion of a profile on social networks VKontakte and Instagram. 100,000 rubles should be allocated for the promotion of a profile in social networks;

The contest of reposts, designed to extend advertising information among potential consumers. The winner is provided with a one-time discount of 50% to order.

Promotion of dumplings laid costs of 15,000 rubles.

5. Production plan

The opening of the dumplings and the organization of production implies the following steps:

1) location and interior of the institution. For any establishment of public catering, especially small snack bars, correctly selected room plays an important role. The dumplings should be located in a crowded place: markets, parks, near trade and entertainment complexes or within them, near business centers, office buildings and educational institutions, on central streets.

When choosing a place should also take into account the availability of competitors. Studying a competitive environment, you need to pay attention to the prices, the services offered, the quality of service and the menu.

It should be borne in mind that each room intended for the establishment of a catering is undergoing a thorough check of state bodies - SanEpidemstation, Rospotrebnadzor, fire inspection. Strict requirements are presented to the arrangement of kitchen and ventilation, compliance with the standards of the working area, materials of the finish, the organization of storage of products, etc. In addition, the functionality of the room should be assessed - the possibility of redevelopment, the presence of all communications (water supply and sewage, electricity, gas), which will ensure the uninterrupted work of the institution. Special attention should be paid to electricity facilities, since food equipment consumes a lot of electricity.

For a catering establishment, it is necessary to divide the entire space into several rooms: a kitchen, a hall for visitors, a toilet room. It is also worth providing a division into a cold and hot workshop, which requires production technology.

For the implementation of the Delman project, it is planned to rent a room with a total area of \u200b\u200b110 m2, of which 40 m2 is hot and cold workshops, 50 m2 - a hall for visitors designed for 30 seats, 5 m2 - toilet room, 15 m2 - storage room and room for personnel. The selected room is suitable for organizing a catering establishment and has all the necessary conditions for this: gas, water, sewage, ventilation, power of sufficient power. Location - Central Street, proximity to the business center. The rental price is 100,000 rubles / month.

You should also not forget that the diner is a place to relax and have a pleasant pastime. And the atmosphere should be appropriate, so it is worth paying attention to the interior of the institution. The interior of the institution plays not only aesthetic role, but also allows you to create "chips" of the institution, memorable corporate identity. This makes the interior with an effective tool in promoting the catering establishment.

For registration of the interior of the dumplings, the Russian color is perfectly suitable - painting under the Ukrainian, wooden furniture, nesting, etc. The concept of Russian national institutions is gaining popularity, and its implementation as fast food seems to be enough original decision. In the perfect version, the creation of a suitable atmosphere of the institution must entrust the designer who will help create a unique one cozy spacewhere you want to spend time and where it wanted to return. However, to open a small place, you can do on our own by choosing ascetic design with elements of decor that create a mood. On repair, registration and furniture filling of the institution in the budget laid 250,000 rubles.

2) Service format and recruitment. Before determining the required number of working personnel, you should select the service format in your institution. It may be the principle of a cafe with a menu and waiters, self-service with cashiers or a distinction dining room.

This project provides for the creation of a dumplings with a partial self-service system - this will reduce the selling cost of products. The service system in dumplings works as follows: the visitor selects an order from the menu shown in front of the cashier, the cashier accepts the order and payment, gives the visitor to the "number", which serves a nesting room with the number. The visitor sits at the table, and the waiter, focusing on the "number", spread orders. The waiting time is 5-10 minutes. It is planned to serve dishes in one-time dishes with a branded logo, which will save on the dishwasher and organize the product delivery function.

For the functioning of the dumplings built on this principle, 4 cashier receiving orders will be required, 2 waiters who submit an order to the tables and climbing the current cleanliness of the hall, 4 cooks, 1 administrator and 1 cleaner, which makes purity in the institution at the end of the working day. The twelve-hour schedule of the institution determines the name of the staff. For the organization of delivery at the initial stages of the work it is planned to conclude an agreement with the courier service. When production is settled, it is recommended to purchase a car and hire a driver.

Requirements for public institutions:

All employees must have sanitary books with appropriate marks;

Cooks must have professional education and work experience;

All employees before admission to the workplace must be instructed, learn safety instructions during equipment operation.

3) equipment. The manufacture of dumplings can be carried out using an automatic line or manually.

This project provides for the acquisition of automatic equipment.

Figure 4 shows the technological scheme for the production of dumplings. It can be seen from it, what equipment is necessary for the production of dumplings and its algorithm.

Figure 4 - Technological diagram of the production of dumplings

Thus, the composition of the equipment necessary for the manufacture of dumplings includes:

Flour Sifter - 33000 rubles;

Tests (performance 550 kg / hour) - 128,000 rubles;

Machine for modeling - 200,000 rubles;

Meat grinder (160 kg / hour) - 25,000 rubles;

Main sacker (35 L) - 83000 rubles;

Refrigerator (700 L) - 53000 rubles;

Oven - 85000 rubles;

Tableware and kitchen inventory - 10,000 rubles.

When choosing a dumplings, its effectiveness should be taken into account. For a small dumplift, there will be enough equipment with a capacity of 50-250 kg / h.

Additional equipment should also be provided to which refrigeration chambers for storing ingredients, coffee machine and another - on this cost of expenses accounts for about 60,000 rubles. To improve the CASS, the sensory terminals will be required in accordance with 54-FZ. Two sets of automated cash desks will cost 120,000 rubles.

As a result, a set of specialized equipment for dumplings will cost approximately 800,000 rubles.

4) Drawing up the menu. For a small dumplings designed for 30 seats, the menu should consist of dumplings with several types of fillings, dumplings, sauces to them, salad pairs, hot first courses, several desserts to choose and non-alcoholic beverages. Periodically, the menu you need to add new dishes or make special offers - it will be possible to keep the accumulated client base.

It is important to provide that for each dish should be a technological map where the consumption of products for the portion and the volume of this portion will be indicated. These information is necessary to obtain permission from SEN, as well as to calculate the need for raw materials.

The planned menu for dumplings is given in paragraph 3 of the business plan.

5) Supply organization. Before opening dumplings, adjust the supply channels with raw materials and decide on suppliers. For consumers, more attractive products will be products for the preparation of natural products from farms. It is necessary that all ingredients used to meet the requirements of guests. Main categories of suppliers:

Supplier of flour and other bulk products;

Supplier of chicken eggs;

Supplier of meat and poultry;

Fish and seafood supplier;

Provider fresh vegetables, greenery, fruit;

Drink vendors.

It should be noted that when signing partnership agreements, you can count on additional bonuses for the company - for example, drinking suppliers usually provide the institution of branded dishes and inventory.

Comprehensive with providers on cooperation, you need to familiarize yourself with all the conditions specified in the contract. As a rule, transportation costs for the supply of ingredients lie on your production. To reduce this cost of expenses, you need to choose suppliers that are closer to your institution.

The required amount of raw materials is determined based on the menu, a technological map of the preparation of products and expected sales. It is important that the dish formulation corresponds to the Gostas or a separately accepted TU.

6. Organizational plan

The initial stage of opening dumplings is the registration of business in state bodies and receiving permits for catering establishment.

For commercial activities, an IP is registered with a simplified taxation system ("revenues" at a rate of 6%). Types of activity according to OKVED-2:

56.10.1 - activities of restaurants and cafes with full restaurant service, cafeteria, fast food restaurants and self-service

10.13 - Production of products from slaughter animals and poultry meat.

When opening a catering establishment may arise difficulties related to obtaining permits. To open dumplings, it is necessary to collect the following list of documents:

Sanitary and epidemiological conclusion, which issues Rospotrebnadzor;

Assortment list approved in SEN;

Resolution of state fire supervision;

The conclusion of the tax inspectorate on registration of cash registers;

Permission of the Internal Affairs Directorate for the safety of material values.

After receiving all permits and the relevant documentation for the premises of the dumplings (lease or purchase agreement), it is necessary to obtain permission to open a catering establishment from the city authorities.

Schedule dumplings - from 10:00 to 22:00. Based on this, a regular schedule is formed. In accordance with Art. 94 Labor Code, the duration of changing the chef cannot exceed 6 hours. Therefore, on 1 working day there are 2 cooks working on shifting. Since the establishment is open 7 days a week, a mobile work schedule should be organized for the entire staff of the institution.

Table 3. Station schedule and wage fund

	Position	Salary, rub.	Number, people	Photo, rub.
Administrative
	Administrator
	Accountant (remotely)
Industrial
	Cook (dated schedule)
Trade
	Cashier (dated schedule)
	Waiters (dated schedule)
Auxiliary
	Cleaner (part-time)
	TOTAL:			211 000.00 ₽.
	Social Security contributions:			63 300.00 ₽.
	Total with deductions:			274 300.00 ₽.

The administrator organizes the workflow, hires and manages staff, conducts marketing policies, controls the work of the staff, is responsible for the supply of raw materials.

Cooks make cooking dishes, follow the kitchen equipment and cleanliness of work space, work on one or more kitchen stations depending on the distribution of responsibilities.

Cashiers interact with buyers, form the received orders and accept payment.

Waiters carry out customer service, follow the cleanliness in the hall, if necessary, help the cashiers in the work.

The accountant maintains financial accounting of all operations and works remotely.

The cleaner follows the cleanliness in the hall and in the kitchen, is responsible for the disposal of production waste.

7. Financial plan

The financial plan takes into account all income and project expenses, planning horizon is 3 years. It is planned that after this period, the institution will require expansion of production and product range.

To start the project, it is necessary to calculate the volume of investments. To do this, it is necessary to determine the cost of repairing the premises, the acquisition of equipment, the initial purchase of raw materials and the formation of working capital, at the expense of which the losses of the initial periods will be covered. The main part of the required investments falls on the purchase of equipment - 49%. The project is funded at the expense of own capital. The main investment cost articles are reflected in Table 4.

Table 4. Investment costs

	Name	Amount, rub.
The property
	Repair of the room
Equipment
	Set of equipment
	Furniture and decor
Intangible assets
	Design
Coverages
	Purchase of raw
	Coverages

Variable costs consist of the costs of ingredients that are used in the preparation of dishes, as well as payment consumed during the production process (water, gas, electricity, sewage). To simplify financial calculations, variable costs are calculated based on the amount of the average check and the fixed trading charge of 300%.

Permanent costs consist of rent, utility payments, wage fund, advertising spending, taxes and depreciation deductions. The size of amortization deductions is determined linear methodbased on the useful use of fixed assets in 5 years. Continuous costs also include tax deductions that are not presented in this table, since their amount is not fixed, but depends on the volume of revenue.

Table 5. Constant cost

Thus, permanent monthly costs in the amount of 431550 rubles were identified. The volume of planned revenue is 3296768 rubles per month.

8. Evaluation of efficiency

The payback period of the project at initial investments in 1,635,000 rubles is 6-7 months. The net monthly profits of the project when leaving the planned sales volumes will be 1,504,747 rubles. To reach the planned sales volume is scheduled at the end of the first year of work. The profitability of sales in the first year of the operation of the dumplings will be 37%.

The net present value is positive and equal to 1,691,289 rubles, which allows us to talk about the investment attractiveness of the project. The profitability coefficient of investments is 34.15%, the internal rate of profit exceeds the discount rate and is equal to 27.23%, and the index index is 1.03.

9. Possible risks

To estimate the risk component of the project, it is necessary to analyze external and internal factors. TO external factors These are threats related to the economic situation in the country, markets. To the internal - the effectiveness of organizing management.

The specifics of the institution determines the following external risks:

Increase prices for raw materials, unfair suppliers. In the first case, there is a risk of increasing costs and, as a result, the selling price, which can negatively affect the demand. In the second case, the risk is associated with interruptions in production. Reduce the likelihood of these threats is possible with a competent choice of suppliers and inclusion in the contract of all required conditionswhich provide for the material responsibility of the supplier in their violation;