There is an opinion that the most successful and profitable business can be built on human weakness. A love of entertainment and alcohol is precisely what belongs to such weaknesses. Therefore, it is worth thinking about how to open your own bar from scratch. But in general, you need a little. To build such a business, the main thing is to have start-up capital and creative thinking in order to think over an interesting concept of the establishment. Among the high competition in this segment of the provision of services, it is necessary to stand out with a non-standard approach and a high level of service. This will ensure a stable and massive influx of clientele.

Pile bar like a business

There are three options for building a business:

• a democratic bar with a small selection of dishes and low prices;
• an establishment for the middle class with a wide range of food and drinks;
• a bar with high prices, fine food and expensive liquor.
  Of course, it is necessary to decide on the pricing policy of the future establishment, and based on this, it is worth choosing the location, the design of the premises, and the range of products.

Drawing up a business plan

We will draw up a business plan for a bar aimed at the middle class, and, accordingly, with the largest number of potential customers. Let's sort out the costs. Here are the main costs of opening a 50-person bar:

• execution of documents from 2 thousand rubles;
• a license for the sale of alcohol for a period of 5 years 40 thousand rubles;
• rent of premises from 60 thousand rubles. per month;
• hall and kitchen equipment from 700 thousand rubles;
• repairs from 80 thousand rubles;
• purchase of food and drinks from 100 thousand rubles. per month;
• initial advertising from 50 thousand rubles;
• advertising from 10 thousand rubles. per month;
• taxes depending on the form of ownership;
• utilities from 15 thousand rubles. per month;
• salary of employees from 165 thousand rubles. per month;
• unforeseen expenses 15 thousand rubles. per month.

Having calculated all the upcoming expenses, we get the amount of the initial additions of 872 thousand rubles. Monthly expenses on your brainchild will amount to 365 thousand rubles plus taxes. Margins in such establishments start at 100%, so the average check will be about 900 rubles. To cover the monthly expenses, 406 visitors per month will be enough, which is only 14 people per day. With a good and competent policy of attracting customers, the occupancy every day will be at least half, and on weekends and holidays your bar will be completely full. That is, your institution will be visited about 750 times per month and, accordingly, the income will be 675 thousand rubles per month. According to calculations, your establishment will pay off in 3 months. But in fact, it will take at least 4-6 months, since you have to pay taxes and time for opening and promotion.

Read also: Mini hotel business plan: how to open a mini hotel from scratch

Selection of premises

The location of your future bar should be selected taking into account the pricing policy. For an average or elite establishment, it is better to prefer the central part of the city. A bar with affordable prices will work well in a residential area on the outskirts of the city.

The best solution for placing a bar is the first floor of a non-residential building, preferably with a parking space, because you will be visited not only for a drink, but also for a snack. Establishments in basements and semi-basements are now scaring off most of the visitors, and this will add to the cost of renovation and arrangement of good ventilation.

The best premises would be a detached building.

It would be nice to have additional space that you can rent later if you decide to expand your business. The area of ​​the premises should be chosen depending on the desired number of clients. It is necessary to proceed from the requirements of the SES, one visitor must have at least 1.8 square meters of area, plus a place for the kitchen is needed.

A cafe-bar with affordable prices can be located near the railway station, river port or bus station. There, people who want to pass the time before the departure of the transport or meet them can have a snack and, possibly, a drink.

Required Documentation

Of course, you need to complete all the documentation for the operation of your establishment. To do this, you need to register the ownership of the company. In this case, it can be LLC, CJSC or OJSC. An individual entrepreneur will not suit you, since in this case you need a license to trade in alcohol, and with this form of ownership you will not be given one.

In addition, you will need a whole package of documents:

• alcohol sales license;
• trade patent from the municipality;
• permission to open a bar from Rospotrebnadzor;
• permission from the fire inspection.

In addition, your cooks, waiters and bartenders should have medical records. Employees will need to conclude employment contracts.

Equipment selection

Here is a list of what you need to open a cafe bar:

• furniture and textiles for the hall;
• crockery for table setting;
• cooking utensils;
• barware;
• columns and counters for beer;
• refrigerators for the kitchen;
• stoves and ovens in the kitchen;
• electrical appliances in the kitchen (mixers, bread slicers, etc.);
• cash register equipment;
• home theaters 1–2 units;
• karaoke;
• a pool table.

It may be worth purchasing some of the equipment, furniture and appliances that are not new, which will help save a significant amount of money. A billiard table and karaoke are also optional attributes, but their presence can attract additional customers.

How you can interest your customers

Amid the high competition, the original concept of the establishment and delicious food combined with polite staff and democratic prices will help you stay afloat. As a concept for your bar, you can use any theme - an institution can be dedicated to a certain literary work, or a hero, or to a whole era or profession. You can decorate a cafe-bar in the style of the well-known work of "12 chairs", having played up the idea in an original way, you can create a real work of art that a lot of people will go to admire and, of course, eat and drink in your institution.

The main thing is the original concept and style

You can attract customers with original recipes and a wide range of cocktails. Let your chef prepare an interesting beer snack or an exclusive dessert. All of this will attract people to you.

Our step-by-step instructions on how to open a bar from scratch will help you choose a bar idea and determine its pricing policy. The main thing is to interest customers, for this you also need to choose a bright and memorable name.

The catering market is actively developing, so opening a bar can be a good business decision. Below is a business plan with examples of calculations for an institution with a capacity of up to 70 people.

Project summary

Before drawing up a business plan, you need to decide on the concept of the future establishment. It can depend on the target audience, type of service, range of drinks or entertainment. Below is a business plan for a standard brasserie aimed at a middle-class audience.

Number of seats: up to 70 people.

Average number of visitors per day: 30 people

Average number of visitors per month: 800 people

Average check per visitor: 900 rubles

Bar as a business: an investment overview

• Initial costs - about 1,300,000 rubles.
• Payback period - 4-6 months
• Monthly profit - about 800,000 rubles
• Annual revenue - over 9 million rubles

Investment plan for a beer bar

Business registration

When opening your bar from scratch, it is important to choose the right organizational and legal form of registration. In this case, the most relevant:

• IE (individual entrepreneur)
• OJSC (open joint stock company)
• CJSC (closed joint stock company)
• LLC (limited liability company)
• ODO (Additional Liability Company)

The amount of taxes to be paid to the owner of the bar will depend on the form of registration. The easiest way is to open an individual entrepreneur: in this case, it will be possible to conduct business and pay taxes on your own, without the involvement of experts.

Other forms of registration involve the transfer of some tasks to outsourcing. For example, the service will help to draw up the accounting documentation correctly. The first month is free.

Required documents

In order to open your bar from scratch, you need to prepare the main package of documents for registration for Rospotrebnadzor. It includes:

• permission to open a bar;
• alcohol sales license
• a license to sell tobacco products;
• retail permit;
• The final stage will be obtaining a patent for doing business.

This is a rough list of documents. You can clarify what other permissions will be required in Rospotrebnadzor itself.

Bar opening and laws of the Russian Federation

The work of public catering establishments is regulated by the Civil Code of the Russian Federation, the Law of the Russian Federation "On the Protection of Consumer Rights" N 2300-1 dated 02/07/1992 (current version dated 09/01/2013), as well as by a number of Government decrees and SNiP clauses. It is worth studying them in order to determine the peculiarities of the location and operation of the bar. For example, if the future establishment is located in the basement or on the basement of a residential building, then round-the-clock operation is possible with a limited area (up to 250 sq.m.) and the absence of loud music.

Another document that will have to be studied in detail is the "Rules for the provision of public catering services" (approved by the Government of the Russian Federation on August 15, 1997, No. 1036). There you can find answers to questions related to certain nuances of work, for example, customer behavior, face control, dress code and much more.

Staff recruitment

The minimum staff required to open a bar or cafe includes:

• administrator;
• manager;
• waiters;
• security guard;
• bartender;
• cleaner;
• chef. (subject to availability in the menu of hot dishes)

Potential risks

For a person who wants to open a bar from scratch, this question is very relevant. In the catering sector, the key risks are associated with:

• unsuccessful choice of the bar location;
• high competition. A properly built marketing strategy will help you find your niche. Make discounts, arrange interesting events to attract guests, contests.

For more information on attracting leads, read

• refusal to provide a lease. To minimize risks in this area, conclude a long-term lease agreement, or purchase a property.
• personnel problems. Turnover, low level of responsibility, low customer focus can negatively affect the image of the institution;
• spoilage of products due to their low demand or equipment breakdown. This cannot be avoided. You can only reduce the risks by purchasing fewer products that are rarely used.

Detailed calculation of bar opening costs and profit forecast

So how much does it cost to open your bar from scratch? Let's count. Total costs: 933,000 (one-time) + 385,000 (monthly) = 1,318,000 rubles.

A summary of investments is presented in the table below.

A serious approach to any business ensures the lion's share of success, and in order for it to be such, you need to have information. If you want to open your own bar, then you should take into account not only your own wishes, but also the regulatory requirements of the current legislation in this area.

Any business is a risk. But if everything is organized competently, then the risk is significantly reduced. The continuation of the catchphrase suggests itself: "He who does not take risks does not drink champagne" ... in his own bar. If you know all the nuances of how to open a bar, the path from desire to its realization will be much smoother and shorter.

What is a bar in the language of law?

Order No. 191-st of June 27, 2013 of the Federal Agency for Technical Regulation and Metrology (Rosstandart) put into effect GOST 31985-2013 “Public catering services. Terms and definitions ", which since January 1, 2015 is a national standard in the Russian Federation, it gives the following definition:

Bar- a food enterprise (facility), which is equipped with a bar counter and sells, depending on the specialization, alcoholic and (or) non-alcoholic drinks, hot and cold drinks, cold and hot snacks, meals in a limited range, purchased goods.

Below is a list of steps you need to take to open your bar. Where to begin:

1. Choose the concept of the establishment;
2. Make yourself or order a specialist to calculate the business plan;
3. Decide on the organizational and legal form: if the bar does not plan to sell alcoholic beverages with an ethyl alcohol content of more than 6%, then you can choose both an individual entrepreneur and an LLC, otherwise, having the status of an individual entrepreneur, you cannot engage in this activity;
4. Select premises: buy out or lease under an agreement for a period of at least one year;
5. Come up with a name for the establishment, order a sign;
6. Equip the room with furniture, bar counter, inventory, equipment;
7. Notify Rospotrebnadzor about the start of activities;
8. Obtain a license for the sale of alcoholic beverages, if an appropriate concept is chosen;
9. Conclude contracts with suppliers of products, order;
10. Hire employees;
11. Organize an advertising campaign and other marketing activities;
12. Grand opening.

Let's dwell on the choice of the concept of the establishment, because half of the success depends on its correctness; and on the general regulatory requirements for institutions of this type, since the possibility of long-term and successful functioning directly depends on their observance.

Choosing a concept:

In order to know how to open a bar from scratch, step-by-step instructions begin with choosing a concept for the future establishment. All bars are subdivided into:

• specialized;
• non-specialized.

Specialized establishments are those whose concept is based on an orientation towards a profiling product, drink, service. Depending on the assortment, there are the following varieties:

Sushi bar- here the sushi chef prepares and serves sushi, rolls and other Japanese delicacies at the bar, the interior and general style are in oriental tones, the dishes are served with special devices. It may be offered as a take-away order with service only by bartenders, and use at the counter or tables with service by waiters, or both. These points need to be considered when choosing a concept. The photo shows the design options for sushi bars.

There is often information on the Internet that it is extremely difficult to comply with all the requirements and successfully pass scheduled inspections by regulatory authorities. However, do not forget that the rights of entrepreneurs are protected by Federal Law No. 294-FZ "On the Protection of the Rights of Legal Entities and Individual Entrepreneurs in the Exercise of State Control (Supervision) and Municipal Control."

General requirements

The table below summarizes the basic general regulatory requirements to help you understand what it takes to open your bar.

How much does it cost to open a bar

The amount of the initial investment in opening your own bar can vary from several hundred thousand rubles to millions of dollars. It all depends on the concept of the institution, its format, category (luxury, first, highest), size of the room, location and other factors.

* Calculations are based on average data for Russia

From 940 000 ₽

Initial attachments

1 170 000 ₽

350 000 ₽

Net profit

6-30 months

Payback period

Are you dreaming of opening your own bar? We offer you a step-by-step guide to achieving a dream that can bring 4 million in profit in a year.

Step 1. Assessing the market and idea

The initial stage for any business idea should be its evaluation. Ask yourself questions: is this in demand in the market? What is the level of competition? Why is it necessary to build a business in this direction?

In recent years, the culture of public catering has been actively developing in Russia. As a result, the rapid growth in the number of establishments and the variety of offerings that form the special interest of Russians in eating out. Even during the economic crisis, the population does not refuse to visit catering establishments, although they try to save on this type of expenses. According to experts, the domestic catering market has growth prospects, since it is quite capacious. Consequently, the catering sector is still relevant and promising.

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Unsurprisingly, entertainment and catering are so attractive to entrepreneurs. Therefore, there is high competition in the catering market. Lots of burgers, sushi restaurants, coffee shops, pizzerias ... You can choose any direction, but why is it worth opening a bar or pub? Firstly, the very concept of the bar assumes a more informal atmosphere: this is a place where you can get together with friends, relax in the evening after work, have a tasty meal and drink alcoholic beverages. Secondly, in bars there are quite high markups for alcohol, which allows for significant profits. Thirdly, the bars can be used as venues for various events. Fourthly, opening a bar is much easier than a full-fledged restaurant with signature cuisine.

Advantages and disadvantages of opening a bar

Step 2. Defining the concept of the establishment

First, you need to decide on the concept of the future establishment. It will depend on this:

determination of the target audience;

choice of premises;

form of service for visitors;

territorial location.

In addition, a well-chosen concept is a good competitive advantage. When the market offers many different establishments, only those who offer an interesting concept can stand out and attract their customers. Therefore, this stage of the bar opening is so important.

When defining the concept of an institution, you should understand what target audience it will be focused on. The concept of the bar also involves the development of a menu, stylistic interior design, ways of serving customers, musical accompaniment, "chips" of the institution, pricing policy, and so on. For a clearer understanding of what the bar format can be, consider a few examples.

Basic bar concepts:

Classic bar... The hall is divided into two zones: a bar counter, where visitors can order signature drinks, and an area equipped with tables and sofas, designed for the simultaneous accommodation of 4-8 people. The bar offers a wide range of alcoholic drinks and popular snacks. This format involves the organization of entertainment events: discos, karaoke. Therefore, it is worth considering a dance floor.

Bar-pub... This format refers to pubs where visitors are offered several types of beer and various snacks. A more expensive variety of such establishments are pubs offering craft beer or mini-breweries. In such establishments, it is recommended to install screens for viewing popular sports events.

Thematic bar... This can be a classic bar or pub format, the main feature of which is a pronounced theme. What could it be? A bar dedicated to a particular musical direction, film, director, cars and so on. You can spy on ideas implemented in other cities and even countries.

Depending on the chosen concept, the target audience is determined. It is wide enough for bars. The main category of consumers is young people aged 18 to 35, regardless of the level of income.

Step 3. We are looking for a suitable place, we plan to renovate the premises

For any catering establishment, the right location plays an important role. The search for a room for a bar is determined by a number of important nuances. One of the most common options is a non-residential premises equipped on the first floor of a multi-storey building. But it should be borne in mind that the nature of the institution can interfere with the tenants of the house, therefore the most suitable option would be a detached non-residential building, on the ground floor of which you can equip a bar. Its location itself is not so important, although it should meet some requirements. On the one hand, good traffic will attract the attention of new visitors. On the other hand, with a competent organization of the institution itself, the location can be somewhat neglected and save on rental costs. The main condition for the location of the bar is the convenience and safety of the entrance or approach to the establishment.

But for the very room of the future bar there are more requirements, it should be selected especially carefully. Each room intended for a catering establishment undergoes a thorough inspection by state bodies - the Sanitary and Epidemiological Station, Rospotrebnadzor, and the fire inspection. Strict requirements are imposed on the arrangement of the kitchen and ventilation, compliance with the working area standards, finishing materials, organization of food storage, etc. In addition, the functional capabilities of the premises should be assessed - the possibility of redevelopment, the availability of all communications (water supply and sewerage, electricity, gas) that will ensure the smooth operation of the institution. Particular attention must be paid to the power of electricity, since food processing equipment consumes a lot of electricity. We also recommend that you familiarize yourself with the basic requirements set forth in Law No. 171-FZ, which regulates the circulation of alcohol.

Another frequently asked question is whether to buy a property or rent it. As practice shows, at the initial stage it is impractical to buy a building. It is better to direct the initial investment into the purchase of good equipment, the creation of an attractive interior, and the promotion of the institution. However, when drawing up a lease agreement, it is recommended to immediately negotiate a possible purchase of real estate in the future. Also pay attention to the length of the rental period. It will be unprofitable for you to move to another place in a year or two: firstly, you will have to spend a significant amount on the move; secondly, the loss of a "promoted" place can deprive the institution of a share of the clientele. Therefore, it is worth discussing in detail with the tenant all the nuances of the contract.

Ready-made ideas for your business

The area of ​​the premises depends on how compactly the clients will be placed and on the total capacity. Given the experience of the existence of drinking establishments, 150-200 sq. m is enough. Depending on the layout and furniture arrangement method, this room can easily accommodate from 30 to 60 people. It should be borne in mind that the entire area is divided into separate rooms: the main hall, the kitchen, utility rooms, and a bathroom. The kitchen should be allocated at least 60 sq.m., and the hall for visitors - 100 sq.m.

The average rent for a normal bar space is about 100-150 thousand rubles, depending on the location and characteristics of the room. We advise you to pay attention to the premises in which there were previously catering establishments. This will avoid unnecessary expenses and speed up the bar opening process. Now you can find many options for suitable premises, in which the space is divided into zones, the kitchen is equipped with ventilation and hoods, and the hall is equipped with an air conditioning system. Renting such premises may cost a little more, but the benefits will be greater. It's easier than starting from scratch.

Ready-made ideas for your business

Also, when choosing a room, you should be guided by how the interior of the bar is supposed to be. Different concepts will require different planning solutions. In the process of renovation, you need to focus, first of all, on the convenience and comfort for visitors. Tables should be large to accommodate 6-8 people, and sofas or chairs should be comfortable. It is desirable that each table be in relative isolation from each other, because the privacy of the company is also a kind of comfort. The cost of renovation can be completely different: it all depends on the idea, the materials used and whether you use the services of a designer or not. That is why it is rather difficult to name the exact amount of repair costs. The average cost of renovation and decoration of the premises is about 200 thousand rubles.

Particular attention should be paid to the interior, which creates the right atmosphere and supports the theme of the institution. The interior plays not only an aesthetic role, but also allows you to create the "chips" of the institution, a memorable corporate identity. This makes the interior an effective tool in bar promotion. It is better to entrust the creation of the interior to a professional designer. Then it will be possible to create a unique space in the bar where people want to spend time and where they want to return.

Step 4. Prepare documents

Having decided on the premises for the future bar, you need to start collecting all the necessary documentation. This process is quite laborious and includes several directions. For convenience, we will consider each separately.

Organization registration. The legal form of an enterprise depends on the format of the institution. If strong alcohol is to be sold in the bar, then a license will be required, which is issued only to LLC. If the bar will only trade in beer, then a license is not required for this and you can limit yourself to an individual entrepreneur. According to the new classification of OKVED, 56.30 should be selected as the type of activity.

Registration of documents for the premises

Registration of the cash register and its registration with the tax authorities.

Obtaining permits from the SES and the fire service.

Registration of all the necessary documentation at the sanitary and epidemiological station, which is required to start the work of a catering establishment.

The final stage is obtaining a license to trade in alcohol. To do this, you need to provide a list of documents.

Documents required to open a bar

A photocopy of the receipt for payment of the state duty, constituent documentation, papers confirming state registration.

SES conclusion.

Certificate of absence of arrears in payment of taxes and penalties.

An exhaustive list of required documents for obtaining a license can be obtained from the local licensing authority.

The license is issued for a period of 1 year, subject to the following requirements by the institution:

a room with a size of more than 50 square meters;

availability of the necessary communications - water supply, electrical wiring, heating;

distance of at least 100 meters from educational, medical and sports facilities.

The cost of the license will be 70 thousand rubles. We also draw your attention to the fact that since 2016, registration in the Unified State Automated Information System of all who is engaged in the sale of alcoholic beverages has been a mandatory step. This system is designed to combat counterfeit alcohol. The penalty for neglecting registration is a fine of up to 200,000 rubles.

And now, once again, we briefly list the list of documents that will be needed to open a bar:

Documents on the state registration of the enterprise.

Documentation confirming the right to work in the premises: lease agreement or owner's certificate.

Permission from SES and Fire Service.

Garbage collection contracts, disinfection, personnel health records.

Production control program.

License for the sale of alcoholic beverages.

Step 5. We buy equipment

To open a bar, you will need different categories of equipment, namely:

Ready-made ideas for your business

• Furniture(tables, sofas, chairs, bar counter).
• Refrigeration equipment(refrigerators, wine display cases, bar equipment).
• Heating equipment(ovens, stoves, hot showcases, barbecue grills and so on).
• Bar equipment(blenders, coffee grinders, mixers, toasters, juicers and so on).
• Electromechanical equipment(vegetable cutters, bread slicers and so on).

Moreover, do not forget about sinks, trash cans, cabinets, umbrellas for ventilation, scales, distribution lines, shelves, and so on. In general terms, it is necessary to spend about 200 thousand rubles for the purchase of kitchen equipment for a small-scale bar.

The list is provided for information purposes only and can be adjusted according to the preferences of the entrepreneur. You should also take into account the cost of furniture for decorating the main hall. For a bar with 60 seats, you will need the following set of furniture: 20 double sofas and 8 large tables, 12 chairs and 6 small tables for two, a bar counter and 6 bar stools, as well as racks for alcohol. The cost of furniture and decor for the bar will be from 150 thousand rubles.

Step 6. We draw up the menu, organize the supply

At this stage, you should determine the composition of the menu, the list of dishes, their cost and selling price. To calculate the cost of a dish, you will need a technological map, which is also necessary to obtain permission from the Sanitary and Epidemiological Service. The flow chart indicates the consumption of products per portion and the volume of this portion. To determine from what to form the menu, you can study the proposals of competitors. It makes no sense to include in the bar menu any complex dishes designed for gourmets. The menu will be based on various drinks and snacks. Nevertheless, it is recommended to provide for the presence of signature cocktails and one signature dish, which can become a "chip" of the institution.

When the menu is ready, you should decide on the suppliers and establish supply channels. The main categories of bar suppliers:

supplier of meat and poultry;

supplier of fresh vegetables and herbs;

supplier of alcoholic beverages;

supplier of various snacks (chips, nuts, etc.);

tea / coffee / beverage providers.

For individual categories of supplies that provide the main menu, it is recommended to conclude exclusive contracts with one trusted and reliable supplier. It should be noted that when signing partnership agreements, you can count on additional bonuses for the company - for example, beverage suppliers usually provide the establishment with branded dishes and equipment.

When negotiating cooperation with suppliers, you must familiarize yourself with all the conditions specified in the contract. Typically, the shipping costs of supplying the ingredients are borne by your facility. To reduce this cost item, you should choose suppliers that are closer to your establishment. The required amount of raw materials is determined based on the menu, the flow chart for the preparation of products and the expected sales volume. It is important that the recipes of the dishes comply with GOSTs or separately adopted TU.

Since in restaurant practice there is often a supply agreement with deferred payment terms, the initial investment in working capital should be no more than 30% of the total cost of meals in the first billing month.

Step 7. Planning a promotion

One of the important points when opening a bar is preparing and implementing an effective marketing strategy. It includes the development of the name of the institution, its logo and corporate identity; organization of an advertising campaign (promotions, promotion tools).

A bright and memorable name will allow you to distinguish the institution from the many proposals on the public catering market and emphasize its concept. It is also worth considering the costs of a catchy, attention-grabbing sign. This type of cost will have to spend about 30 thousand rubles. To prevent advertising costs from eating up a significant part of the budget, promotion channels should be used rationally. The target audience of the bars is young people between the ages of 18 and 35. Advertisements should be placed where potential customers are located.

Various marketing tools can be used to promote the bar: advertising videos in the cinema; online promotion; sponsorship participation in cultural projects; installation of billboards and signboards; distribution of business cards, flyers or booklets with menus; event marketing; advertising in the media; radio advertising; participation in food exhibitions and fairs; loyalty programs, promotions and so on. Not so long ago, a fashion appeared for intellectual games, which are held on the basis of the institution. This is a very effective promotion tool that allows you to attract an additional audience.

Social media advertising targeting young people is also an effective method. Within the framework of social networks, you can carry out the action "happy repost", "feedback contest", etc. This tool aims to attract additional audiences. You can also provide for the "happy hours" promotion - the time during which the institution offers discounts, a special menu (for example, business lunches), etc. The use of this advertising tool should be carried out subject to the following recommendations:

planning an action for weekdays;

increasing the price of the most popular menu items to cover the difference in costs;

short and clear slogan for the promotion;

one group of drinks or food participating in the promotion;

tracking the profitability of the stock.

The use of this or that tool depends on the target audience of the institution and the project budget. On average, about 100 thousand rubles should be spent on promotion in order to quickly gain an audience.

Step 8. Recruitment

For a small bar with 50 seats, you will need to hire:

2 bartenders... Bartenders serve customers at the bar, prepare cocktails, and are responsible for the cash desk.

2 cooks. Chefs coordinate the work of the kitchen, develop recipes for dishes and menus, control food costs, are responsible for preparing dishes, storing food, work at one or more kitchen stations, depending on the distribution of responsibilities.

4 waiters. Waiters take orders in the hall, provide customer service, keep the hall clean, serve the table, accept payment for the order, are well versed in the menu and can give recommendations to visitors.

2 dishwasher cleaners. Dishwasher cleaners are responsible for the use and maintenance of dishwasher equipment, monitor the cleanliness of dishes, kitchens and halls.

2 guards. Security guards monitor public order and quickly resolve emergencies.

Accountant. The accountant keeps financial records of all transactions and works remotely.

Administrator. The administrator organizes the workflow, hires and manages staff, is responsible for marketing policy, monitors the profit-and-loss ratio, accepts and scheduling reservations and reservations, and controls the work of staff.

Requirements for the staff of a public institution:

all employees must have health books with appropriate marks;

all employees, before being admitted to the workplace, must be instructed, study the safety instructions for operating the equipment.

To improve the quality of service, it is necessary to regularly certify personnel and send them to improve their qualifications. To avoid staff turnover, decent wages should be set. On average, the payroll will be 350 thousand rubles.

Step 9. Drawing up a financial plan

At this stage, we are answering the most important question - how much does it cost to open a bar from scratch? To get an accurate calculation, it is recommended to develop a business plan that will take into account all costs in terms of current prices for a specific region and a specific idea. Speaking in the abstract, it will take about 1 million rubles to open a bar "without bells and whistles".

Initial investment for opening a bar

Apart from the upfront costs, the project has monthly costs that should also be planned. Monthly costs are divided into variable and fixed costs. Variable costs consist of the costs of ingredients that are used in the preparation of meals, as well as payments for the capacities consumed in the production process (water, gas, electricity, sewage). To simplify financial calculations, variable costs can be calculated based on the amount of the average check (1000 rubles) and a fixed trade margin of 250%.

Fixed costs consist of rent, utility bills, payroll, advertising costs, taxes and depreciation charges. The amount of depreciation is determined on a straight-line basis based on the useful life of fixed assets of 5 years.

Fixed costs

Now let's calculate how much you can earn on the bar. With a capacity of 60 people and a 65% occupancy of the hall, 1,170 visitors can be expected per month. With an average check of 1,000 rubles per person, the monthly revenue will amount to 1,170,000 rubles, and the net profit will be approximately 350,000 rubles. At this level of profit, the initial investment can be recouped in six months. In this case, the profitability will be 43%. For beer restaurants, pubs, bars, the maximum payback period is 2-2.5 years.

Step 10. We take into account the risks

There are risks inherent in any type of business. What difficulties can you face when opening your own bar?

• Poor choice of location and location of the bar. You can easily overestimate traffic or underestimate the competitive landscape. When choosing a room, some nuances may be missed that will appear during work. Therefore, it is necessary to carefully approach the analysis of the outlet and take into account various factors;

Rising prices for raw materials, unscrupulous suppliers, low-quality raw materials. In the first case, there is a risk of increased costs and, as a result, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats with a competent choice of suppliers and the inclusion of all the necessary conditions in the contract, which provide for the supplier's material liability in case of their violation;

Competitor reaction. Since the foodservice market is quite saturated and highly competitive, the behavior of competitors can have a strong influence. To minimize it, you need to form your customer base, conduct constant monitoring of the market, introduce customer loyalty programs, create competitive advantages and unique offers;

The sphere of entertainment and public catering is attractive for many businessmen, because there are a lot of people who want to have a good time with friends, eat delicious food and drink alcoholic beverages. The services of bars and pubs are in great demand among the population, besides, in almost all such establishments, there are quite high markups for products sold. Therefore, the maintenance of your own bar is a promising activity that can bring a stable high income.

Advantages and disadvantages of opening a bar

Before starting a bar from scratch, aspiring entrepreneurs need to understand all the intricacies of this challenging business. Maintaining your own drinking establishment has certain advantages and disadvantages.

Despite the low level of income of our compatriots, bars not only have not lost their relevance, but on the contrary, their number is growing every year. Particularly popular are small drinking establishments selling their products with a moderate mark-up. It is known that bars and pubs make money mainly from the sale of alcoholic beverages. Since such a product has a long shelf life, entrepreneurs practically do not risk anything by investing money in it.

Also, among the advantages of this business, high profitability should be highlighted, because, depending on the format of the bar, the margin can vary from 35 to 50% (and even more). However, it should be remembered that without the owner's personal interest in the success of the enterprise, this business will be unprofitable.

Entrepreneurs wishing to open their own bar or pub should be aware of the negative aspects as well. First of all, it is worth highlighting the high competition in this niche. It is easy to guess that the popularity of entertainment establishments is finding more and more people who want to make money on it. Moreover, entrepreneurs are not stopped even by the fact that selling alcohol in bars is a rather expensive pleasure for the owners themselves, because this requires acquiring an appropriate license and regularly paying state fees.

Among the pitfalls of business in maintaining a drinking establishment, one should separately highlight the deception of entrepreneurs by employees. Unfortunately, this tendency is observed everywhere, because where there is real money (and in considerable quantities), there will always be people who are dishonest. Fraud and theft not only lead to the fact that the businessman does not receive some of his money, but can also directly affect the reputation of the bar. For this reason, many entrepreneurs recruit staff on recommendation or closely monitor their activities.

Among the disadvantages is the fact that bar visitors often conflict with each other after drinking alcoholic beverages, arrange fights and often cause material damage. If such precedents occur frequently, the bar will cease to be visited by a large number of citizens, which ultimately will negatively affect the level of income. Do not forget about the people around you, because if the institution is located in a residential area, complaints will come to the police about it in the event of fights and loud noise.

How to open a bar from scratch - step by step instructions

Let's consider the main stages of starting a business.

Choosing a concept

Consideration of step-by-step instructions for organizing your own business on the maintenance of a bar should begin with choosing a concept for the future establishment. It will depend on its format:

• identification of target visitors;
• choice of premises for activities;
• product range;
• customer service form;
• territorial location.

Important: due to the great competition in the entertainment industry, you should initially choose the format of the future bar in such a way that it is focused on a specific target audience. This approach will allow you to stand out among similar establishments and provide the company with a flow of regular customers. The concept of the bar also assumes the original stylistic design of the interior, the development of the menu, the exterior, the appearance of the staff, methods of customer service, musical accompaniment, a bonus program for visitors, etc.

1. Bar (classic). In such an institution, there are mandatory reception areas for visitors near the bar and in the hall with tables designed for the simultaneous accommodation of 4-8 people. In the classic version, you need to provide musical accompaniment, because most of the clients come to drink and dance. Typically, the bars offer a wide range of alcoholic drinks and popular snacks. For such an establishment to be successful and bring tangible profits, you need to come up with an unusual idea for its creation. As a result, the owner will be able to successfully compete with other bars (of which there are a huge number in cities, especially large ones) and popularize his own enterprise.
2. Wine glass room. Such a bar does not require large investments from the entrepreneur at the start, such as organizing a tea business from scratch. For the activities of a drinking establishment, you need to find a small room and install several tables inside it. First of all, the wine glasses are designed for clientele with a minimum level of income. Due to the low mark-up on cheap alcohol, there will always be a lot of customers (hence the earnings). Often, wine-glasses are visited by marginals and a similar contingent, so this fact should be taken into account before the start. Nevertheless, it is the wine glasses that can bring good (and most importantly, constant) income if they are located near large manufacturing enterprises.
3. Beer house. As well as wine-glasses, beer-houses are very popular among the population. Visitors are offered a choice of several types of light and dark beer (keg, bottled, canned), as well as non-alcoholic varieties. As a snack in such bars, a person can buy a variety of snack products. A more expensive variety of such establishments are pubs, which offer a large number of beers.
4. Coffee bar. Customers are offered a wide range of different types of coffee, tea and confectionery here. It often sells elite sorts of alcohol (cognac, brandy, whiskey), which brings a good additional income.
5. Sports bar. From the name it becomes clear that alcohol is not sold in such an establishment. The target audience of sports bars is those with a healthy lifestyle. They sell water, juices, all kinds of cocktails made from natural ingredients and calorie-free meals.
6. Cafe for children. Such bars are specific because they are designed for a children's audience. There are usually light snacks, non-alcoholic cocktails, sweet water, juices, ice cream and pastries on sale. A feature of children's bars is the original colorful interior design and the presence of a play area for young visitors. Many owners of such cafes work closely with holiday agencies, which generates additional income.
7. Thematic bar. In thematic institutions, as a rule, people of the same interests gather. For example, you can organize a brasserie for rockers with the appropriate setting or club music lovers who will be regular customers. To increase income at night, entertainment of the category "18+" (erotic dances) can be organized for visitors.

Business registration

Having decided on the concept of the future bar, you need to register your company, issue permits, and also coordinate the activities of the institution with Rospotrebnadzor. To register a business, you need to contact the department of the Federal Tax Service at the place of residence. In addition, entrepreneurs can use the State Services website, as well as visit multifunctional centers.

If you plan to open a non-alcoholic bar, you can apply for an individual entrepreneur. To sell alcoholic beverages, the company will have to be registered as an LLC. In this case, the amount of the obligatory state duty is 4 thousand rubles (for individual entrepreneurs - 800 rubles). The sale of alcoholic beverages requires a mandatory license. To get it, an entrepreneur needs to pay a fee of 65 thousand rubles.

Important: registration of a license is carried out quickly enough. After receiving it, you can start selling alcoholic beverages. It is issued for a period of one year, after which the entrepreneur needs to pay the fee again and receive a new document. It is imperative to avoid mistakes when submitting documents.

Also, the entrepreneur will have to obtain a number of permits from the regulatory authorities. Even at the planning stage of the future bar, you should take care of the placement of equipment and organize its activities in accordance with SanPiN No. 2.3.6. 1079-01, otherwise SES will not approve the start of the enterprise (this also applies to businessmen who, for example, want to open a bakery from scratch). It is imperative to obtain permission from the fire supervision. To do this, it is necessary to comply with the requirements of engineering networks, install a fire alarm and provide an emergency exit.

Selection of premises

To open a bar, it is necessary to correctly select a room for these purposes, and the number of visitors depends on its dimensions. For example, in an institution with a total area of ​​150 sq. m can comfortably accommodate 50-60 clients. It is also worth highlighting 8-10 sq. m for the installation and organization of the bar counter.

The bar should be located in areas with high traffic, which will ensure a good flow of customers. Thematic formats can even be located in a residential area, but care should be taken to conduct an appropriate advertising campaign. Over time, the effect of word of mouth will work, and clients will find the place themselves.

To ensure the smooth operation of the bar, you need to check the serviceability of engineering systems. These include:

• electricity grid;
• ventilation system;
• water pipes;
• sewerage;
• gas pipeline.

Since connecting bar and music equipment will require a powerful electrical network, you need to obtain the appropriate permission from the energy supplying organization. To replace the wiring, you need to invest about 50 thousand rubles.

If a businessman wants to make a stylish interior, you should use the services of professional designers. This approach will allow creating a unique concept of the establishment and comfortable conditions for clients' recreation (their services can also be used by entrepreneurs who want to open a barbershop from scratch).

As for the size of investments for the decoration of premises and repairs, a businessman needs to spend about 300 thousand rubles one-time. The rent of a bar with an area of ​​150 sq. m will cost an average of 75 thousand rubles.

Equipment purchase

It is impossible to write a business plan if the expense does not include the cost of buying equipment for the bar. Moreover, it should be borne in mind that you need to equip the guest room, bar counter and kitchen. To do this, you will need to purchase:

• cash register - 7 thousand rubles;
• bar counter - 50 thousand rubles;
• furniture (tables, chairs, soft corners) - 200 thousand rubles;
• shop windows - 15 thousand rubles;
• racks - 20 thousand rubles;
• TVs - 60 thousand rubles;
• refrigerator - 20 thousand rubles;
• bar accessories - 30 thousand rubles;
• a coffee machine - 30 thousand rubles;
• dishes - 50 thousand rubles.

You also need to equip the kitchen, for which you need to buy an oven, ovens, microwave ovens, refrigerators, mixers, dishes and cutlery, the cost of which ranges from 240 thousand rubles. In total, 722 thousand rubles should be spent on the purchase of equipment for the bar.

Attracting staff

The success of the bar largely depends on the professionalism of the employees. An entrepreneur must understand that it is easier to hire inexperienced bartenders and waiters and then train them than to hire professionals. In addition, it is easier for newcomers to follow in the process of work and control so that they do not deceive customers and do not enter into conflicts with them.

As for bartenders, such employees must have basic rules for communicating with customers, merchandising skills (for displaying alcoholic beverages), the ability to make cocktails and correctly place an order. It doesn't hurt to invite a professional to the bar who can give master classes for inexperienced employees and teach them the basics of freestyle. Over time, bartenders will be able to run shows, which will certainly increase the number of regular visitors.

When drawing up a business plan, the number of employees should be considered, as well as labor costs. They will be (2 shifts):

• administrator (2 persons) - 50 thousand rubles;
• cook (2 people) - 40 thousand rubles;
• waiter (4 people) - 60 thousand rubles;
• bartender (2 people) - 50 thousand rubles;
• dishwasher (2 persons) - 30 thousand rubles;
• cleaning lady - 15 thousand rubles.

Total - the total cost of personnel salaries is equal to 245 thousand rubles. The average salary of an accountant is 25-30 thousand rubles per month. But at the initial stages of work, the entrepreneur himself can cope with his duties.

Advertising campaign

One of the most important issues that businessmen face is advertising and promotion of a bar, because the attendance of the establishment and the amount of profit depend on their effectiveness. The first thing to consider is the sign and exterior of the bar. The number of clients depends on how attractive they are. It would not hurt to use advertising channels such as:

• the television;
• printed editions;
• distribution of leaflets and flyers in public places;
• advertising in transport;
• Internet.

It is advisable to develop a website for your bar and place on it prices for products, kitchen novelties, a list of entertainment programs and promotions. It is also necessary to create communities in social networks and promote the institution. Entrepreneurs need to order loyalty cards with certain discounts and bonuses. Visitors will certainly appreciate this kind of attention. It will not hurt to take part in all kinds of city promotions, fairs and other celebrations, which will attract a considerable number of new customers. Typically, the cost of an advertising campaign is about 30 rubles per month.

Bar business plan

What do you need to know in order to correctly draw up a business plan for a bar? When calculating it, one-time investments (initial investments) and fixed (monthly) costs are taken into account. As practice shows, renting premises for drinking establishments is the most optimal option for entrepreneurs. In addition, this approach to organizing the activities of the bar allows you to significantly reduce the amount of initial investment.

You can also use your own premises for the activities of a drinking establishment or take a loan from a bank (if necessary, it will not be difficult to find a formula for calculating a loan and find out the costs). It should be remembered that in the case of an unsuccessfully chosen location, the bar will not be profitable, so it is better to limit yourself to a rental space. Initial costs will be:

• organization of the statutory fund - 10 thousand rubles;
• registration of an enterprise - 4 thousand rubles;
• purchase of a license - 65 thousand rubles;
• obtaining a BTI plan - 1 thousand rubles;
• trade patent - 3 thousand rubles;
• permission of the sanitary and epidemiological station and fire inspection - 1.5 thousand rubles;
• design, renovation of the premises - 300 thousand rubles;
• purchase of equipment - 722 thousand rubles;
• launch of an advertising campaign - 30 thousand rubles.

Total - the amount of initial investment is 1.215 million rubles. Now let's calculate the amount of required monthly costs. These include:

• rental of premises - 75 thousand rubles;
• utilities - 30 thousand rubles;
• salary of employees - 245 thousand rubles;
• tax deductions - 45 thousand rubles;
• purchase of food and alcohol - 150 thousand rubles.

Monthly costs are 545 thousand rubles. Please note that we did not include in the calculation the amounts that could be stolen by unscrupulous employees, as well as the costs associated with damage to products and property, since it is impossible to predict them. It is important to understand that the amount of profit directly depends on the number of visitors to the bar and the size of the average check. To find out the approximate number of customers who will come to the bar, you need to monitor competing establishments.

The average bill in bars in small towns is 700 rubles during the day and 1.2 thousand rubles at night. These figures for the capital of Russia are 1.3 and 1.7 thousand rubles, respectively. Suppose that 40 customers will visit the bar per day, and the average check will be 800 rubles. Then 40 * 30 * 800 = 960 thousand rubles per month. From this amount, you need to subtract the monthly mandatory costs of 545 thousand rubles, we get 415 thousand rubles of net profit. With such an income, it will be possible to return the investment in less than 6 months from the start of work.