Sasha Spielbergbalkovskaya Alexandra Alexandrovna. Sasha Spielberg Alexander Balkovsky successfully produces his own daughter and other top bloggers, whom he treats like children
Last year, YouTube in Russia overtook the main TV channels - its monthly audience coverage (users who visit the site or turn on the TV channel at least once a month) amounted to 82.7%, while "First" and "Russia 1" received 81, 5% and 79.4% of viewers (according to TNS data for June 2016 among an audience of 12-44 years old in large cities of Russia). Popular Russian-language video bloggers have billions of views, but each of them earns no more than a few tens of millions of rubles a year. The video blog advertising market is still in its infancy, with about ten agencies specializing in YouTube stars in the industry. One of them is Z Agency, created by director Timur Bekmambetov ("Bazelevs") and Alexander Balkovsky, father of YouTube star Sasha Spielberg.
The Secret met with Alexander Balkovsky to find out how he became the manager of popular vloggers, what are the specifics of the Russian video blog market, and how much vloggers earn offline.
“There was no financial investment, this is a myth”
- Your daughter is one of the most popular Russian-language video bloggers, she has almost 5 million subscribers. I saw that they call her competitor Katya Clap ( 5.5 million subscribers). Competition in vlogging sounds like an absurd notion. Does she exist at all?
There is no classic competition on YouTube like there is on television. There is a first channel and a second channel, they make approximately the same transmission. Whoever did it better gets more advertising. And here the children are subscribed to dozens and hundreds of channels. If you are a nice person and make good content, then you will be watched with the same pleasure as an established star.
You can’t build anything long-term on hype, because a blogger is, first of all, a content producer. When something starts with a scandal, then where is the content, except for the scandal itself?
It is possible that Shurygin or someone like that will be taken under the wing of a company with strong production and her role will simply be to read the text.
This is not a TV for you, people do not believe in strong production on YouTube. They are interested in the person.
“I fought for bloggers to be treated like real stars”
It seemed that before Z Agency, you hid your identity. There were even some investigations on the topic of who is behind Sasha Spielberg. And now you are modestly presented everywhere as a venture investor and advertiser, without details.
From 1996 to 2015, there was not a single mention of me on the Internet. Draw your own conclusions.
I'm interested to know why this happened.
I didn't want to be mentioned, so to speak. And now I am a pensioner, so slowly but surely I am turning into a public person.
- Can you still tell us what you did before?
In the 1990s I worked in advertising - I am one of the founders of the advertising industry in this country. I was a co-owner of one of the first private printing houses, I was engaged in outdoor advertising, there was a lot of things. Then I was engaged in development and IT projects as a private investor. I have never worked for anyone but myself.
(In the media, Alexander Balkovsky appears as the founder of the full-cycle advertising agency LBL Media, now LBL Communication Group. The company was also engaged in the printing business. According to SPARK, in 2003 Balkovsky ceased to be the owner of the company, his share was transferred to co-founder Tatyana Lifantieva, and in 2006 Mark Media became the owner in 1998. Also, Balkovsky was a co-owner of Utah Invest from 2003 to 2005. - Note "Secret").
- Can you give an example of what you invested in?
To be honest, I wouldn't want to. I was engaged in specific projects, this is not Facebook or YouTube, but all sorts of cunning garbage that is little known to the consumer. I am still working on some projects. But I do not want to advertise them, and few people know them. I got out of the advertising business and development successfully, but I'm not a billionaire. When you cross a certain line, then you have a lot of haters, but I don’t need it.
- How did Timur Bekmambetov appear in your life?
Timur Bekmambetov appeared in the same way as he always appears when new trends emerge. Everything worked out very quickly. One fine day two years ago, his employees contacted Sasha and offered to cooperate. We got acquainted with Bazelevs, got to know Timur personally, and a few months later we decided to create a structure that would deal with video bloggers. Timur tells everyone that video bloggers are just like him, filmmakers, because they create their own visuals and content. At the beginning of 2016, all this took shape.
It seems that even before Z Agency, you began to manage other video bloggers, and not just Sasha Spielberg. How did you get to know them?
Sasha introduced me - the first were Yulia Pushman, Karina Gasparyants, Lena Sheidlina. They also needed a manager. My task was to ensure that their work was paid fairly. And many of them tried to deceive, offend, cash in on them.
- Now on your site the minimum price for advertising on YouTube is from 150,000 rubles. Was it much less then?
Ten times. Four years ago, the market was just in its infancy, there were few qualified defendants - as now. What is the main job of a digital agency? A 20-year-old girl from the second year of the institute is sitting there, and they say to her: “There is a budget of 10 million rubles, please scatter it in Yandex.Direct.” She does all this with her fingers in an Excel spreadsheet. And YouTube and social networks are a special project. How to evaluate it: in a ruble or 100 rubles is an incomprehensible question for large structures. And they are trying to subdue everyone.
I fought for bloggers to be treated like real stars. I did it: all our bloggers have riders, conditions that cannot be bypassed, and price lists. _(Requirements for project customers from the agency website: “When working on the road, bloggers live in 4-5 star hotels or in the best hotel in the city, fly with Aeroflot or partner airlines of Agency Z, do not travel in reserved seats and combined compartments , eat at the expense of the inviting party in decent establishments, do not drive cars of the Lada Sedan eggplant brand. ”- Approx.“ Secret ”).
- Before Z Agency, you had a legal entity "Bloggers United" with the author of the Internet show "+100500", co-founder of Caramba TV Maxim Golopolosov and founder of The Viewmakers Studio video studio, former top manager of Caramba TV Nikita Zeltser. Is this another advertising agency?
No, no, we were trying to make a YouTuber's Videofan festival following the example of the world's largest conference VidCon. But this did not quite work out, because in Russia there is not such an extensive community and the structure of the audience for such events in the West is completely different. We did a couple of festivals, but we froze this project because it is not very interesting financially.
"Offline is a side activity"
- Now there are almost 30 bloggers on the site. Did they gradually come?
No, everyone who is, from the very beginning. But this is not so little. We work periodically with every second network star. We offer them only management and take a commission of 5–25% from their advertising earnings for this. On average 15%.
Everything is classical: there is a cosmetics industry, there is a fashion industry, there is an electronic games industry. Sasha had an unexpected collaboration with Dolce & Gabanna, they themselves offered to work with her. They explained this very dryly: “We believe that in the Russian-speaking world, your social media profiles suit our brand the most.”
Someone comes already with an idea, and those who are more literate and longer in the blogosphere market ask to create a creative one. Usually, as a result, one-time things or urgent campaigns are obtained - two, maximum three separate videos or brand mentions. And long-term - this is an exception. The market is not yet ready to make the blogger the face of the business.
Why do we need these brands at all, which they sympathize with? Bloggers need money. For example, Sasha Spielberg sympathizes with the Mac brand, and I don't sympathize with them at all, because they don't have budgets. When they have a budget, I will sympathize with them.
Nothing like this. Sasha has her own collection of clothes together with the Marmalato brand. She also performs at corporate parties, sings songs. In the structure of its income this year, half of the money will come from offline activities.
- How does this happen?
Bloggers themselves have some offline inclinations: someone sings, someone invents clothes, someone is a presenter. And so they say: "It would be cool to try yourself in this." We start looking for some options.
There are two lines of behavior for video bloggers around the world: some focus on YouTube exclusively, like PewDiePie is the main YouTuber in the world, he has 50 million subscribers. Here it is focused only on YouTube projects. And there are people for whom YouTube is a launching pad for going offline.
No, this is only Sasha in all Russian YouTube so far. The rest receive no more than 5–10% of offline. Typically, more than 80% of revenue is product placement, and the rest is royalties from YouTube. Well, this is with commercially successful people, someone has deductions and they give 100%.
Offline is a side activity. A blogger is a media that belongs to him. Who will go to work in the program, if he has his own media? In parallel - yes, but to dive and throw your main platform - of course not.
The beauty here is this: it is a unique opportunity to vary your own activities and gain a new audience without losing the old one. Here's something that didn't work out for you offline, you just - and back to your favorite subscribers back in the shell.
You yourself tried to make money offline - "Bazelevs" filmed the film "Hack Bloggers". Everywhere he was called a failure - he earned only 7 million rubles, the lowest rating on Kinopoisk. What actually happened to him?
It was a great attempt to make YouTube viewers moviegoers, but it didn't quite work out. As for the rental - there was practically none, it went on for several days in several dozen halls. There was a sold-out at the premiere in Moscow and St. Petersburg. This movie is not the end of the story. "Bazelevs" has not yet made a final decision on what to do next with him, and I am not authorized to speak on behalf of the film company. As for the ratings on Kinopoisk, this film is for children, and children are not registered on the resource, they do not vote there. Adults have not seen this film.
And when bloggers start to participate in programs on TV, is this the same attempt to transfer YouTube viewers to TV?
Yes, and in general to exchange audiences. But I think that you need to work on your audience, and not win someone else's. I do not believe in such an exchange, it is difficult to get TV viewers somewhere. No one succeeded with the exception of Kolya Sobolev (the blogger participated in the “Let them talk” program with Diana Shurygina and posted videos about her on his channel. - Approx. "Secret"). But this is an uncharacteristic example: if I have a small YouTube channel and five programs from Malakhov on the topic of rape of minors, I think I will also gain a large audience.
"The advertiser wants adult projects"
In addition to young video bloggers, you have adult stars on your site - Maxim Vitorgan, Irina Gorbacheva, even Alexander Kerzhakov. Why did they appear?
These persons are on our website in the "Partners" column. We sometimes work together. YouTube has a wide audience, and the advertiser wants adult projects. Requests for an audience of more than 20–30 years now prevail, there are simply no qualified advertising media that are designed for an adult paying audience. But they'll be here soon Khach's diary"- this is the first swallow. Do you know?
- Not.
What a shame! Look, you'll like it.
- And what's in there?
A lot of strange video blogs for an unprepared viewer. But the audience loves it.
- Is the absence of an adult audience specific to the Russian market of video bloggers?
Of course, including. Now people over 35 periodically have problems with relationships with networks. But the main thing is that the content is suitable, and then everything will change. Here are those who will soon become grandparents - this is a powerful audience.
All in all, this is a great market. We are in third place after China and America in terms of time spent on the Internet. To do, in general, is not good for long winter evenings, so all this will only grow. Moreover, social networks are free entertainment.
- What to show to such an audience?
Yes all. They are inquisitive, educated - life hacks, all sorts of stories like "In the animal world", "Club of travelers".
And what about the content for the little ones - a video where kids open gifts, play? Is this a new trend and a new opportunity to make money?
No, YouTube started with this. But this business has a short period - until the child grows up. The pattern of content consumption for children under seven is completely different. They watch the same thing endlessly and consume less content. And they will not follow the heroes of these commercials, because the audience until the age of seven does not personify their heroes, that is, they do not understand - this is Mr. Max or Miss Katie (brother
- In general, how many bloggers are on the market?
There are hundreds of people who earn 300,000 - 500,000 rubles a month. The entire market is two billion a year. More than a thousand YouTubers will be typed only with those for whom 5000 rubles is already a budget.
- A school of video bloggers “Let's Lyme” appeared recently, maybe this number will grow.
This is just an attempt to make money, I do not believe in such schools.
That is, this is not a story, as with startups, when everyone wanted to become entrepreneurs, they came to Business Youth and brought a lot of money there?
Yeah, there's just not that much money. Parents believe that a video blogger is evil. They do not use social networks or are forever stuck on Facebook and Odnoklassniki. I love Facebook, but it's like tomatoes: I love to eat, but not so much.
- What do you like?
YouTube is #1 because it's the hardest. Then Instagram, and then everything else went. VK - in third or fourth place.
Recently, new services appeared that were supposed to kill YouTube - Periscope or Snapchat. Why did they fail to make a revolution?
These are local things, cute, but local. It was easy to compete with Ford at the beginning of the 20th century, and no longer possible after the First World War. No one will keep up with YouTube yet, they will either buy them all or adapt them for themselves.
- If you dream up, can you imagine some kind of communication channel that will block YouTube?
Just YouTube itself. Because it is still developing very well. Do you know Vimeo? See why YouTube is YouTube and Vimeo is Vimeo? Nobody needs your feelings and your art, they need you to be able to do what a large audience likes. I am speaking from a manager's point of view. I myself am very fond of art, I have a lot of things hanging on the walls at home.
- And video blogging is not an art?
As my beloved Timur Bekmambetov says, video bloggers are the same directors. It's just mass market.
Photos: Egor Slizyak / The Secret of the Firm
If this name does not mean anything to someone - probably, this someone is simply very far from the Internet business.
But if this someone has children - perhaps he or she has heard of Sasha Spielberg - the famous video blogger who has almost five million (!!!) subscribers and more than 0.7 billion views on YouTube.
So, Alexander Balkovsky is Sasha's father. Businessman, makes money on the promotion of Internet stars (it can be seen from his daughter that he is very successful), co-founder of the Z-Agency agency.
Let me start, perhaps, a fascinating story about a person who was very remarkable and shady for a long time.
Dad Sasha Spielberg, video blogger (and, concurrently, a youth deputy at a recent meeting of the State Duma), as well as a singer who has a multimillion-dollar audience and income in the same figure, Alexander Balkovsky, along with dir. Timur Bekmambetov (Bazelevs film company) created the Z Agency or the Z-Agency studio, which deals with the promotion and monetization of Internet stars on social networks and on the YouTube site, he has been successfully producing his own daughter since the age of 14. Now it becomes clear, all of the above about the daughter's entertainment business.)
Sasha with Neverov with the State Duma. Sergei Ivanovich Neverov, Vice Speaker of the State Duma and Secretary of the General Council of the United Russia. Is it real in insanity?
Neverov's letter to Sasha Spielberg
Speech by 19-year-old Sasha Spielberg in the State Duma.
Hello, my name is Sasha Spielberg, I am a video blogger and my audience exceeds 10 million people. I'm not strong in the politics of party names, but I'm good at communicating with a large audience. The fact that I am here is a sign that the state recognizes the importance of the video blogosphere and the importance of opinion leaders. This is the main thing.
Why are vloggers so popular? They are present in the lives of their viewers every day, they teach and recommend something. There are no barriers or editors between us and the audience.
I am a conductor between the state and the community to which I belong.
Each of my videos is a mini-election. I've been transparent since I was 13. Be transparent! Make a video and post it on social media. Then the state after a while will turn from an abstract concept into concrete people.
What did my audience want to know when they found out that I was going to the State Duma? About the childhood of President Putin, his problems and conflicts. And that the state plans to use us as agents of the Kremlin.
With the initiative, deputies-entertainers. Keep it up, Sergey Ivanovich Neverov (after all, it was you personally, the vice speaker of the State Duma and secretary of the General Council of the United Russia, who invited the unglamourous ssykuha - "beauty blogger", "teenage idol" and "star of Moscow secular parties" to the Russian parliament).
Whose advice will our Duma members respectfully listen to next time? How much is left to wait before the invitation of Diana Shurygina?
Sasha Spielberg (Alexandra Alexandrovna Balkovskaya). 19 years. Video blogger, gamer, "singer", "actress". Daughter of venture investor Alexander Balkovsky, co-owner of the Z-Agency studio (a division of the film company T. Bekmambetov "Bazelevs", engaged in advertising, promotion of beauty bloggers in social networks and YouTube video hosting).
I went to first grade in Cyprus, later lived and studied in Italy, Switzerland, and the USA. “I don’t consider myself completely Russian, I don’t consider myself a member of any one group, I am a man of the world”; "Studying abroad gave me a European mentality and so much creativity."
Returning to Russia, she quickly became a YouTube star (it would seem, what does dad have to do with it?). In his videos, he talks about cosmetics, cooks meals, takes a bath of chips, plays Sims and does a lot of other useful things. Monthly earns on this, according to her father, "from a million rubles." Shines at "social" events. Now he is going into politics ... - writes in LiveJournal
Alexandra Balkovskaya was born on November 27, 1997 in Moscow. The girl's father, Alexander Balkovsky, was a venture investor and co-owner of the Z-Agency studio. The first years Sasha lived in Russia, but at the age of seven, doctors diagnosed her with asthma. To cure their daughter, the parents decided to move to a country with a warmer climate, so the family moved to Cyprus, where the girl felt much better.
Balkovskaya started playing tennis, horseback riding, swimming, figure skating and even played golf. In the fifth grade, she first performed on stage as part of a school girl group and realized that she wanted to devote her future to music. Sasha began to develop her vocals, and this passion did not disappear even after the family returned to Russia.
In May 2010, at the age of thirteen, the girl created her own channel on the YouTube platform and took the pseudonym "Sasha Spielberg". The author addressed the first videos to an English-speaking audience, but upon returning home, she began to make videos in Russian. In the beginning, her channel had a lot of music content.
In her own words, Spielberg, when the number of subscribers to her channel exceeded one hundred thousand, she began to receive promotional offers: she received 100,000 rubles for her first review of cosmetics. In a fairly short time, her project became in demand. Having gained a million subscribers, she received the Golden Button award from YouTube. Her Spielberg Vlog program for some time even appeared on television, on the RU TV channel.
In 2016, she starred in a commercial for Unilever's Cornetto ice cream, where she sang along with DJ Leonid Rudenko. In the same year, together with other guest stars, she starred in the video of the Degrees group for the song Degree 100, and also starred in Timur Bekmambetov's film Hack Bloggers. A year later, he appeared in the comedy "Yolki 5" as a cameo.
In April 2017, the Minister of Culture of the Russian Federation Vladimir Medinsky starred in Spielberg's blog, during the conversation actively advertising the projects of the ministry: the films "Big" and "Time of the First", the sites "Culture. RF" and "History. RF".
On May 22, 2017, Sasha Spielberg took part in parliamentary hearings on youth policy. Received an invitation from Deputy Chairman of the State Duma and Secretary of the General Council of the United Russia party Sergei Neverov. Spielberg spoke about the activities of bloggers, saying that she was “not a supporter of rallies, and also spoke negatively about Ruslan Sokolovsky. She also called on the deputies to work more actively on the Internet.
In the same year, 2017, together with other popular bloggers: Yulia Pushman, Yan Gordienko and Karina Kasparyants, she appeared on the cover of the January issue of Elle Girl.
In early 2019, Spielberg made the decision to start an independent life and moved to the United States of America, where she is more comfortable developing her creative projects.
Alexandra November 25, 2019 stepped onto the red carpet of the prestigious American Music Awards. The girl recently moved to the United States, but she already feels quite confident on the red carpet of award ceremonies. At the American Music Awards, the girl joined the mega-star Taylor Swift, Billy Eilish, Halsey, Selena Gomez and other celebrities.
Sasha Spielberg is a popular Russian video blogger and singer, whose voice is well known to fans of the Russian fantasy film He is a Dragon. Sasha turned out to be the first young girl in Russia, who has not yet reached the age of majority, who became the officially confirmed owner of the channel on the portal YouTube.
Sasha Spielberg, whose real name is Alexandra Balkovskaya, was born in Moscow in 1997. It should be noted that the blogger herself does not disseminate information about her real name and does not confirm it. The first years the girl lived in Russia, but at the age of 7, doctors diagnosed her with asthma. To cure their daughter, the parents decided to move to a country with a warmer climate, so the family moved to Cyprus.
Alexandra felt much better there. She became very active, taking up tennis, horseback riding, swimming, figure skating and even playing golf. And in the 5th grade, the girl first performed on stage as part of a school amateur girl group and realized that she wanted to devote her future to music. She began to develop her vocals, and this passion did not disappear even after the family returned to Russia.
But in Moscow, Spielberg faced another problem - longing for her Cypriot friends. She spent a lot of time at the computer, talking with them, and it was during that period that she began to upload her first videos on YouTube. These were musical cover versions of famous hits. Seeing that their daughter is more and more immersed in virtual reality, her parents sent Alexandra to an American boarding school. But even there, the girl continued to sing, record herself and put the result on public display.
Blogger
Sasha Spielberg addressed the first videos to an English-speaking audience, but upon returning home from the boarding school, she began to make videos in Russian. In 2010, the girl created her first YouTube channel, which contained music content.
Two years later, she needed another channel, which became her personal blog in the video diary format. There you can see the impressions of Sasha Spielberg about her travels, cosmetics, clothes, fashion and so on. The blogger also advertises products of famous brands, including the famous Procter & Gamble.
In a fairly short time, Spielberg's projects became in demand. She even received the Golden Button award from YouTube organizers. To date, the number of subscribers to Sasha's video blog far exceeds three million, and her Spielberg Vlog program even appeared on television for some time, on the RU TV channel.
In 2016, according to Sasha's father, the video blogger's earnings exceeded one million rubles a month.
Music and films
Sasha Spielberg fell in love with singing at a very tender age. At first she tried to cover the famous hits of other artists, and later began to record her own hits. From the first attempts at writing, the spectacular “Gatsby's Girl” stood out, inspired by reading the novel “The Great Gatsby” and the last film adaptation of this book, where he shone.
Songs such as “Your Shadow”, the duet composition “I Promise”, which she performed together with the singer, brought her great success, but especially the ballad “To Love is Scary”, which became the soundtrack to the fantasy film “He is a Dragon” in 2015.
In 2016, Sasha Spielberg presented three new songs at once: the energetic dance hit "Melt the Ice", performed together with, the solo song "Miss Hippie" and the song "I'll Always Be With You", recorded in collaboration with the Frendy team.
Also, together with DJ Leonid Rudenko, Sasha Spielberg starred in a promotional video for Cornetto ice cream from Unilever.
Sasha Spielberg appears in projects and other musicians. So, for example, the video blogger, along with other guest stars, appeared in the video for the song "Degree 100" by the group "Degrees".
In 2016, the girl discovered another facet of her own creativity. Sasha Spielberg launched her clothing collection with the Marmalato brand.
Also, 2016 brought Sasha Spielberg a new turn in his creative biography. The girl got a chance to try her hand as an actress. This year, Sasha Spielberg appeared as a cameo in the popular New Year's comedy "Yolki 5".
The video blogger also played a major role in the film Hack Bloggers. The main roles, in addition to Sasha, were played by, and. All YouTube stars played themselves in the film.
The film received strongly negative reviews and low ratings on movie site ratings. Critics noted the weak and banal plot, but they were much more interested in low-quality animation. A popular blogger (BadComedian) in an interview with Dozhd said that such animation is done for a couple of thousand rubles, and not for 35 million.
The Minister of Culture of the Russian Federation even instructed to check the feasibility of financing the film.
Personal life
When Sasha Spielberg went to study abroad in a boarding school in high school, she disliked this educational institution. The only bright spot in that period was the girl's first love. True, after Alexandra returned to Russia, she and her boyfriend broke up.
Today, Sasha does not talk about romantic relationships, although fans regularly attribute romances with colleagues to Sasha. A popular rumor concerned Sasha Spielberg and Mariana Ro's ex-boyfriend Ivan Rudsky, better known as Ivangay. Later it turned out that this relationship is fan fiction. Then there were rumors about Sasha's relationship with a blogger, but they also did not receive confirmation.
In 2017, the girl joked about the fans and filmed how she opens her shirt and dances naked. That's just the figure of the girl was hidden by blurry squares.
Sasha Spielberg now
In addition to arranging a career as a singer and video blogger, Alexandra tried herself as a fashion model and even appeared on the cover of the Russian version of Elle Girl magazine. In 2017, together with, and Karina Kasparyants, she appeared on the cover of the January issue of Elle Girl.
In 2017, Sasha Spielberg began to take an interest in politics and social issues. In March 2017, Sasha participated in a meeting with bloggers on the promotion of education and culture among young people, and in April of the same year she filmed a blog with the Minister of Culture of the Russian Federation Vladimir Medinsky. In the video, the minister advertised the films "Big" and the sites "Culture. RF" and "History. RF".
On May 22, 2017, Deputy Chairman of the State Duma and Secretary of the General Council of United Russia invited Sasha Spielberg to participate in parliamentary hearings on youth policy. Sasha said that she was not a supporter of the rallies, spoke negatively about and called on the deputies to work on the Internet. The performance of the girl in the State Duma received a mixed assessment of journalists, politicians and other video bloggers.
Also in May, Andrey Svintsov, deputy and representative of the LDPR party of the State Duma, Sasha Spielberg will become his assistant. After Sasha's speech at the parliamentary hearings, the deputy decided that the blogger was smarter and more erudite than a number of deputies and was suitable for this position. But, according to Sasha's father, the girl does not plan a political career.
In October 2017, the video blogger became a guest of the Let Them Talk show. The release of the TV program told about the stars of the Internet site " Instagram". During the program, he asked Sasha to comment on the scandalous video where the blogger incorrectly answers the questions of the school curriculum. In response, she did not return even for a forgotten cell phone. TV viewers called Spielberg too vulnerable.
Later, Sasha told the press that she had left the studio in protest against the violation of the script of the show agreed with the TV presenter.
Projects
- 2013 - "Love"
- 2013 - "Gatsby's Girl"
- 2014 - "Orange City Skies"
- 2015 - "Your shadow"
- 2015 - “I promise” (feat. Alexander Panayotov)
- 2015 - "To love is scary" (soundtrack to the film "He is a dragon")
- 2016 - Melt the Ice (feat. Leonid Rudenko)
- 2016 - "Miss Hippie"
- 2016 - “I will always be with you” (feat. Friends)
- 2016 - "Yolki 5"
- 2016 - "Hack Bloggers"
Childhood
The future YouTube star was born and spent her childhood in Moscow. The girl was actively involved in various sports, preferred swimming, horseback riding, figure skating, golf and tennis. However, Sasha was a fragile and sickly child, and at the age of 7, doctors diagnosed her with asthma. Alexandra needed a warm and dry climate, so her parents decided to move to Cyprus. After the change of residence, the girl quickly went on the mend. 
She went to first grade in Cyprus, but over the years of her studies, Sasha changed several schools. The girl liked to study, she had many friends and a lot of opportunities for development. In the early school years, Sasha showed musical abilities. In the 5th grade, she first appeared on the school stage as part of an amateur musical group.
Sasha Spielberg's first song
Soon the family returned to Moscow, but the girl greatly missed her many Cypriot friends. Sasha had a hard time getting used to the new environment and it was during this period that she became interested in virtual reality. To distract their daughter from the network and provide her with a quality education, her parents sent her to an American boarding school. Alexandra did not like the new educational institution, but this experience provided her with excellent knowledge of the English language.
Vlogger career
After returning from Cyprus to Moscow, Alexandra withdrew into herself, spent a lot of time at the computer and communicated via the Internet with Cypriot friends. Especially for them, she began to upload various videos prepared in English to the network. Suddenly, the videos of a 14-year-old girl were also interested in many other foreigners, and therefore the number of her subscribers was growing rapidly.The life of Sasha Spielberg, drawn by herself
After the girl began to regularly upload interesting videos in her native language, the number of subscribers broke all records. In 2010, Sasha got her own YouTube channel, where she posted mostly music content.
It should be noted that Sasha Spielberg is a pseudonym that the girl was forced to take by agreement with her parents. They gave her complete freedom online on the condition that no one would know her real name. Of course, the great secrecy gave rise to numerous rumors. According to one version, the real name of the blogger is Alexandra Balkovskaya, but there was no reliable confirmation of this information.
Two years later, Sasha decided to create a second channel, which turned into her personal blog. There, the girl shared her impressions about clothes, fashion, cosmetics, travel, etc. Moreover, the blog began to bring Spielberg considerable income, because she actively advertised the products of the most famous brands, such as Procter & Gamble.
This company had a bad reputation for testing cosmetic products on animals, so some Internet users were critical of Sasha's cooperation with this company, and the monetization of his video blog in principle. Especially often it was the blogger's colleagues who expressed dissatisfaction: Dima Vector, Dmitry Larin, Milena Chizhova, Igor Sinyak. But the girl was not worried about such remarks, especially since she knew the blogging “kitchen” very well. On this topic, Sasha once stated: “I will say without naming names that those who say they are not engaged in advertising are simply lying.”
Sasha Spielberg playing Sims 4
Sasha Spielberg's projects became more and more popular and in demand. This was appreciated even by the organizers of YouTube, who presented the blogger with the Golden Button award. This prize is awarded only to millionaire YouTubers, i.е. owners of channels with a million subscribers or more.
At the same time, Sasha did not forget about her old passion for singing. She sang many hits of other performers, and then began to work on her hits. Since 2013, the girl began performing in Moscow clubs. As Sasha Spielberg herself said, there was some luck here: “I was very lucky with the first concert. A fan of the late Amy Winehouse found a YouTube video of me singing her song and offered to do a concert. I rehearsed for a month and sang in a Moscow club at a private party. I was paid 60 thousand.
At the same concert, the girl went for a little trick. She performed one of her songs, passing it off as an early composition by Amy. The organizer of the concert appreciated the resourcefulness of the beginning singer and advised her to continue working on her own work.
In October 2013, the number of subscribers on Sasha's second channel reached 100,000. In honor of this event, Sasha posted a video in which she announced the release of her debut music album in the spring of 2014.
Among her first works, the most successful was the composition "Gatsby's Girl", written after reading the famous novel by F. Fitzgerald "The Great Gatsby" and the release of the film of the same name with Leonardo DiCaprio and Daisy Buchanan in the lead roles.
Of course, the success of a young girl aroused increased interest and invariably followed by criticism. So, many argued that Sasha received a huge number of subscribers thanks to the advertisements bought by her parents on Omsk television. The young blogger was harshly criticized by her “colleagues” Dmitry Kiselev and Anna Lilika, who released a series of videos called “You are not reviewers, you are shit.”
In 2014, at the Video People festival, there was a scandal between Sasha Spielberg and beauty blogger Milena Chizhova, in which even the mothers of both girls were involved. It was alleged that Milena constantly criticized Sasha for advertising Procter & Gamble. For this reason, at the end of the festival, Sasha's mother allegedly attacked Milena and began to choke her, demanding that she no longer insult her daughter. In turn, her mother came to the aid of Milena. It all ended in a fight. As a result, Milena's mother even went to court, but she was denied consideration of the case. However, many PR experts and video bloggers claimed that this was not a real conflict, but a well-thought-out PR campaign.
In 2015, Sasha prepared a special program that was shown on the RU TV channel. The 17-year-old blogger was entrusted to talk about the numerous new products that appear on the Internet. 24 three-minute episodes aired, but then the show closed. Sasha was also a guest on the talk shows “Let them talk” (Channel One) and “Main Stage” (“Russia 1”).
Sasha's musical career also developed actively. So, in 2015, the release of such compositions as “Your Shadow” and “I Promise”, performed in a duet with Alexander Panayotov, attracted special attention.
Sasha Spielberg and Alexander Panayotov - I promise
In addition, Sasha Spielberg's ballad "To love is scary" became the soundtrack to the film "He is a Dragon" (2015). Sasha Spielberg even managed to act as a fashion model. In 2015, it was her photo that became the decoration of the cover of one of the issues of Elle Girl magazine.
