Our interlocutor is Yulia Ibragimova, the owner of a chain of flower salons and a studio for the Julie holiday in Astrakhan. In just three years of existence, the Julie brand has become one of the leaders in the event industry market of the city. Today Julia is a successful head of her company, which holds events of the highest level. How did she achieve this?

 

Theses:

• Type of activity: event industry (business organization firm)
• Business location: Astrakhan
• Business start date: 2010
• Organizational and legal form of doing business: individual entrepreneur
• Number of employees: 8
• Sources of investment: own funds

Hello Julia! Tell our readers what you do?

Hello! I am also the owner of the “Julie” party organization company in Astrakhan.

How long ago did you open this firm?

We have been organizing events for three years already, but as a separate company and the direction of my work, I registered it a year ago.

What can you attribute to the success during the existence of the organization?

Our success is all the holidays and events that we did. There have been a lot of them over the years! I can call it a success that today our clients are the most influential and richest people in the city of Astrakhan. We were engaged in the design of the Olympic torch relay and other events significant for the city.

Why did you decide to work specifically in the field of organizing events?

What is the specificity of this business? What's the most important thing?

The first is a good, reliable partner base, that is, a list of those people whose services you will sell - photographers, presenters, DJs, pastry chefs, videographers, designers, and so on. This is the most difficult and most important thing. Then you conclude contracts with them and work. The vast majority of those who are my partners have become my friends. It is much easier to work with them, I am 100% confident in them.

In general, the most important thing in this business is to have sales skills. Competently delivered speech, oratorical skills and the ability to persuade, sociability, presentable appearance - everything is important here! If you are untidy, unpleasant in communication - you have nothing to do in this business! The customer should like you so that he entrusts his event to you.

Does it have seasonality? How do you go through the dead seasons?

There is practically no seasonality as such, since people are born, get married and celebrate something all year round! Of course, in summer and autumn, for example, there are slightly more weddings than in winter. But in winter there are New Year's corporate parties, in spring - anniversaries and business events, and so on. So we do not have dead seasons, there is always a lot of work!

Remember the first event, the first order. How did you feel?

The first event went perfectly and I still remember it in great detail. It was the wedding of the nephew of a very high-ranking official in Astrakhan. This official was a regular customer of my flower salon, and I was invited to discuss the decoration of the ceremony with flowers. During the conversation, I also offered my services throughout the organization of the celebration. Since the relationship with the client was trusting, he happily agreed.

As a result, we organized this wedding "from A to Z", except for the bride's dress, groom's suit and wedding rings, which they chose on their own.

What was the most memorable holiday for you?

I will not give the name of the customer, but I still remember the wedding that we organized for him. A lot of effort was invested in this event - with the whole team we worked around the clock for several days, but the result exceeded all expectations - both ours and the client's. Now the customer is our great friend, for all the holidays we receive expensive gifts from him and communicate well.

It was a gorgeous celebration at a recreation center outside the city. And one of the main indicators of success was that even the dad was satisfied, for whose reaction the young were afraid.

The wedding was done on a turnkey basis in the literal sense: we accommodated guests in the hotel, organized their transfer, performed an off-site registration, banquet and so on ... This wedding caused a lot of responses, it became one of the coolest in our city and is still remembered today since.

Does it ever happen that the client is dissatisfied with the result? How do you resolve disputes?

During all the time of work, I had only one misunderstanding with the client - it concerned the decoration of the hall. The customer, right before the arrival of the young in the banquet hall, decided to make her own adjustments to the design.

I am always loyal to customer comments. My position is as follows - I'd rather lose money, stay in the red, but the customer should be satisfied. If something does not suit the client, I suggest ways to solve the problem or suggest that he himself define some bonus or service as compensation. In our business, reputation is everything. I can safely say that we do not have a single dissatisfied client - we find a compromise with everyone.

Can all aspects of organizing an event be specified in the contract?

In general, the more clearly everything will be spelled out in the contract, the better. The list of services, the amount of the deposit and when, how and how much the client must pay is mandatory.

The deposit is another story. The agreement should contain exactly this word, since according to the law, you have the right to keep the deposit for yourself, if “pledge” is written, you will have to return the amount if the client suddenly changes his mind and wants to terminate the agreement.

How do you manage to withstand the competition? What is your advantage?

And we do not look at competitors. We have our own path, strategy and vision, and to be honest, I am not at all interested in what the competitors offer and how the competitors are developing. We have our own client, we are known in the city, and we do not look around and look only forward.

What is the most important thing in business?

You need to know what you want. For example, you asked me about conflicts with clients. Do you know why I didn't have them? Because before starting work, I sat down, thought over in detail and made a portrait of my ideal client. I described in detail what he should be - wealthy, pleasant to talk to, and so on. You know, it works - these are the people who come to me.

Set goals for yourself, write them down, think about them, take steps towards your dreams.

What do you think of the pros and cons of business for you personally?

The pros are that I'm doing what I love, I'm happy! Making a turnkey wedding, anniversary or any ceremony, and I see the result of my work - this feeling cannot be conveyed.

Of course, there are also disadvantages. I am busy and think about my business almost 24 hours a day, and since I am still a wife and mother, it is very difficult, almost impossible to combine the lifestyle of a businesswoman and a homemaker. I would like to warn those women who are going to start their own business about this.

In your opinion, is it hard to be a businessman in Russia? Is there any help from the state?

There is no help whatsoever. It's hard to be a businessman, mistakes are expensive and you need to rely only on yourself.

Note from the Moneymaker Factory: We somewhat disagree with this statement of the interview hero, aspiring entrepreneurs can receive (the size of which depends on the region of residence). To understand that receiving a subsidy for starting a business is quite realistic and within the power of everyone, we suggest that you familiarize yourself with how he received funds to organize his business.

What are your plans for the future?

To become a monopoly on the market of festive services in the city of Astrakhan.

What advice can you give to those looking to start a holiday services business?

Learn. If you have not read the literature, have not attended seminars or courses on the event industry, you will not succeed. You need to learn all the time! If you are a host, decorator, wedding planner - train to be the best, the market for holiday services is growing rapidly, and you risk being left behind.

Currently, I am planning a trip to Moscow to train the heads of agencies for organizing events. Of all the numerous trainers I listened to on this topic, I chose those close to me in spirit, and I constantly read their books, listen to seminars. I advise those who want to organize events as well.

Many people think about how to organize their business from scratch at different stages of their lives. Some are looking, others are trying to find a business idea in the production of food or materials, and still others prefer. They are all united by a common goal - this is the opportunity to work for themselves, do what they love and make a profit.

In today's article we will talk about another small business idea - opening a holiday agency. How to properly implement and bring your project to life? What should you focus on and how to open your own business in the service sector in a short time with minimal investment?

Organization of children's parties: where to start a business?

Tell me, which of you doesn't like the holidays? Rest in a homely atmosphere, a noisy party in honor of the hero of the day, a wedding or corporate party, all these celebrations are a reason to relax and unwind, forget about work and problems. We are all different from each other, some prefer beer, while others like kvass, some like noisy parties in a large company, while others like a cozy evening at home. But, despite the different types of recreation - the process of organizing a holiday, this is a rather troublesome business that today can be entrusted to a special agency.

The demand for the services of organizing and holding holidays is very high, so the competition in this field of activity is quite serious. But, despite this, there is always a place for creative people who are eager to work and develop. Therefore, if you want to start your own on organizing and conducting events, then this article will certainly help you.

The principle of work of the agency of holidays

Business plan of the agency for organizing events

The first thing to do is to draw up a detailed business plan with calculations, which will help you to follow the goal step by step by correctly distributing the available budget.

Competition is a significant factor that significantly affects profits. Therefore, be sure to research the demand for the service and the level of competition in your region. It is not difficult to do this, as a rule, you can find the information you need about the activities of agencies on the Internet. Evaluate your capabilities, niche filling, demand for the service, and only after that, make the final decision on organizing your business in the chosen direction.

Business registration

The collection and execution of all documents is a very troublesome and time-consuming and costly process. You can entrust this matter to an experienced lawyer or go through the registration procedure yourself.

As for the material and legal form of activity, it is best to register a Limited Liability Company (LLC). After all, the clients of your agency can be not only individuals, but also companies (legal entities) that will order, for example, the organization of a corporate party.

After registration, choose the appropriate taxation system. As for licenses and permits, they are not needed. The only thing that is necessary is to obtain permits from the SES and the fire service on the compliance of the premises with norms and standards.

What services do holiday agencies provide?

As a rule, the agencies for organizing the holidays are distributed by destination. After all, it is quite difficult to cover the entire niche, so it is easier to focus on providing services in a specific area.

Depending on the budget, competition, demand and personal preferences, choose the direction in which you want to develop. It is very important to make the right choice at this stage, because the profit and the payback period of the business will depend on this.

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Holiday agency services

Organization and holding of children's parties. Business in this area involves the provision of services for the organization of children's matinees, birthday parties, as well as larger events, such as preparation for. To open an agency for organizing children's parties, you will need to hire the appropriate staff: animators, clowns, presenter, etc.

Organization of parties and birthdays. The usual events are already pretty fed up, I want something non-standard, interesting and memorable. Therefore, many people turn to agencies that are engaged in holding fun events for help.

Wedding agency. A wedding is the most awaited, responsible and exciting moment in life, so you want everything to go perfectly. Therefore, almost every couple entrusts the wedding to an agency in order to save themselves from the surprises associated with the organization of this event.

Organization of corporate events. Even the smallest companies hold corporate events once or twice a year, which require a competent organization. Therefore, if you decide to work in this direction, then you will have orders all year round.

As a rule, agencies clearly define the list of services provided. The client can always use one or several services to choose from.

Premises rental and office arrangement

In order to have where to receive clients and store inventory, you will need to rent a room, which should be divided into separate zones. It is advisable to rent a place in the city center, so to speak, in full view of people.

Office for receiving clients. The reception room should be well renovated, furnished with expensive furniture, and photos from previous events should be posted. In general, it is necessary to create an inviting atmosphere so as not to frighten off the client, but to convince him to use the services of your agency.

For effective work, you will need to equip the place of employees with everything you need (computer, printer, scanner, telephone, table and chairs). Place a soft sofa and TV in the reception area for clients to brighten up their waiting time.

The second part of the premises should be turned into a warehouse, where inventory and equipment necessary for holding events will be stored.

Equipment

As for the equipment, it all depends on the specifics and the chosen direction. For example, if your agency specializes in weddings, then you will need to purchase decorations for the hall, musical equipment, attributes for an outdoor photo shoot, and much more. To hold children's parties, you need to have a lot of costumes in stock (clown, favorite cartoon characters), buy trampolines, inflatable slides and other entertainments for children.

Naturally, purchasing all the necessary equipment at once is a financially costly business. Therefore, at the initial stage, you can rent the necessary accessories for the holiday or conclude a cooperation agreement with the same animators, lessors of children's slides and trampolines.

Selection of qualified employees

The success of the agency for organizing and conducting events depends entirely on the well-coordinated work of the team. Therefore, it is necessary to form a qualified staff.

Depending on the chosen direction, decide on the number of employees. It is not necessary, initially, to hire a lot of people. Having a florist, photographer and artist in your arsenal is, of course, good, but how can you pay them if there are few orders? Therefore, beginners need to acquire useful contacts, find contacts of good photographers, musicians, presenters, conclude contracts with transport companies that transport people, etc. Over time, having developed and earned authority, you will be able to afford the luxury of a staff of qualified workers who will work for the good of the common cause.

To get started, hire an experienced event organizer and a few assistants, this will be enough to get you started and get your first clients.

How to attract customers with advertising?

• Office in the city center with a bright sign. Nothing attracts attention like an aesthetically designed sign that beckons from afar and involuntarily makes everyone passing by to turn around. Therefore, pay due attention to this point;
• A website that advertises the services of an agency for organizing events. This powerful way to attract customers cannot be neglected or overlooked. Modern people spend a lot of time on the Internet, so they are looking for all the necessary information on the Internet. Therefore, you cannot do without a well-promoted site. Hire an experienced specialist who will promote and promote your resource;
• Advertising in the media. It is advisable to place announcements on the provision of services for organizing events in popular publications (women's magazines, newspapers);
• Advertising in the city. Rent several billboards that will display the information and contacts of the holiday agency. Give preference to crowded places so that as many people as possible will notice the ad.

Financial expenses

Opening your own holiday agency is a rather expensive business option. But, despite this, there is a sense, because the payback of this way of earning is fast enough, and the profit is large.

Main costs:

Premises rental and repair. The rental price depends on the region, area, condition of the premises. As for the renovation, we have already discussed this issue.

Purchase of equipment. It is rather difficult to name the exact amount required to purchase inventory and equipment. As noted above, it is not necessary to purchase all the equipment at once, do it gradually. At first, you can conclude a lease agreement for jewelry, transport, attributes for the event and thereby save a lot.

Payment for staff work;

Is it worth counting on big profits?

Without an established customer base, you shouldn't expect quick income. Therefore, at first you will have to work for authority. Your task is to satisfy the needs of all, even the most demanding customers, and always treat customers with understanding.

Business in the field of organizing holidays is considered by many to be a seasonal form of earnings. But in our opinion, this is not entirely true. If weddings peak in summer and autumn, then birthdays are celebrated all year round, so you will certainly have clients. In winter, you can earn a lot by organizing corporate events.

The payback of the agency for organizing the holidays comes after about 2 years of hard work. It is hardly possible to count on a stable income in this field of activity, it all depends on the number of orders, or rather, on the competent work of your team and a skillfully constructed advertising campaign.

• Common misconceptions
• Organization costs
• Cost and return on investment
• Business registration

Children's birthday, for its organization, parents are ready to pay impressive sums, so this is a profitable business, in which, moreover, you do not need to invest a lot. But despite its apparent simplicity, it requires knowledge of certain nuances. How to make money on organizing children's parties and where to start this business? We have considered all the questions in detail below.

Common misconceptions

It is immediately necessary to abandon common misconceptions and stereotypes. The main one is that you need an office to organize holidays for children from scratch. It will be replaced by a website where photos and videos of the events will be posted.

Important! You should not steal such materials from other resources. This is quickly figured out by clients, as they often browse through many of these resources when choosing an animator. Accordingly, it is necessary for the children's party to attract the attention of customers. This requires a bright, emotional, non-standard idea of ​​holding a celebration or event.

Today it is quite difficult to surprise with anything, so you have to take care of programs for children in advance. Holidays with animals will be a good move for organizing a children's birthday; soap bubble shows are in demand. A win-win option is the costumes of the kids' favorite cartoon characters. At the same time, clowns have somewhat lost their relevance, and you should not focus on them. Business success here will bring a variety of proposals.

So why can you do without an office? Often, clients agree on everything over the phone, and holidays are organized with a visit to the house, to a park or to a cafe. Therefore, the office becomes a warehouse for props. A large closet or pantry at home is perfect for this. An office is needed if a company or organization has a staff. And here you can do without it - to work in the telephone mode.

The second common misconception is that organizing and holding a children's party is easy. In fact, this is a titanic work that requires imagination to write interesting scenarios and the ability to implement them. Business will not work if you do mediocre, boring productions. Word of mouth will quickly spread negative reviews, and even a powerful, aggressive, well-thought-out advertising campaign will not be able to fix the situation.

Organization of children's parties from scratch requires knowledge in the field of:

• psychology;
• acting skills;
• governorship or pedagogy;

The latter will be a good help for finding a common language with children. It is very important. Professional skills in applying makeup will not interfere. For a business to become a successful children's holiday, it is necessary to spend with a soul. It should be partly a hobby, not just a source of income.

Perhaps you will be interested in: Takeaway coffee as a business - where to start

Organization costs

Carrying out children's parties does not require significant financial investments. The main expenses are inventory and costumes, you can buy or sew them yourself. The second option will save you money. The material part will require about 200,000 rubles, with a trampoline 230,000 rubles to begin with.

It should be remembered that this business requires constant replenishment of the wardrobe and renewal of holiday programs. This is the only way to turn a children's party into a fairy tale, build up a clientele, bypass competitors and ensure a stable income. Here you need to be a professional and constantly research the market in search of new ideas and come up with them yourself.

In the process of work, it is necessary to set aside part of the profit for the purchase of new suits and equipment. This is a smart, forward-looking business investment.

For the organization of holidays to be efficient, it is advisable to have a utility vehicle or a passenger car. Used models cost from 500,000 rubles and more.

Cost and return on investment

Organization of a standard children's party - a standard animated costume program costs 2900 rubles. Thus, with a workload of 3 events per week, the costs will pay off in 6 months.

But a children's party will cost 15,000 rubles if the animator shows tricks and works with birds, for example, parrots. The program with a rabbit and a raccoon costs 6,500 rubles, and the price of a show with dry ice, which lasts 30 minutes, is 7,500 rubles. It turns out that when fully loaded, the business will bring impressive income, but how to make money quickly and a lot? You should attract customers.

1. Outdoor advertising: bigboards, citylights, banners, posters.
2. Distribution of leaflets with a discount for a children's party. It could be a costume performance.
3. Advertising on the Internet: thematic forums, social networks, third-party resources, city sites.
4. Announcements in newspapers and other media.

First, you need to attract the attention of potential customers, get them to buy the service, and then keep them with the help of high-quality organization of the event and stimulate advertising among friends and acquaintances. This will require painstaking work in terms of mastering new skills, tricks and creating programs. You will need to invest about 500,000 rubles in an advertising campaign. This is a weighted average, but you can spend less if the budget is limited.

Download more detailed holiday agency business plan with calculations you can contact our partners. Quality guaranteed!

Business registration

To work without worries, you need to register your business - to obtain the status of an individual entrepreneur. Where to start this process? You should immediately decide on the taxation system. The simplified system or the simplified system is best suited for organizing and holding children's parties, it is subdivided into 2 objects of taxation:

The registration itself is carried out according to the standard scheme. A package of documents is submitted to the tax authorities at the place of registration:

1. Application for registration of an individual entrepreneur - form No. Р21001. This is a 5 page document.
2. Copy of the passport.
3. The stub of the receipt, indicating the payment of the state duty. Its size is 800 rubles.

Registration of an individual entrepreneur is carried out within five working days in accordance with the law.

This is all that I wanted to tell you about how to start a business on organizing children's parties. As you can see, starting an event company is not too difficult, it is much more important to come up with an idea that will interest potential clients!

Articles

If a person loves the holidays, he should think about how to become a wedding organizer. The profession is quite difficult, but very interesting and profitable. For one event, you can get from 20 to 40 thousand rubles, and sometimes the salary is calculated as a percentage of the total cost of the holiday. As a result, this profession can be considered one of the most profitable and unpretentious. A person does not need to have a higher education diploma; desire and some personality traits will be enough. In this article, we will look at how to become a wedding organizer, where to start your business and how this profession differs from the rest.

Before becoming a wedding organizer from scratch in Russia, we suggest that you familiarize yourself with all the pitfalls of this profession. Such a vacancy is not suitable for everyone, because a specialist must be sociable, courageous, active, understand fashion trends and have organizational talent. If the reader has all of the above qualities, he should consider in more detail the aspects of this work.

The advantages include the following points:

1. Constant communication with people, the opportunity to find new influential acquaintances.
2. Activity captivates, it allows you to show creativity and creativity.
3. Excellent salary, which is many times higher than the salary of an employee in standard positions.
4. Great demand in any region. Regardless of the economic situation in the country, people often get married.
5. By the nature of his activity, the employee gets acquainted with many national traditions, learns interesting contests and gets communication.
6. He brings people great joy, gives them the best moments of life.

Among the flaws are noted:

1. The performer bears a serious responsibility, so he will no longer be able to retire in case of illness or other unforeseen circumstance.
2. Drunk high-ranking guests often bring serious problems, and the organizer's task is to correctly resolve conflict situations. Due to their professions, these people may carry firearms with them. It is necessary to check the moment in advance and ask all guests to hand over dangerous items to the guards.
3. You have to work 12 hours a day or more. During the execution of the order, there are practically no days off, any personal holidays and worries have to be postponed.
4. The activity is associated with constant movement around the city, regardless of weather conditions and the state of health of the performer.
5. In the cold season, people rarely hold weddings, so a specialist may temporarily be left without orders.
6. Not all partners and clients are friendly. The employee will need good restraint in order to resolve conflict situations and not enter into confrontation with problematic interlocutors.
7. High competition requires good self-promotion. At the start, you will need to seriously work on the promotion and constantly make sure that customers leave only positive reviews. People pay a lot of money and want the event to be held at the highest level. They will be very upset if difficulties arise during the celebration.

Knowing all these features, the reader will be able to prepare for a difficult job and decide if it is right for him. The responsibility is very high, so you should not make quick rash decisions. Think about how you had your own wedding and practice organizing the celebration of your relatives and friends. This will bring valuable experience and give a real understanding of the responsibilities of a representative of this profession.

How to become a wedding planner? What professional qualities do you need to have?

As mentioned above, special education is not required for this, however, it is highly desirable to have the following abilities:

• Organizational talent is necessary, because during work you will have to solve a lot of problems, deal with documents, estimates, draw up reports, pay attention to logistics and a huge number of other points. The employee is obliged to take into account all the nuances and gather the characters at the right time. It is necessary to constantly coordinate the activities of your assistants and partners, to ensure that guests and newlyweds do not need anything.
• Providence. It is necessary to anticipate force majeure circumstances and to think over all the options for the development of events in advance: from bad weather to problem guests. An employee must take care of blankets, umbrellas, and medicines in advance. If problems arise during the event, they all fall on the shoulders of the manager.
• Internal discipline and multitasking. It often happens that several wedding projects are being prepared at the same time. In this case, the employee has to switch from one event to another, while thinking about all the little things and difficulties. For clear coordination, you will have to have an inner core and constantly write down your actions.
• Attention to detail will create the perfect holiday. During the wedding, everything should be top notch. The coordinator will have to take into account every little thing: bridesmaids' outfits, wedding dress and costume, makeup, jewelry, decorations, music, etc. All these elements, if placed correctly, will create an unforgettable atmosphere, but in case of inept use they will drag the event to the bottom.
• Love for people will help you to endure their shortcomings and get real pleasure from your work. During the organizational process, the newlyweds repeatedly change their wishes and accuse the employee of unprofessionalism. A person should treat his clients well and understand their nervousness. Otherwise, he will not be able to work with them.
• Strong nerves have to withstand even the most stressful situations. A very large responsibility falls on the coordinator and in case of failure of one of the employees, he must quickly replace him. Hired entertainers are often late, and chefs do not always perform their duties professionally.

  Interview with the founder and general producer of the Knyazev group of companies: where the eventors study

  The organizer cannot get lost in a difficult situation, especially when the problem must be solved in a matter of minutes.

All of the above qualities can be developed, but it is better that the potential employee already possesses at least some of them.

Now we will tell you directly about how to become a wedding organizer. Step-by-step instructions will help you better coordinate your actions and tune in to work. To start a career, you will have to go through several stages. How to become a wedding planner:

1. Find partners. You should not engage in a complex and multi-stage process on your own. Make an appointment with artists, makeup artists, cooks and other professionals in advance. It is much easier to coordinate the work of familiar people.
2. Take a couple of free orders. They might be friends or acquaintances who are about to celebrate their marriage. Despite the lack of payment, try to perform your duties as well as possible, because this is a valuable experience and reputation. Ask customers to leave feedback on the event.
3. Engage in self-promotion. Come up with a catchy name for your company and print business cards. Submit ads to newspapers and wedding magazines, communicate on specialized forums, create a thematic site or group on social networks.
4. During the holidays, take beautiful photos and collect them in an album. The specialist must have his own portfolio for advertising services. Post photos on your web pages.

What is the profession of a wedding organizer. How to become one?

The reader now knows how to become a sole proprietor and coordinate weddings. The manager receives a huge number of benefits, he becomes financially independent and acts on his own. If a person loves to create a holiday and wants to bring joy to people, he should definitely try himself as a wedding manager!

How to organize business events? Business events and networking at trade shows don't have to be boring.

How to become a wedding planner

People remember positive emotions much better. Plus - the interaction with the participants allows them to liberate and create an effective working atmosphere. For the latest edition of the Protoplan blog, we have selected 10 ideas that will help turn any business event into an exciting one. You can easily use these ideas for team-building personnel before participating in the exhibition.

Fun and interactive work wonders - they bring people together, remove barriers, create a work environment right now and in the long term, and empower people to feel special.

The secret of holding business events: A little time and effort on the part of the event organizer - and the event will start working on the brand's reputation even more actively, be it a small meeting or an international conference.

Virtual reality worlds

The availability of VR technology has opened the door to many options for gamification of business events of any format and size - even in a small space, you can give participants an experience of interacting with virtual reality. VR glasses and a computer are all you need to create a world in which guests of a business event can do whatever they want. The game can be either individual or team - look at the options, choose the appropriate format for your business event or brand, and prepare a short introduction to explain the rules and tasks to the participants. For serious businessmen and ladies, this will be an unusual experience that they will surely share with their colleagues.

Sommelier game

Arrange tables, serve for wine tasting, and place several bottles of wine on each table. Arrange a tasting: pour test portions into glasses, prepare rating tables for participants in a business event, where they can evaluate bouquets of drinks. Such a sommelier game will provoke a discussion of each variety between guests at the table, liberate and create a more relaxed atmosphere at any business event.

Casinos with their own currency

Give the participants of the business event an equal amount of your invented currency and play roulette, craps or poker. Strong emotions will allow the participants to open up, appreciate each other in an unusual situation and just have fun. Winnings in foreign currency can eventually be exchanged for branded souvenirs, certificates or services of the organizing company or sponsor of the event.

Climbing wall

A serious idea for those who are ready to arrange a powerful adrenaline rush for the guests of their business event. It is now possible to rent a small climbing wall or a hall with such a wall in almost any city. The trainer must be included in the kit. The first few rides can be training, and then you can arrange a relay race. Do not forget about drinks and snacks for the participants of the business event, who will certainly want to eat and chat after sports.

Castles in the air

Wake up your inner child at your business event - arrange quests and contests for them using inflatable structures. Slides, castles and labyrinths - passing them at speed will make people laugh, this is a fact. Divide the event participants into teams and promise a good prize for the winners. This is the perfect exercise for team building, but it is also great for a break from an on-site training or conference outside the city.

Photo zones at business events

Create as many places as possible where participants in a business event can take pictures, both individually and collectively. Encourage them to do this - arrange art objects, cardboard photo frames, all this can be branded. Just imagine what kind of media effect on social networks you will get if you approach the preparation of a business event competently and responsibly. Photo stands can be placed in open areas, in halls, in conference rooms.

It is important to properly plan the event space. The easiest way to do this is with the smart online tool SpacePlanner - it is suitable for organizers of events of all sizes, from large exhibitions to trainings. In SpacePlanner it is very convenient to assemble the layout - to arrange stands, furniture, equipment. It is also easy to form commercial offers and send them directly from the system, calculate the budget and display the online catalog on the event website.

Register, create an event, invite your colleagues to it - and get ready without fear of missing out on details. Track project budget changes online - no need to recalculate it when planning changes. The system will do it for you. And the catalog of items built into the service will turn the rendering of buildings into a game - it is so simple and fun.

Now the SpacePlanner service operates in open testing mode - join completely free of charge and hold business events at the highest level of comfort for yourself and your customers. Leave feedback - we will develop the project and come up with even more useful functions.

Collective creativity

There can be a lot of options here - from making pottery to huge coloring pages with complex patterns, which the participating teams must paint over time. The drawing, by the way, can be thematic - reflect the theme of the business event or the sphere of activity of the organizing company. The final posters can be used in the company office as a reminder of collective creativity.

Archery

An absolutely fun and very exciting activity that does not require large expenses for the organizer of a business event. Several targets, several sports bows, a couple of instructors - and a team shooting tournament for the participants of some business training is ready. Targets can be branded, don't forget about that.

Photo booth or photo zone

A simple but cute idea that is simple and quite cheap to implement at a business event of any format. The guests will get to know each other, take pictures and save the cards as a keepsake. Another option is to hire a photographer, and after the event, post all the photos on your website or in social networks in order to attract traffic to your resources.

Bowling
An equally easy way to have a good time with business partners. You can rent a hall or equip your own bowling alley - balls and skittles are inexpensive. Think about who and how will keep the score, and what prizes you will give to the winners.

Digital board

A modern and interactive format for creativity - drawing on digital touch panels. They can be used as a board, for example, for brainstorming at a training session or playing guessing charades. Having a digital whiteboard is a good idea, a very useful thing, it can come in handy at any corporate event.

It is easy to choose a business event for a company - one of 19 thousand exhibitions and fairs from around the world - in the Protoplan online catalog. We regularly update statistics, dates and contacts of the organizers - all information is fresh and reliable.

Our free online service ExpoPlanner will help you prepare for the exhibition - register, use it to get everything done on time and not miss anything.

Read the Protoplan blog for useful articles for exhibitors, exhibitors and organizers of exhibitions and business events.

Organization of children's parties - where to start a personal business?

A profitable business can be built on the creative side. One of its varieties is the organization of children's parties. Therefore, aspiring entrepreneurs are interested in where to start a business and how not to lose their invested capital?

Agency registration process

When the question arises of where to start organizing a children's agency, you need to find out whether the entrepreneur has the necessary amount. If you have start-up capital, it is advisable to create a client base for the business, and then register your business. Portfolio design and client search can take a long time, and business taxes will have to be paid. Therefore, first, clients are acquired, after which the business is officially registered from scratch.

The optimal form of foundation is an individual entrepreneur (individual entrepreneur). At the same time, OKVED 92.3 "Other entertainment and entertainment activities" and 92.7 "Other activities for the organization of recreation and entertainment, not included in other groups" are selected. By choosing this profile, the entrepreneur will maximize the capabilities of the company. You need to register your business with the tax office. Better to switch to the simplified tax system (simplified taxation system). There are two tax regimes:

• Six percent of all income.
• Fifteen percent of income including expenses.

The advantage of the simplified tax system is the submission of a report only once a year.

You do not need a license to set up a children's holiday agency.

Plan for the organization of the necessary premises and equipment

An entrepreneur who opens a children's holiday agency from scratch must have:

• A car or any mobile vehicle, preferably a minibus. Since you have to travel a lot and carry various auxiliary materials;
• A room for the holidays, which needs to be decorated in an original and bright way to attract customers. You can decorate the hall with flowers, garlands, figures of fairy animals, cartoon characters and balloons. When creating themed evenings, an entrepreneur will need appropriate decorations.

Initially, you can do without an office. But later it will be needed, as it will testify to the solidity of the company. The area of ​​the premises is up to fifty square meters. It is desirable to have a parking area near the rented office. The room must be divided into three zones:

1. Meeting room.
2. Warehouse.
3. Managers work room.

For a successful business project, it is advisable to organize your own creative website. It will take 12 thousand rubles or more to create a portal.

Profession "Event-manager (organizer of holidays)"

For monthly promotion, you need to spend about 3 thousand rubles more.

Staff recruitment for the company

When the question arises of how to open an agency for organizing holidays, then initially you should take care of the selection of qualified workers. It is impossible to work without the help of the staff. Starting your business from scratch does not require hiring a lot of employees all at once. It will be enough to invite several competent specialists. Standard set:

• A manager who must control all business processes and holidays, receive and process calls, communicate with specific customers.
• A driver who knows the routes well and knows how to entertain guests on the way. He will take over the functions of a logistician.
• Children's entertainer or toastmaster, creating a festive mood.

In addition to the above personnel, depending on the job profile, the following professionals may be needed:

• DJ.
• Operators.
• Photographers.
• Florists.
• Musicians.
• Dance groups.
• Animators, clowns.
• Pyrotechnics.

You will need a children's party organizer. His responsibilities include:

• Creation of a children's script and its approval with parents.
• A clear layout of all details.
• Search and supply of costumes for the members of the children's event.
• Decorating the hall for children, drawing up the menu for the festive table.
• Cleaning of the premises after the children's event.

It is advisable to agree in advance with the chefs on the preparation of high-quality and tasty food. You should also pay attention to freelancers. If something happens, they will help the entrepreneur with children's slogans and a script.

Organization of financial investments in activities

The main expenses when starting a business:

• Premises rental (about 300 thousand rubles).
• Necessary inventory (musical equipment will be expensive: microphone, subwoofers, mixing console). Many costumes are needed to hold children's parties, trampolines - 200,000 rubles.
• Employee salaries (from 500 thousand rubles).
• Fare.

The opening of a children's holiday agency is not just a team of talented animators. Here it is necessary to think over certain concepts of the case. The amount of initial capital can range from $ 10,000 to $ 100,000 - it all depends on the capabilities and imagination of a businessman. But you can always start a business with a minimum start-up capital. Help from friends and relatives in organizing children's parties will help build a client base. The agency earns 10-15% commission from small orders and 3-5% from orders of large companies. If a company receives several orders of 40 thousand rubles a month, and subsequently from 6 orders of 70 thousand rubles each, then in a year the business can fully pay off and bring a good profit. However, this is a seasonal affair. Summer is a rather unprofitable time of the year. Since most of the children are sent to health institutions or taken to rest.

Useful information on the case

You should start looking for clients for business development in your area. It is enough to send colorful postcards to all homes. Later, you can take a more serious approach. There are several types of advertising:

• Distribution in children's educational and entertainment institutions. Here you need to coordinate your actions with the owner or director of the institution.
• Through your own portal.
• Marketing by phone.
• Direct marketing or direct marketing (direct communication between the client and the performer).
• Departure of managers to enterprises for negotiations.

Do not forget about the agency's regular clients, arranging holiday evenings and distributing discount or promotional coupons. You can come up with a special incentive system for each client. You must always think one step ahead of your competitors. This business is creative and therefore unpredictable. It is necessary to focus on large companies, carrying out corporate events for the children of employees. Recently, the organization of science parties for children has become popular. At these parties, children are taught about science and experiences in an entertaining way.

Your agency for organizing children's parties needs to be nurtured gradually. If the businessman stands still, the clients will get bored and they will find a more creative entrepreneur. Having thought about how to open a holiday agency, an entrepreneur must answer the following questions:

• What I want.
• What is needed for this.
• What do I have.
• What's missing.
• Where to get it.

The name of the event agencies also plays an important role.

First of all, the customer pays attention to the name of the company.

An original and funny name will be remembered faster than a banal one. A profitable business based on organizing children's parties is easy to start with enough activity and desire.

Shop of ready-made business plans - what you are looking for is already here!

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On this page you can download or read a ready-made standard business plan of an agency for organizing holidays and corporate events for free.

A typical business plan of the company for organizing and holding the holidays

Overview section

This business plan provides for the opening of an agency for organizing events for corporate clients, childcare facilities and individuals.
The organizational and legal form of doing business is a limited liability company. This option is optimal for a number of reasons. First of all, because the main clients will be legal entities.
The degree of success of the project is assessed as medium-high and depends, first of all, on the region. In many regions this niche is practically free, but in Moscow and St. Petersburg the level of competition is already quite high.
Description of the enterprise
It is planned to open an agency for organizing and holding holidays with the necessary staff and equipment.
Description of services
The agency is expected to provide clients with the following services:
- organization of corporate events
- organization of children's parties
- organization of leisure evenings
- organization of private parties
- organization of seminars and conferences
Market analysis
In this section of the business plan, it is necessary to give a detailed description of the market of agencies for organizing holidays in your region. It is necessary to note the shortcomings in the work of operating companies in order to avoid them later in your business.

Production plan

The focal point for organizing a holiday agency should be the agency's office. When choosing an office, consider the convenience of its location for potential clients, because it is in the office that negotiations will take place. The office should consist of two rooms - a workspace for managers and a meeting room. The total office size will be approximately 40 square meters.
If there is no corresponding repair in the office, it must be done in order to create the appropriate mood and surroundings for the customers.
The next step is to buy office equipment. Typically, you will need the following equipment list:
- computers with Internet access by the number of managers
- copy machine
- Fax
Once the office is ready to go, you need to hire a staff. Typically, employees for a holiday agency are divided into two categories - permanent employees and incoming employees.
Regular employees are client search and customer relations managers.
The incoming workers are actors, clowns, dancers, presenters, etc., that is, all those who do not need to be constantly on the staff.
Note that it is advisable to recruit experienced managers with solid experience in attracting clients.

This will quickly recoup the start-up costs.
After the staff is recruited, you can move on to a wide advertising campaign. You can advertise a holiday agency in the following ways:
- creating your own website
- telephone marketing
- direct marketing
- work in the field - departure of managers for negotiations at enterprises
- word of mouth - after the successful organization of the holidays, your agency will be recommended
The first months of the agency's work will not be very many orders, and then the number of orders will constantly increase.
A few words about what equipment may be required when organizing holidays:
- projection screens
- projectors
- musical equipment
- cars
- constructions for stage mounting
All this can be rented at first, and then, as incomes grow, bought into property.
Note that it would be nice to have an agreement with some cafe or restaurant in order to provide the participants with food when organizing events. This will attract additional customers. The convenience of this approach is undoubtedly - the customer receives the whole range of services "from" and "to".

Financial plan

Next, we will take a closer look at the financial component of this business project.
Costs:
- office rent - 300,000 rubles per year
- repairs - 50,000 rubles
- equipment - 100,000 rubles
- salary of 4 managers - 400,000 rubles per year
Total: 850,000 rubles needed to start
Income:
- organization of holidays - from 50,000 rubles of net profit from each event.
As practice shows, successful agencies earn 10-20 million rubles a year in 2-3 years after starting work.
In this way, payback of the agency for organizing holidays is about 1-1.5 years.

You can download a ready-made business plan for organizing holidays here

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Quick search for ideas here:

Modern man is fed up with advertising. It takes more and more effort to get his attention. Today, one of the most popular methods of working with clients is organizing events. A bright holiday becomes the best gift for the consumer.

Building our event communications, we must simultaneously think about both the goals of the event and the guests of the meeting. So, based on the target audience, all events can be roughly divided into three large groups:

Corporate events

Who but your employees are the personification of your company's values? A satisfied employee who is part of a close-knit and friendly team is the key to a successful business.

Lukoil has held its own game “What? Where? When? ”, In which the questions were based on the rules of corporate culture. At the same time, two tasks were being solved: team building and the introduction of the principles of business ethics. And at the end of the evening, the guests had only one question: "When is the next game?"

Use the format of team competition, and the teams are best composed of strangers working in different departments or branches. Only in the course of gambling will people really get to know each other and feel like a single team.

Events for partners and distributors

These are more formal and serious events, which, however, should not be boring. Formal and monotonous presentations, seminars and conferences will quickly get boring and certainly will not be remembered by anyone. But any business meeting can be held in an original and interesting way if you approach it with imagination.

So, instead of a standard presentation to distributors of a new product, the iCook pasta cooker, Amway decided to break the Guinness Book of Records for making the longest ravioli in the world.

Holiday agency business plan

And she beat it, sculpting an almost 30-meter one! The guests took a direct part in the preparation of this, as well as their author's Italian dishes, and then they gladly treated each other to ravioli cooked in the presented pastors.

Make the most of the presented product, involve partners in interaction: let them try, touch and examine the product. One’s own experience is always remembered better than a bright presentation from the stage.

Events for the outside public

What can be more fun than a concert, more spectacular than a dance flash mob or more soulful than a picnic? What if your company organizes it? Nothing is remembered better than pleasant emotions that will now be associated with your brand.

Sokolniki Park has found an unusual way to inform the entire city about the appearance of the largest ice slide in Moscow. The festival of unusual sleds "Battle Sleds" was held, where participants competed in the design and testing of unusual sleds on this very slide. This format compares favorably with traditional festivities and entertainment, and therefore gathered many participants and spectators!

But event management is not limited to defining the type of your event. How and, most importantly, where to learn how to draw up a program, select speakers and calculate the budget correctly? Formal education usually presupposes formal knowledge that is difficult to apply in reality. Learning how to organize events can go through books. Of course, high-quality literature allows you to understand the basics of event management. But will the presentation of a practitioner, who has learned the solutions of all difficult situations, from his own experience, replace even a correct textbook? Unlikely.

We conduct PR training in an exciting way: the acquired skills are worked out in practice.

“I plan to start doing wedding decor, I have a lot of thoughts, but I don’t know where to start. Advise "

Most importantly, this is not where to start)) But just start. Take it and start doing something! Many people have a certain fear of the future. It seems that there are a lot of thoughts, what will not work, or what needs to be done to get it for sure?

When I started, I confess I didn't have these questions. I was just curious and wanted to have fun. The same attitude is now. I am not afraid of failure, I can learn from everything, no matter what I do and do!

It has been 7 years since our launch. I am still analyzing some of our mistakes. This coin also has a downside. Ignorance of any truths can also be good.

How to start in a crisis or the rules of the mindset for success

Crisis is a word that hides uncertainty, necessarily debts, loans and lack of money from buyers.

We started out in a crisis. We honestly didn't know how it might affect the wedding market. We did not know fear and squeezed out to the maximum. Rule number 1 - don't frame yourself.... Our thinking is limitless and it can give us brilliant ideas, if allowed.

The second insight of those years: Not every neighbor has greener and tastier grass.... It always seems to us that a colleague is better, more interesting, more profitable and more successful. Knowing this for sure, you choose 2 paths. Or live with the thought that you will never be so cool. Or set the bar higher and surpass yourself!

When we started out, we had an idol in the wedding market. We dreamed of getting up one step with them. We did everything possible and impossible. The illusion that our idol was doing well was moving us forward at an unspeakable pace.

Can you imagine how surprised we were when, after 1 year, we met the idol in person? The level of service disappointed us. But we are in the black! So rule number 2 - exceed all expectations! Jump over yourself, do so that you yourself feel sorry to part with a product or service.

And now there are 6 small steps to your successful movement:

Stage 1 - Writing the answers to the questions

Determine for myself whether I really want it and why I need it. You must definitely answer this question in order to know what moves you forward. You will remember your answer when you give up, when difficulties or failures arise! But the realization of what you are doing this for will move you forward! Write down your company's mission statement. Ask questions:

• How will your actions benefit the world?
• How will your company be useful? Write down the purpose of the company.
• What should you and your employees come to every time with a successful project? Read How to Find Good Employees.
• Who is your client?
• Where can you find him, hook him up, where can you sell him the services of your company?

Stage 2 - Learn, learn and learn again

Start learning. If you are ready to stuff your own bumps (this is nice), then go over the entire Internet and collect all the information you can. What restaurants are there in your city, in what style to decorate there, what styles are there, what are their characteristics. Collect interesting ideas into your creative piggy bank.

YOU have to be a professional. It is very difficult to sell your services when you do not understand them yourself to the end.

How to start a holiday agency from scratch

Promote the market for wedding professionals and decorators.

Stage 3 - Style development

Develop your own style and flavor. What kind of weddings do you want to do? Elegant? Light and romantic? For 40 or 300 people? Identical decorators are chosen for the price. There are queues of clients for decorators with personality.

Stage 4 - They should start talking about you

Tell everyone what you do, because you need clients. Let it be friends at first. Use free ways to promote your own brand. Company account in VKontakte + group. And also do not forget about everyone's beloved Instagram.

For more details on what promotion methods to use, read "Effective advertising, what is it?" and "How to calculate the effectiveness of an advertising channel". In these articles, you will learn in more detail what and how to use, as well as, I hope, you can find a couple of new ideas for yourself.

Stage 5 - Partnerships

Partner with everyone in the wedding industry!

And for those who starts a business with family members or friends, I advise you to read "About partnership and partners", written from the experience of owning a business with a friend.

Stage 6 - We only grow up

In our business, I advise you to grow gradually. Slowly and take your time. Your client grows with you. Work every day. Write down a plan, how many clients you need in a certain period, calculate how many you need to generate every week and fulfill the plan. Without a clear goal, you don't know where to run and where the finish line is.

Don't feign activity. Your every action should be aimed at getting a client.

So the most important thing is to take the first step! If you don't, someone else will be ahead of you! Follow your dream, you just have to reach out and grab its tail.

Helpful information:

My name is Sergey Shcherbakov, I am from the city of Novosibirsk. For the last six years I have been actively involved in organizing holidays for people, I have my own agency "Jubilee". The direction of the business is the organization of performances by various artists, search for presenters, car rental (retro, limousines), ordering services in the media, organization of corporate and children's parties.

In general, my agency conducts any organizational activities that are related to certain events in the lives of clients.

• My initial business costs - from 500,000 rubles;
• Staff - 5 people;
• Monthly income - from 1 million rubles.

What does the agency do?

Your task is to organize holidays for people and resolve all issues related to registration. The ultimate goal is to make the customer and guests happy with the event.

A good agency should organize anniversaries, weddings, birthdays, children's parties, seminars, presentations, various parties, corporate events, and so on.

In general, the spectrum of work is huge and requires creative thinking from employees and inexhaustible energy from you as a leader and owner.

How to open a successful event agency

What are the features of the business?

To stay afloat, you need to have at least 2-3 orders per month. Therefore, it is not required to hire a large staff initially.

Better to find a few clear-minded people who know how to organize holidays and know how to do it. Naturally, it is important to be able to fit the flight of imagination into the financial framework of the customer.

If the customer is not limited by finances, then you can arrange extreme entertainment, for example, skydiving. Various competitions are very popular, so it is necessary to prepare a base of options and gain experience from already existing agencies.

You must understand that it will be difficult to cover all areas at the initial stage, so it is better to do one thing, for example, birthdays, children's parties or weddings.

Business plan for organizing holidays

Without a beginner entrepreneur's business plan, starting in business is stupid and fraught with ruin at the start. We recommend that you create your business plan before you start.

By the way, it is not at all necessary to spend a lot of money for this. It is enough to buy an inexpensive template and redesign it for little money in full accordance with your requirements:

How to register?

If you plan to work seriously and for a long time, then an individual entrepreneur is required. When choosing OKVED codes, give preference to two - 92.72 and 92.3.

They include various activities related to the organization of holidays. As a rule, to obtain the status of an individual entrepreneur, you are required to fill out the required form and pay a state fee.

The costs here are small, so it's not worth marking them as a separate item. If you plan to create a business together with partners, then you need to choose a more serious form - LLC.

In this case, the cost of registration will be much higher, and you will have to run around with papers.

The total registration costs can be from 30 thousand rubles.

As for the license, in the case of an agency for organizing holidays, you can do without it.

Opening an agency for organizing events is correct!

Do I need a room?

You have two options here:

• work without an office at all. In such a situation, you can communicate with customers by phone, and then make an appointment somewhere in the park, cafe, come to your house and negotiate the conditions there. The advantage of this method is savings in office rent.

The disadvantage is distrust on the part of more promising clients. In such a situation, people will be afraid of deception.

• rent a small room.

This option is the most promising.

The costs will be small, but the firm will receive its legal address and will look more solid in the eyes of the client.

The optimal location is closer to the central part of the city.

There should be a parking lot and a public transport stop near the entrance to the premises.

If money is tight, then choose the first option.

In the case when there are financial opportunities, then you should not save money - rent a room and colorfully decorate it.

The sign at the entrance is also of great importance - it should be creatine and indicate the direction of your business.

Pay special attention to the decoration of the interior decoration. A good option is to hang photos from the already held holidays in the room, where happy customers are captured (this works great).

The area of ​​the premises should be 40-50 square meters. It is obligatory to have a reception, rooms for staff and negotiations with clients. The office should have a bathroom and a warehouse, which will contain various business inventory, equipment, equipment and other necessary things.

Average cost of renting premises - from 30,000 rubles per month.
Repair work - from 200,000 rubles.

Who to hire as staff?

The number of employees directly depends on the direction of the company and the volume of services provided.

At the same time, there are three options for business development:

1. Your agency independently plans and organizes holidays. In this case, you will have to hire a large staff of people - DJs, magicians, musicians, pyrotechnics, florists, fire show organizers, singers, photographers, videographers and other specialists.

This option is good, but it requires a lot of labor costs, therefore it is suitable for a large and already established company.

2. There are no employees. When an order appears, a search for contractors is carried out in the direction. This option is the most promising and beneficial for aspiring entrepreneurs.

A big plus is the opportunity to save on salaries for numerous staff. Minus - constant problems with finding a contractor. At the same time, it is very difficult to count on large profits in this case, because you have to pay for the services of contractors out of pocket.

Another drawback is the high risk of running into people with a low professional level. As a result, your reputation will suffer.

How to start your event business without money

3. Mixed version. In this case, you have a certain staff of the most "versatile" employees and hire the missing people as needed. It is this approach that is considered the most promising.

From the staff you will need a sales manager. This person's job is to take orders over the phone and motivate potential customers. In addition, you will need a driver for a company car and several showmen (presenters). In total, 4-5 people can be enough.

Finding creative people is a big problem. Attend a variety of local celebrations, watch the hosts, advertise in the newspaper looking for employees, and conduct interviews.

At the same time, keep in mind that wages largely depend on the qualifications and experience of the showman. A qualified employee can demand a salary of 40-50 thousand rubles per month.

Average labor costs are from 150,000 rubles.

Table # 1. Potential of consumers of enterprises in organizing holidays in Russia

What equipment is needed?

Another important item of expenses is the purchase of the necessary equipment. It is difficult to give clear recommendations here - again, a lot depends on the direction of your activity.

The most important equipment includes: TV, DVD player, helium bottle, computer (laptop), amplifier. In addition, you may need a speaker system, mixer, color music and a microphone.

But that doesn't mean you have to go straight to the store and buy the entire inventory. It is best to buy equipment as needed and upon preparation for a particular event. As for the office, it must be furnished right away.

The total cost of purchasing equipment is from 300 thousand rubles.

How to advertise your company?

To get new clients, you need to declare yourself at the top of your voice. Your task is to conduct a competent advertising campaign.

The line of business should be as follows:

• create your own logo (it should be memorable and bright;
• call potential customers (small and medium-sized organizations). It is important to do this several months before the start of the New Year holidays;
• create a high-quality website and do not save money on its promotion. The portal should contain all the information about the services provided and the company's rates. It is very important to have a large number of photos from events and a description of the benefits of cooperation with you;
• be sure to pay attention to outdoor advertisements and advertisements in transport.

Table 2. Growth of participants in the entertainment industry market in Russia

Are there risks?

This type of business has its own risks - a long return on initial investment, a high level of labor costs for employees and the purchase of equipment, and the instability of the entertainment market.

Be prepared for the fact that at first there will be no work at all. But if you prove yourself with the first clients, then the business will surely grow.

Financial results:

So, now we can summarize some of the results of the business:

• paperwork - from 30,000 rubles;
• rental of premises - from 30,000 rubles per month;
• repairs - from 200,000 rubles;
• remuneration of personnel - from 150,000 rubles;
• purchase of equipment - from 300,000 rubles;
• advertising - from 40,000 works.

After the appearance of stable orders, the monthly income can be from 700,000 rubles.

Conclusion

A holiday business can be profitable. The main thing is to find a good team and build a client base. At the same time, at the initial stage, certain capital investments will be required from you - from 500,000 rubles.