Opening a bar is one of the most profitable types of business. Entering it takes a minimum of investment, and the payback comes in six months or a year. But when opening, it is important not only to choose the right place and decide on the concept, but also to draw up the documents correctly. And the most important thing is to find personnel who would work for you and not for themselves.

Business registration

One of the peculiarities of running this type of business is that the owner of the bar needs to obtain a license to sell alcohol. Based on this, the most acceptable registration option becomes, not. Despite the fact that it is much easier to register as an individual entrepreneur, and the reporting itself is several times less in the future, nevertheless the LLC significantly expands the capabilities of the bar owner.

Choosing a place and premises

It is necessary to choose a place for the future bar based on its concept. So, a bar with elite drinks should be opened in the city center or business districts, and a regular beer bar will feel great in a residential area.

Please note that you should not place bars near schools and kindergartens.

For a bar, it is advisable to find a non-residential premises in which the first floor is rented. This will be ideal, since if you open a restaurant on the ground floor of a high-rise building, you will have to constantly listen to the indignation of the elderly residents of the building, and opening a bar in the basement will negatively affect the number of customers.

When choosing, also pay attention to the size of the room. It must be at least 180-200 sq. M. It is also necessary to pay attention to the availability of communication services and their quality, the availability of a convenient driveway to the entrance to the future bar.

When concluding a lease, be sure to pay attention to the term. It is desirable that it be 5 to 10 years old. In this case, you can not only return the money spent on the opening, but also earn.

Bar opening papers

What papers are required to open a bar, besides the certificate of registration of a legal entity?

• Lease agreement for the premises.
• License - required for the sale of beverages with an alcohol content exceeding 5%. It is issued for 5 years and must be renewed 3 months before its expiration. The annual cost of the license is about 65,000 rubles.
• Sanitary and epidemiological permit for alcohol consumption at the point of sale.
• Fire department permission.
• Garbage collection agreement.
• in the tax office.
• Contract with a special service for the periodic cleaning of ventilation systems.
• Your program for production and sanitary control.
• Permission from Rospotrebnadzor.
• The concluded contract with a security company.

The main goal of any drinking establishment is to obtain commercial benefits through the sale of alcoholic beverages. Opening a bar requires certain organizational skills, as well as knowledge of the specifics of this business. Experience in catering establishments will be a big plus. The main nuances of organizing the work of the institution contains a sample of a ready-made business plan for a bar with calculations.

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Services

The main service of the bar is the production and sale of drinks, as well as the creation of conditions for their consumption at the bar or in the hall. Some bars organize hot meals along with drinks. Visitors are served by the bartender, who is located at the bar.

Leisure services include:

• organization of musical services;
• organization of concerts, variety programs;
• broadcasting sports matches;
• showing video programs;
• provision of press, board games;
• slot machines;
• billiards;
• karaoke;
• hookah.

Other services include:

• provision of a free phone;
• guaranteed storage of personal items (outerwear) of the client;
• taxi call by order of the client.

Types and relevance

Classification of bars by type of drinks:

• non-alcoholic - the institution serves light snacks and drinks that do not contain alcohol;
• wine - the main drink is different types of wine;
• cocktail bar - the institution specializes in cocktails both containing alcohol and non-alcoholic;
• coffee bar - mainly hot drinks (tea, coffee) and dessert dishes (cakes, ice cream, etc.) are served here;
• dairy bar - the menu is based on dairy dishes;
• brasserie or pub - the main drink is beer.

Classification of bars by type of visitors:

• biker bar - an institution for bikers;
• a sports bar with mandatory broadcasting of matches, the main clients are sports fans;
• gay bar - an institution focused on the LGBT community;
• vega bar - vegetarian dishes, no alcoholic drinks.

Classification of bars by type of service:

• a bikini bar with female waitresses in matching uniforms;
• lobby bar is located in the hotel lobby;
• mobile bar - a mobile establishment;
• office bar at the office, the main clients are the company's employees;
• the server bar serves prepaid banquets;
• the express bar is characterized by fast service.

Classification of bars by type of music and dance:

• club bar with modern music, usually open at night;
• music hall - an entertainment genre with music;
• disco bar with 20th century dance music;
• juke joint - a roadside eatery with jukeboxes;
• lounge bar - a luxury establishment with background music;
• dancehall is a dance bar.

Classification of bars by type of entertainment:

• cinema bar with screening of films, presentations;
• pool bar with a swimming pool;
• strip bar - a bar with performances by strippers.

Classification of bars by assortment:

• snack bar - a snack bar with light meals for a "snack";
• tab-bar - an institution with a standard assortment of products without making cocktails with a tote;
• phytobar - a department for the sale and consumption of teas and herbal teas.

In Russia, according to the level of service and the range of services provided, bars are divided into the following classes:

• "Deluxe" - an institution of increased comfort with a wide range of services provided;
• "Superior" - a variety of assortment of drinks and cocktails;
• “First” - a wide or specialized assortment of drinks and cocktails, including customized and branded ones.

Today, bars are not only drinking establishments, but also whole clubs of interest. Their popularity remains high - people are attracted by the speed of service and democratic, in comparison with restaurants, prices. The relevance of the choice of the type of bar for the implementation of the project is determined in the business plan based on market analysis and financial calculations.

Market description and analysis

The characteristic of the bar business in Russia looks like this:

1. The survey showed that the maximum number of visits to bars occurs in Moscow and St. Petersburg. Half of the respondents in these cities visit bars.
2. The number of establishments has increased by 24% over the past 6 years.
3. Fresh bars are becoming a growing segment of catering.
4. The average bill for most bars is 500-1500 rubles.
5. Bars that broadcast sports matches are most often networked establishments.
6. The economic situation in the country with the forced economy of the population on the services of drinking establishments has led to increased competition in the market of public catering establishments.
7. The share of franchise projects in the total number of chain establishments increased by 4.2% over the past year. This was preceded by a significant decline in the previous three years.
8. Changes in legislation and the development of the sphere of public catering establishments make their own adjustments to the requirements for employees - specialized education is required for work.
9. Market analysis over the past two years has shown an increase in the number of wine bars across Russia.
10. Breweries are actively developing, which produce craft beer and promote it to bars.
11. According to some estimates, 3 out of 4 bars go broke in the first year.

The target audience

The target audience depends on the proposed location of the future establishment. The potential customer base for an average non-thematic bar is young people aged 18 to 35 (30% of the total population). Of these, 85% are men.

To identify potential customers, you need to analyze:

• residential buildings in the area;
• cars that stand in parking lots in front of buildings;
• the number of offices in the area and their level.

Competitive advantages

The competitive advantages of catering enterprises include the following points:

• a decent level of services provided at an affordable price;
• decent level of service;
• additional services provided;
• targeting a specific target audience.

Let's define the competitive advantages of the bar:

1. Convenient location of the establishment. The presence of a parking lot, a well-visible signboard are advantages.
2. Interactive bar counter. With its help, the interest of visitors is significantly increased - each contact with such a counter is accompanied by beautiful animation. In addition, such bar counters can be used as information platforms about company promotions and discounts.
3. Having your own corporate identity. It can be an original interior, targeting a specific segment of clients.
4. Sufficient working capital to cover the costs for the year ahead.
5. Live music, corresponding to the concept of the institution.
6. An intriguing name that appeals to the target audience. The name serves as an advertisement for the bar.
7. Coin machines - billiard tables, slot machines.

Advertising campaign

The marketing campaign is carried out with the following goals:

• achieve brand recognition;
• encouraging trial purchases;
• encouraging repeat purchases;
• forming a circle of bar guests.

1. Branding. Recognition of the establishment in order to form a circle of guests. To do this, it is worth using the services of the media and online advertising. An elegant mini-brochure describing the establishment, announcements in the bar area are also part of the first step of the company.
2. Performance. In large cities, bars can expect to attract additional customers through online advertising. A beautifully designed entrance lobby and an attractive signboard increase the attractiveness of the establishment and are advertising in themselves.

Step-by-step opening instructions

It should be borne in mind that the basis for organizing a successful business is careful planning and costing.

The step-by-step instruction consists of the following points:

1. Drawing up a financial plan for the project.
2. Registration of documents for the institution.
3. Rent (purchase) and repair of premises.
4. Purchase of equipment and inventory that are required for the functioning of the bar.
5. Hiring qualified employees or training.

Documentation

List of documents for opening:

1. Certificate of registration of a legal entity and the choice of OKVED codes (55.40 for a bar). If the bar plans non-alcoholic or low-alcohol drinks, then you can register an individual entrepreneur.
2. Title papers for the premises (lease agreement or documents confirming ownership).
3. Design documentation that regulates the characteristics of the premises and the requirements for the communication system.
4. Permission from Rospotrebnadzor to operate the institution.
5. Technical documentation, on the basis of which it will be possible to repair the premises and make redevelopment.
6. Production control program.
7. Alcohol retail license.

Premises and design

It would be a good idea to rent a room for a bar in a youth area with good traffic. It should be noted that the presence of nearby bars and clubs creates high competition.

Basic rules for choosing a place for a bar:

• the area of ​​the room is not less than 70 sq. m;
• separate entrance;
• the ability to equip a sanitary unit;
• free access to the highway;
• availability of parking;
• the sign must be visible from the street;
• proximity to clients' workplaces rather than their homes.

The design of the bar should not be too aggressive or inconspicuous. The design must match the concept of the establishment.

The development of a design project for a bar includes the following stages:

1. Formulation of technical specifications.
2. Definition of the concept of the bar.
3. Creation of a project for the interior of the establishment and the entrance group.
4. Technical and construction design.
5. Project implementation.

The video shows the difficulties entrepreneurs face when choosing a room for a bar. Filmed by the Unfiltered Bazaar channel.

Photo gallery

Fresh bar Coffee bar Lounge bar Pincho bar Beer bar Sport bar Sushi bar Wine bar

Equipment and inventory

Calculating the need for equipment and inventory:

Staff

Bar employees must be honest and responsible. One of the most important qualities is the ability to communicate with people - to maintain a conversation or just listen. It depends on whether or not a casual guest becomes a regular customer. The main categories of bar workers are: bartender, waiters, barista, barback.

Employee etiquette:

• do not have distracted conversations with colleagues;
• keep your distance when communicating with clients;
• maintain confidentiality;
• be able to send a drunk visitor home without offending him;
• show initiative in controversial situations.

Workers need uniforms that they need to keep clean. Staff hands should be clean with neat nails, no jewelry. The face must be clean-shaven.

Before starting work, it is necessary to check and prepare the bar for service. The bartender should take care of the supply of drinks.

Bar staff requirements:

Financial plan

Features of the financial plan:

• the population of the city is more than 1 million people;
• the population of the area where the bar is located, 50 thousand people;
• bar location: the first floor of the entertainment center building with a separate entrance;
• room area 54m2;
• bar capacity - 60 people;
• the bar is open from 15:00 to 03:00;
• the staff of the institution is 5 people.

How much does it cost to open a bar?

An example of a financial plan with calculations contains the average prices for cities in Russia. A business plan will help you determine how much it costs to open your bar from scratch. The one-time fees required to open the bar consist of the cost of the equipment, the preliminary advertising campaign and the required organizational fees.

Approximate cost estimate for opening a bar:

Regular costs

Monthly expenses are calculated every month and, if necessary, are regulated by:

Income

The maximum visits to the institution are planned for weekends and sports events (approximately 12 days a month). The number of visitors will be approximately 90 * 12 = 1080 people. On other days, about 30 people are expected per day or 18 days * 30 people. = 540 people. Thus, 1620 people will visit the bar per month.

With an average check of a visitor of 300 rubles, the profit will be 300 rubles * 1620 people = 486,000 rubles. You can reach this figure of revenue after about 3 months of work.

Calendar plan

Timetable for the implementation of a business idea for opening a bar:

Risks and payback

Among the main risks of the project are:

1. Construction risk includes difficulties arising during the construction or renovation of an establishment. The risk is low due to the large number of firms that are able to do their job well and meet the deadline.
2. Technical risk implies difficulties arising during the delivery and commissioning of equipment. This risk can be minimized by careful selection of equipment supply companies.
3. The human risk lies in the low qualifications of the personnel. To minimize it, you need to work on the popularity of the institution. The demand for the bar will serve as a factor of attractiveness for the staff.
4. Organizational risk includes force majeure situations during the operation of the institution. To minimize this risk, management should only contact highly qualified specialists.
5. Financial risk is the lack of sufficient funds. To eliminate this risk, you need to look for reliable investors.
6. Commercial risk - low sales of products at stated prices. The factor of the decision is to increase the potential audience of the bar and take measures to increase the competitive advantages of the establishment.

There is an opinion that the most successful and profitable business can be built on human weakness. A love of entertainment and alcohol is precisely what belongs to such weaknesses. Therefore, it is worth thinking about how to open your own bar from scratch. But in general, you need a little. To build such a business, the main thing is to have start-up capital and creative thinking in order to think over an interesting concept of the establishment. Among the high competition in this segment of the provision of services, it is necessary to stand out with a non-standard approach and a high level of service. This will ensure a stable and massive influx of clientele.

Pile bar like a business

There are three options for building a business:

• a democratic bar with a small selection of dishes and low prices;
• an establishment for the middle class with a wide range of food and drinks;
• a bar with high prices, fine food and expensive liquor.
  Of course, it is necessary to decide on the pricing policy of the future establishment, and based on this, it is worth choosing the location, the design of the premises, and the range of products.

Drawing up a business plan

We will draw up a business plan for a bar aimed at the middle class, and, accordingly, with the largest number of potential customers. Let's sort out the costs. Here are the main costs of opening a 50-person bar:

• execution of documents from 2 thousand rubles;
• a license for the sale of alcohol for a period of 5 years 40 thousand rubles;
• rent of premises from 60 thousand rubles. per month;
• hall and kitchen equipment from 700 thousand rubles;
• repairs from 80 thousand rubles;
• purchase of food and drinks from 100 thousand rubles. per month;
• initial advertising from 50 thousand rubles;
• advertising from 10 thousand rubles. per month;
• taxes depending on the form of ownership;
• utilities from 15 thousand rubles. per month;
• salary of employees from 165 thousand rubles. per month;
• unforeseen expenses 15 thousand rubles. per month.

Having calculated all the upcoming expenses, we get the amount of the initial additions of 872 thousand rubles. Monthly expenses on your brainchild will amount to 365 thousand rubles plus taxes. Margins in such establishments start at 100%, so the average check will be about 900 rubles. To cover the monthly expenses, 406 visitors per month will be enough, which is only 14 people per day. With a good and competent policy of attracting customers, the occupancy every day will be at least half, and on weekends and holidays your bar will be completely full. That is, your institution will be visited about 750 times per month and, accordingly, the income will be 675 thousand rubles per month. According to calculations, your establishment will pay off in 3 months. But in fact, it will take at least 4-6 months, since you have to pay taxes and time for opening and promotion.

Read also: Mini hotel business plan: how to open a mini hotel from scratch

Selection of premises

The location of your future bar should be selected taking into account the pricing policy. For an average or elite establishment, it is better to prefer the central part of the city. A bar with affordable prices will work well in a residential area on the outskirts of the city.

The best solution for placing a bar is the first floor of a non-residential building, preferably with a parking space, because you will be visited not only for a drink, but also for a snack. Establishments in basements and semi-basements are now scaring off most of the visitors, and this will add to the cost of renovation and arrangement of good ventilation.

The best premises would be a detached building.

It would be nice to have additional space that you can rent later if you decide to expand your business. The area of ​​the premises should be chosen depending on the desired number of clients. It is necessary to proceed from the requirements of the SES, one visitor must have at least 1.8 square meters of area, plus a place for the kitchen is needed.

A cafe-bar with affordable prices can be located near the railway station, river port or bus station. There, people who want to pass the time before the departure of the transport or meet them can have a snack and, possibly, a drink.

Required Documentation

Of course, you need to complete all the documentation for the operation of your establishment. To do this, you need to register the ownership of the company. In this case, it can be LLC, CJSC or OJSC. An individual entrepreneur will not suit you, since in this case you need a license to trade in alcohol, and with this form of ownership you will not be given one.

In addition, you will need a whole package of documents:

• alcohol sales license;
• trade patent from the municipality;
• permission to open a bar from Rospotrebnadzor;
• permission from the fire inspection.

In addition, your cooks, waiters and bartenders should have medical records. Employees will need to conclude employment contracts.

Equipment selection

Here is a list of what you need to open a cafe bar:

• furniture and textiles for the hall;
• crockery for table setting;
• cooking utensils;
• barware;
• columns and counters for beer;
• refrigerators for the kitchen;
• stoves and ovens in the kitchen;
• electrical appliances in the kitchen (mixers, bread slicers, etc.);
• cash register equipment;
• home theaters 1–2 units;
• karaoke;
• a pool table.

It may be worth purchasing some of the equipment, furniture and appliances that are not new, which will help save a significant amount of money. A billiard table and karaoke are also optional attributes, but their presence can attract additional customers.

How you can interest your customers

Amid the high competition, the original concept of the establishment and delicious food combined with polite staff and democratic prices will help you stay afloat. As a concept for your bar, you can use any theme - an institution can be dedicated to a certain literary work, or a hero, or to a whole era or profession. You can decorate a cafe-bar in the style of the well-known work of "12 chairs", having played up the idea in an original way, you can create a real work of art that a lot of people will go to admire and, of course, eat and drink in your institution.

The main thing is the original concept and style

You can attract customers with original recipes and a wide range of cocktails. Let your chef prepare an interesting beer snack or an exclusive dessert. All of this will attract people to you.

Our step-by-step instructions on how to open a bar from scratch will help you choose a bar idea and determine its pricing policy. The main thing is to interest customers, for this you also need to choose a bright and memorable name.

The catering market is actively developing, so opening a bar can be a good business decision. Below is a business plan with examples of calculations for an institution with a capacity of up to 70 people.

Project summary

Before drawing up a business plan, you need to decide on the concept of the future establishment. It can depend on the target audience, type of service, range of drinks or entertainment. Below is a business plan for a standard brasserie aimed at a middle-class audience.

Number of seats: up to 70 people.

Average number of visitors per day: 30 people

Average number of visitors per month: 800 people

Average check per visitor: 900 rubles

Bar as a business: an investment overview

• Initial costs - about 1,300,000 rubles.
• Payback period - 4-6 months
• Monthly profit - about 800,000 rubles
• Annual revenue - over 9 million rubles

Investment plan for a beer bar

Business registration

When opening your bar from scratch, it is important to choose the right organizational and legal form of registration. In this case, the most relevant:

• IE (individual entrepreneur)
• OJSC (open joint stock company)
• CJSC (closed joint stock company)
• LLC (limited liability company)
• ODO (Additional Liability Company)

The amount of taxes to be paid to the owner of the bar will depend on the form of registration. The easiest way is to open an individual entrepreneur: in this case, it will be possible to conduct business and pay taxes on your own, without the involvement of experts.

Other forms of registration involve the transfer of some tasks to outsourcing. For example, the service will help to draw up the accounting documentation correctly. The first month is free.

Required documents

In order to open your bar from scratch, you need to prepare the main package of documents for registration for Rospotrebnadzor. It includes:

• permission to open a bar;
• alcohol sales license
• a license to sell tobacco products;
• retail permit;
• The final stage will be obtaining a patent for doing business.

This is a rough list of documents. You can clarify what other permissions will be required in Rospotrebnadzor itself.

Bar opening and laws of the Russian Federation

The work of public catering establishments is regulated by the Civil Code of the Russian Federation, the Law of the Russian Federation "On the Protection of Consumer Rights" N 2300-1 dated 02/07/1992 (current version dated 09/01/2013), as well as by a number of Government decrees and SNiP clauses. It is worth studying them in order to determine the peculiarities of the location and operation of the bar. For example, if the future establishment is located in the basement or on the basement of a residential building, then round-the-clock operation is possible with a limited area (up to 250 sq.m.) and the absence of loud music.

Another document that will have to be studied in detail is the "Rules for the provision of public catering services" (approved by the Government of the Russian Federation on August 15, 1997, No. 1036). There you can find answers to questions related to certain nuances of work, for example, customer behavior, face control, dress code and much more.

Staff recruitment

The minimum staff required to open a bar or cafe includes:

• administrator;
• manager;
• waiters;
• security guard;
• bartender;
• cleaner;
• chef. (subject to availability in the menu of hot dishes)

Potential risks

For a person who wants to open a bar from scratch, this question is very relevant. In the catering sector, the key risks are associated with:

• unsuccessful choice of the bar location;
• high competition. A properly built marketing strategy will help you find your niche. Make discounts, arrange interesting events to attract guests, contests.

For more information on attracting leads, read

• refusal to provide a lease. To minimize risks in this area, conclude a long-term lease agreement, or purchase a property.
• personnel problems. Turnover, low level of responsibility, low customer focus can negatively affect the image of the institution;
• spoilage of products due to their low demand or equipment breakdown. This cannot be avoided. You can only reduce the risks by purchasing fewer products that are rarely used.

Detailed calculation of bar opening costs and profit forecast

So how much does it cost to open your bar from scratch? Let's count. Total costs: 933,000 (one-time) + 385,000 (monthly) = 1,318,000 rubles.

A summary of investments is presented in the table below.

The sphere of entertainment and public catering is attractive for many businessmen, because there are a lot of people who want to have a good time with friends, eat delicious food and drink alcoholic beverages. The services of bars and pubs are in great demand among the population, besides, in almost all such establishments, there are quite high markups for products sold. Therefore, the maintenance of your own bar is a promising activity that can bring a stable high income.

Advantages and disadvantages of opening a bar

Before starting a bar from scratch, aspiring entrepreneurs need to understand all the intricacies of this challenging business. Maintaining your own drinking establishment has certain advantages and disadvantages.

Despite the low level of income of our compatriots, bars not only have not lost their relevance, but on the contrary, their number is growing every year. Particularly popular are small drinking establishments selling their products with a moderate mark-up. It is known that bars and pubs make money mainly from the sale of alcoholic beverages. Since such a product has a long shelf life, entrepreneurs practically do not risk anything by investing money in it.

Also, among the advantages of this business, high profitability should be highlighted, because, depending on the format of the bar, the margin can vary from 35 to 50% (and even more). However, it should be remembered that without the owner's personal interest in the success of the enterprise, this business will be unprofitable.

Entrepreneurs wishing to open their own bar or pub should be aware of the negative aspects as well. First of all, it is worth highlighting the high competition in this niche. It is easy to guess that the popularity of entertainment establishments is finding more and more people who want to make money on it. Moreover, entrepreneurs are not stopped even by the fact that selling alcohol in bars is a rather expensive pleasure for the owners themselves, because this requires acquiring an appropriate license and regularly paying state fees.

Among the pitfalls of business in maintaining a drinking establishment, one should separately highlight the deception of entrepreneurs by employees. Unfortunately, this tendency is observed everywhere, because where there is real money (and in considerable quantities), there will always be people who are dishonest. Fraud and theft not only lead to the fact that the businessman does not receive some of his money, but can also directly affect the reputation of the bar. For this reason, many entrepreneurs recruit staff on recommendation or closely monitor their activities.

Among the disadvantages is the fact that bar visitors often conflict with each other after drinking alcoholic beverages, arrange fights and often cause material damage. If such precedents occur frequently, the bar will cease to be visited by a large number of citizens, which ultimately will negatively affect the level of income. Do not forget about the people around you, because if the institution is located in a residential area, complaints will come to the police about it in the event of fights and loud noise.

How to open a bar from scratch - step by step instructions

Let's consider the main stages of starting a business.

Choosing a concept

Consideration of step-by-step instructions for organizing your own business on the maintenance of a bar should begin with choosing a concept for the future establishment. It will depend on its format:

• identification of target visitors;
• choice of premises for activities;
• product range;
• customer service form;
• territorial location.

Important: due to the great competition in the entertainment industry, you should initially choose the format of the future bar in such a way that it is focused on a specific target audience. This approach will allow you to stand out among similar establishments and provide the company with a flow of regular customers. The concept of the bar also assumes the original stylistic design of the interior, the development of the menu, the exterior, the appearance of the staff, methods of customer service, musical accompaniment, a bonus program for visitors, etc.

1. Bar (classic). In such an institution, there are mandatory reception areas for visitors near the bar and in the hall with tables designed for the simultaneous accommodation of 4-8 people. In the classic version, you need to provide musical accompaniment, because most of the clients come to drink and dance. Typically, the bars offer a wide range of alcoholic drinks and popular snacks. For such an establishment to be successful and bring tangible profits, you need to come up with an unusual idea for its creation. As a result, the owner will be able to successfully compete with other bars (of which there are a huge number in cities, especially large ones) and popularize his own enterprise.
2. Wine glass room. Such a bar does not require large investments from the entrepreneur at the start, such as organizing a tea business from scratch. For the activities of a drinking establishment, you need to find a small room and install several tables inside it. First of all, the wine glasses are designed for clientele with a minimum level of income. Due to the low mark-up on cheap alcohol, there will always be a lot of customers (hence the earnings). Often, wine-glasses are visited by marginals and a similar contingent, so this fact should be taken into account before the start. Nevertheless, it is the wine glasses that can bring good (and most importantly, constant) income if they are located near large manufacturing enterprises.
3. Beer house. As well as wine-glasses, beer-houses are very popular among the population. Visitors are offered a choice of several types of light and dark beer (keg, bottled, canned), as well as non-alcoholic varieties. As a snack in such bars, a person can buy a variety of snack products. A more expensive variety of such establishments are pubs, which offer a large number of beers.
4. Coffee bar. Customers are offered a wide range of different types of coffee, tea and confectionery here. It often sells elite sorts of alcohol (cognac, brandy, whiskey), which brings a good additional income.
5. Sports bar. From the name it becomes clear that alcohol is not sold in such an establishment. The target audience of sports bars is those with a healthy lifestyle. They sell water, juices, all kinds of cocktails made from natural ingredients and calorie-free meals.
6. Cafe for children. Such bars are specific because they are designed for a children's audience. There are usually light snacks, non-alcoholic cocktails, sweet water, juices, ice cream and pastries on sale. A feature of children's bars is the original colorful interior design and the presence of a play area for young visitors. Many owners of such cafes work closely with holiday agencies, which generates additional income.
7. Thematic bar. In thematic institutions, as a rule, people of the same interests gather. For example, you can organize a brasserie for rockers with the appropriate setting or club music lovers who will be regular customers. To increase income at night, entertainment of the category "18+" (erotic dances) can be organized for visitors.

Business registration

Having decided on the concept of the future bar, you need to register your company, issue permits, and also coordinate the activities of the institution with Rospotrebnadzor. To register a business, you need to contact the department of the Federal Tax Service at the place of residence. In addition, entrepreneurs can use the State Services website, as well as visit multifunctional centers.

If you plan to open a non-alcoholic bar, you can apply for an individual entrepreneur. To sell alcoholic beverages, the company will have to be registered as an LLC. In this case, the amount of the obligatory state duty is 4 thousand rubles (for individual entrepreneurs - 800 rubles). The sale of alcoholic beverages requires a mandatory license. To get it, an entrepreneur needs to pay a fee of 65 thousand rubles.

Important: registration of a license is carried out quickly enough. After receiving it, you can start selling alcoholic beverages. It is issued for a period of one year, after which the entrepreneur needs to pay the fee again and receive a new document. It is imperative to avoid mistakes when submitting documents.

Also, the entrepreneur will have to obtain a number of permits from the regulatory authorities. Even at the planning stage of the future bar, you should take care of the placement of equipment and organize its activities in accordance with SanPiN No. 2.3.6. 1079-01, otherwise SES will not approve the start of the enterprise (this also applies to businessmen who, for example, want to open a bakery from scratch). It is imperative to obtain permission from the fire supervision. To do this, it is necessary to comply with the requirements of engineering networks, install a fire alarm and provide an emergency exit.

Selection of premises

To open a bar, it is necessary to correctly select a room for these purposes, and the number of visitors depends on its dimensions. For example, in an institution with a total area of ​​150 sq. m can comfortably accommodate 50-60 clients. It is also worth highlighting 8-10 sq. m for the installation and organization of the bar counter.

The bar should be located in areas with high traffic, which will ensure a good flow of customers. Thematic formats can even be located in a residential area, but care should be taken to conduct an appropriate advertising campaign. Over time, the effect of word of mouth will work, and clients will find the place themselves.

To ensure the smooth operation of the bar, you need to check the serviceability of engineering systems. These include:

• electricity grid;
• ventilation system;
• water pipes;
• sewerage;
• gas pipeline.

Since connecting bar and music equipment will require a powerful electrical network, you need to obtain the appropriate permission from the energy supplying organization. To replace the wiring, you need to invest about 50 thousand rubles.

If a businessman wants to make a stylish interior, you should use the services of professional designers. This approach will allow creating a unique concept of the establishment and comfortable conditions for clients' recreation (their services can also be used by entrepreneurs who want to open a barbershop from scratch).

As for the size of investments for the decoration of premises and repairs, a businessman needs to spend about 300 thousand rubles one-time. The rent of a bar with an area of ​​150 sq. m will cost an average of 75 thousand rubles.

Equipment purchase

It is impossible to write a business plan if the expense does not include the cost of buying equipment for the bar. Moreover, it should be borne in mind that you need to equip the guest room, bar counter and kitchen. To do this, you will need to purchase:

• cash register - 7 thousand rubles;
• bar counter - 50 thousand rubles;
• furniture (tables, chairs, soft corners) - 200 thousand rubles;
• shop windows - 15 thousand rubles;
• racks - 20 thousand rubles;
• TVs - 60 thousand rubles;
• refrigerator - 20 thousand rubles;
• bar accessories - 30 thousand rubles;
• a coffee machine - 30 thousand rubles;
• dishes - 50 thousand rubles.

You also need to equip the kitchen, for which you need to buy an oven, ovens, microwave ovens, refrigerators, mixers, dishes and cutlery, the cost of which ranges from 240 thousand rubles. In total, 722 thousand rubles should be spent on the purchase of equipment for the bar.

Attracting staff

The success of the bar largely depends on the professionalism of the employees. An entrepreneur must understand that it is easier to hire inexperienced bartenders and waiters and then train them than to hire professionals. In addition, it is easier for newcomers to follow in the process of work and control so that they do not deceive customers and do not enter into conflicts with them.

As for bartenders, such employees must have basic rules for communicating with customers, merchandising skills (for displaying alcoholic beverages), the ability to make cocktails and correctly place an order. It doesn't hurt to invite a professional to the bar who can give master classes for inexperienced employees and teach them the basics of freestyle. Over time, bartenders will be able to run shows, which will certainly increase the number of regular visitors.

When drawing up a business plan, the number of employees should be considered, as well as labor costs. They will be (2 shifts):

• administrator (2 persons) - 50 thousand rubles;
• cook (2 people) - 40 thousand rubles;
• waiter (4 people) - 60 thousand rubles;
• bartender (2 people) - 50 thousand rubles;
• dishwasher (2 persons) - 30 thousand rubles;
• cleaning lady - 15 thousand rubles.

Total - the total cost of personnel salaries is equal to 245 thousand rubles. The average salary of an accountant is 25-30 thousand rubles per month. But at the initial stages of work, the entrepreneur himself can cope with his duties.

Advertising campaign

One of the most important issues that businessmen face is advertising and promotion of a bar, because the attendance of the establishment and the amount of profit depend on their effectiveness. The first thing to consider is the sign and exterior of the bar. The number of clients depends on how attractive they are. It would not hurt to use advertising channels such as:

• the television;
• printed editions;
• distribution of leaflets and flyers in public places;
• advertising in transport;
• Internet.

It is advisable to develop a website for your bar and place on it prices for products, kitchen novelties, a list of entertainment programs and promotions. It is also necessary to create communities in social networks and promote the institution. Entrepreneurs need to order loyalty cards with certain discounts and bonuses. Visitors will certainly appreciate this kind of attention. It will not hurt to take part in all kinds of city promotions, fairs and other celebrations, which will attract a considerable number of new customers. Typically, the cost of an advertising campaign is about 30 rubles per month.

Bar business plan

What do you need to know in order to correctly draw up a business plan for a bar? When calculating it, one-time investments (initial investments) and fixed (monthly) costs are taken into account. As practice shows, renting premises for drinking establishments is the most optimal option for entrepreneurs. In addition, this approach to organizing the activities of the bar allows you to significantly reduce the amount of initial investment.

You can also use your own premises for the activities of a drinking establishment or take a loan from a bank (if necessary, it will not be difficult to find a formula for calculating a loan and find out the costs). It should be remembered that in the case of an unsuccessfully chosen location, the bar will not be profitable, so it is better to limit yourself to a rental space. Initial costs will be:

• organization of the statutory fund - 10 thousand rubles;
• registration of an enterprise - 4 thousand rubles;
• purchase of a license - 65 thousand rubles;
• obtaining a BTI plan - 1 thousand rubles;
• trade patent - 3 thousand rubles;
• permission of the sanitary and epidemiological station and fire inspection - 1.5 thousand rubles;
• design, renovation of the premises - 300 thousand rubles;
• purchase of equipment - 722 thousand rubles;
• launch of an advertising campaign - 30 thousand rubles.

Total - the amount of initial investment is 1.215 million rubles. Now let's calculate the amount of required monthly costs. These include:

• rental of premises - 75 thousand rubles;
• utilities - 30 thousand rubles;
• salary of employees - 245 thousand rubles;
• tax deductions - 45 thousand rubles;
• purchase of food and alcohol - 150 thousand rubles.

Monthly costs are 545 thousand rubles. Please note that we did not include in the calculation the amounts that could be stolen by unscrupulous employees, as well as the costs associated with damage to products and property, since it is impossible to predict them. It is important to understand that the amount of profit directly depends on the number of visitors to the bar and the size of the average check. To find out the approximate number of customers who will come to the bar, you need to monitor competing establishments.

The average bill in bars in small towns is 700 rubles during the day and 1.2 thousand rubles at night. These figures for the capital of Russia are 1.3 and 1.7 thousand rubles, respectively. Suppose that 40 customers will visit the bar per day, and the average check will be 800 rubles. Then 40 * 30 * 800 = 960 thousand rubles per month. From this amount, you need to subtract the monthly mandatory costs of 545 thousand rubles, we get 415 thousand rubles of net profit. With such an income, it will be possible to return the investment in less than 6 months from the start of work.