To start a thriving business, you need to find the area that is most in demand at the moment.

This is exactly what the agency for organizing holidays belongs to. This is an original and profitable business that is actively developing in the modern market. How to start an activity in this area?

Official registration

Perhaps it is difficult to imagine a more interesting activity than organizing holidays. The business plan for such a case begins with the costs of obtaining official documents giving permission to conduct business. First of all, you need to register as a legal entity or an entrepreneur (your choice).

To determine the form of a business entity, consult with a qualified lawyer. For example, choosing an LLC, it will be possible to include in the papers the founders-partners who have invested an equal share of the investment. The form of legal entity does not require such founders.

Basic documents for registering an enterprise include a charter, an application to the registering authority; an LLC will additionally need to provide information about the founders and information about their meeting. You also need to pay a state fee. The registration procedure is carried out in the tax service, in the social and compulsory health insurance funds.

Room selection

Before you create an agency for organizing holidays, you need to decide on the location of the office space. It is there that clients will place an order, come to get acquainted with the portfolio and actors, and communicate with the director of the company. As such a territory, you can use both a specially designed apartment and a rented office.

The company can be located anywhere, but it is much more convenient for clients if it is located near the center and directly from the places where the parties will be organized. The business plan should take into account rental costs, which may be slightly higher than using the premises in a residential area. But in the central part of the city there will be a much denser flow of people, which means that the number of potential customers will be higher, which will justify the costs.

Advertising promotion

When opening an agency for organizing events, you need to immediately think about advertising. It is worth developing advertising brochures that can be distributed to mailboxes, left in stores, beauty salons, cafes and restaurants.

In addition, you need to make business cards, post posters around the city and think over a celebration dedicated to the opening, where potential customers can immediately be convinced of the high level of quality of the services provided. Without all of these measures, a business can face a period of downtime in the first weeks of its existence.

Employee recruitment

How to start a holiday business? Another point is the selection of employees. These should be talented artists of different directions, for example, a clown, a singer, a theater actor. In addition, you will need a script writer who will come up with texts for the holidays, taking into account the requests and wishes of customers.

Some of the sample works need to be created in advance so that visitors can familiarize themselves with them and make sure that such a style suits them. You will need a dresser who will take care of the stage outfits, and possibly sew new ones. You will need a make-up artist, a secretary, and a manager. At the initial stage, when the holiday agency is not yet in great demand, one and the same person may be responsible for different areas of activity. For example, a dresser may well be in charge of makeup.

List of services provided

A ready-made business plan for organizing holidays should include a description of the events that the company will hold, as well as their estimated cost. The average agency offers its clients the organization of children's parties, for example, matinees, organizes parties for individuals, plans leisure evenings, as well as seminars and conferences.

For each of these proposals, there should be a ready-made turnkey script, by which clients will be able to judge the approximate course of events at the event ordered by them, and a list of actors or animators with their photographs. If possible, the customer should get to know and communicate with them in advance.

What is required for the office?

There may be very little office equipment. To successfully conduct business, it will be enough to have several computers with an Internet connection, as well as a fax and a photocopier. The office can accommodate managers who will deal with the work with the client base.

For organizing parties and events, you will need equipment such as projectors, projection screens, stage assemblies, and a car. In addition, it will be impossible to do without audio and video equipment, for example, microphones, amplifiers, speakers. All this can be rented for the first time or purchased a second-hand product.

Partnership opportunities

To keep costs down in the first few months of operation, and also get the opportunity to source your advertising free of charge, try to find a firm to partner with.

A company that works on decorating rooms and halls for celebrations and themed parties is ideal. Such a partnership will save money with a small start-up capital.

Clients will be able to order a package of services at once, which is convenient for them and for you. And if the partner company has already established itself in the market, this will be an additional incentive for your company to be successful. By posting information about the services of a partner company on business cards, advertising brochures and Internet sites, you can distribute information about your agency among an impressive number of potential customers for free.

Hiring people is not worth trying to save money. A dissatisfied team may well fall apart, since this field of activity is favorable for freelancers, and many actors will find work without any problems. It doesn't require a holiday agency at all.

The business plan can be cut in rental or printing costs, but staff should not suffer in any way, this is the only way you can create a strong and friendly team. Be simpler about some of the work moments, because cooperation with creative people does not imply a strict schedule. Unplanned situations will arise constantly, no organization of holidays can do without it.

The business plan should allow for deviations and innovations, taking into account this particular feature of this business area. Be prepared for the need for constant investments, at the first stage they are simply necessary for the growth of your business. Try to learn to think creatively to cope with seasonal demand. Discover new directions, look for corporate clients.

Just do not grab onto all the cases at once, it is better to ideally work through one scenario after another. Corporate trainings and private events are a separate business idea. Organization of holidays for such clients leads to a world of great profits. It's not enough to get into it, you need to constantly invent and surprise. We can say that this business is very complex, but also exciting at the same time.

Work with clients

To keep your business afloat, it is not enough to perfectly decorate the holidays. The business plan should include the costs of a website that will be created with the assistance of professionals. This virtual page will be a visual representation of the creative that your agency is capable of, so its importance should not be underestimated.

In addition, for the constant growth of the number of clients, it is necessary to make so-called hot calls: the company's employees must attract people to thematic promotions and exhibitions, distribute business cards, and then call after preliminary acquaintance. For regular customers, consider the possibility of discount programs and special parties.

There can be no trifles in this, it is important to have a non-standard approach to communication with all types of customers. Gifts for the holidays, video presentations of scenarios - all marketing methods will be good for drawing attention to your agency and making it stand out from all others.

Start-up costs

Not so much money is required to start, the sum of five thousand dollars will be enough. Some of these funds will go to the salaries of employees, while the rest will have to be spent on suits, cosmetics and equipment. The third part will be aimed at renting premises.

If funds allow, it can be purchased, but such expenses are no longer included in the budget start plan. It will not be superfluous to have a laptop on which it will be possible to show customers videos from the events already held by the company.

Having bought all of the above, you can confidently start working in the field of organizing holidays. If you are creative and able to find your own creative approach, profits will not slow down, justifying everything that was spent on the agency in the first months of its existence.

Every parent strives to give their children the very best. A holiday will help make childhood happy and unforgettable. But more often than not, working mom and dad do not have the opportunity to organize it so that it is a bright and enchanting performance. In such a situation, the help of professionals is indispensable.
If you are a creative person, you have many interesting children, then you may well be engaged in arranging and organizing all kinds of children's activities. Holidays are not limited to birthday only. It could be New Years, Christmas, the end of the school year, whatever you can think of and sell.

Organizing and holding celebrations is a business that requires a clear action plan. You should do everything so that parents can enjoy the holiday with their children, and not try to keep track of everything. It is very important to treat every little guest with attention - even a very shy child should feel comfortable and fun. The responsibilities of the organizer include many activities:

• Preparation of the script and its coordination with the parents.
• Planning and careful study of all details.
• Providing costumes for the event participants.
• Room decoration, menu preparation, etc.
• Cleaning at the end of the holiday.

The advantages of this business include low start-up costs and an exciting creative process. Every day you will go to work, and get to a birthday or other holiday.
For your business to flourish, imagination and organizational skills are not enough. You will have to study the hobbies and interests of modern children so that you can diversify the program and come up with an interesting scenario.
The most crucial stage of preparation is the budget. Based on the amount that you have available, decide on the venue, the necessary props, entertainment and refreshments.

Where to look for clients

If you decide to start organizing children's parties, the first thing you should think about is how to find clients. These will be all parents and children dreaming of a fun event. Your job is to get them interested, so design a colorful brochure and send it out to everyone in your area. Send an article to the newspaper with an interesting description of your services, advertise on the Internet. Advertising products can be distributed in children's sports clubs and dance studios, but first coordinate this issue with the owners.

If there are charity auctions in your city, you can host a free children's party. This is a very good and effective advertisement. When you have your first clients, do not forget to take photos of the ongoing holidays. From these, you can create a portfolio that you will show to other potential clients.
Most of the orders are provided by word of mouth. Even if it seems to you that things have gone uphill, do not stop there. You need to be constantly reminded of yourself and your services. Don't ignore the regions. Professional organization of children's parties is the prerogative of large cities. You can take advantage of this and offer your services in other markets.
Register on specialized resources, parenting forums, where you can track topics for organizing children's parties. It is better to leave your phone in private messages - advise yourself as a specialist who spent a holiday for your child. Make business cards and leave them wherever you go.

Registration of children's parties

Organizing any holiday event for children requires a lot of imagination, skill, love, kindness and positive emotions. The feelings that you experience when decorating the interior are transmitted to all participants in the celebration.
The room where the holiday will be held should be bright and beautiful. You can use flowers to decorate it. Plants can transform any room, make a magical flower meadow out of an ordinary room. And if the holiday takes place in the banquet hall of the restaurant, you can arrange a real flower carnival for children. Unusual fresh compositions, garlands, figurines of fairytale characters and animals made of flowers - all these accessories will become a wonderful element of a children's party.
Another way to decorate a room is with balloons. Bright and shining, small and large, round or fancy shapes, they will give a children's party a unique flavor. The balls can be hung from the ceiling, attached to chairs, decorate windows, or simply scattered across the floor. A bright event of the holiday can be the launch of dozens of colorful balloons into the sky.
For thematic events, you will need decorations that will help to transfer guests to another era, create an interior of the time that will fully correspond to the holiday scenario.

How to start a business

The most convenient option for doing business for organizing children's parties is a limited liability company. The bulk of your clients are small and medium-sized companies, childcare institutions, as well as individuals who have enough money to hire professionals and enjoy their vacation.
Based on the target audience, make a price list indicating the list of services. But first, analyze the work of agencies for organizing holidays in your area. This will help you identify weaknesses in the work of your competitors and formulate acceptable prices for your services.

Be sure to think about the location of your company. The best option is a room with an area of ​​up to fifty square meters. Divide it into three rooms: the first will become a meeting room, the second will be occupied by your sales managers, and the third will be used as a warehouse. The room should be equipped with modern office equipment - computers or laptops with Internet access, a printer, telephone-fax, as well as a TV and DVD-player.
To organize a children's party, you will need a pen, a diary for notes and a telephone. And if you're hosting themed parties, stock up on costumes and makeup for your guests.

If a person loves the holidays, he should think about how to become a wedding organizer. The profession is quite difficult, but very interesting and profitable. For one event, you can get from 20 to 40 thousand rubles, and sometimes the salary is calculated as a percentage of the total cost of the holiday. As a result, this profession can be considered one of the most profitable and unpretentious. A person does not need to have a higher education diploma; desire and some personality traits will be enough. In this article, we will look at how to become a wedding organizer, where to start your business and how this profession differs from the rest.

Before becoming a wedding organizer from scratch in Russia, we suggest that you familiarize yourself with all the pitfalls of this profession. Such a vacancy is not suitable for everyone, because a specialist must be sociable, courageous, active, understand fashion trends and have organizational talent. If the reader has all of the above qualities, he should consider in more detail the aspects of this work.

The advantages include the following points:

1. Constant communication with people, the opportunity to find new influential acquaintances.
2. Activity captivates, it allows you to show creativity and creativity.
3. Excellent salary, which is many times higher than the salary of an employee in standard positions.
4. Great demand in any region. Regardless of the economic situation in the country, people often get married.
5. By the nature of his activity, the employee gets acquainted with many national traditions, learns interesting contests and gets communication.
6. He brings people great joy, gives them the best moments of life.

Among the flaws are noted:

1. The performer bears a serious responsibility, so he will no longer be able to retire in case of illness or other unforeseen circumstance.
2. Drunk high-ranking guests often bring serious problems, and the organizer's task is to correctly resolve conflict situations. Due to their professions, these people may carry firearms with them. It is necessary to check the moment in advance and ask all guests to hand over dangerous items to the guards.
3. You have to work 12 hours a day or more. During the execution of the order, there are practically no days off, any personal holidays and worries have to be postponed.
4. The activity is associated with constant movement around the city, regardless of weather conditions and the state of health of the performer.
5. In the cold season, people rarely hold weddings, so a specialist may temporarily be left without orders.
6. Not all partners and clients are friendly. The employee will need good restraint in order to resolve conflict situations and not enter into confrontation with problematic interlocutors.
7. High competition requires good self-promotion. At the start, you will need to seriously work on the promotion and constantly make sure that customers leave only positive reviews. People pay a lot of money and want the event to be held at the highest level. They will be very upset if difficulties arise during the celebration.

Knowing all these features, the reader will be able to prepare for a difficult job and decide if it is right for him. The responsibility is very high, so you should not make quick rash decisions. Think about how you had your own wedding and practice organizing the celebration of your relatives and friends. This will bring valuable experience and give a real understanding of the responsibilities of a representative of this profession.

How to become a wedding planner? What professional qualities do you need to have?

As mentioned above, special education is not required for this, however, it is highly desirable to have the following abilities:

• Organizational talent is necessary, because during work you will have to solve a lot of problems, deal with documents, estimates, draw up reports, pay attention to logistics and a huge number of other points. The employee is obliged to take into account all the nuances and gather the characters at the right time. It is necessary to constantly coordinate the activities of your assistants and partners, to ensure that guests and newlyweds do not need anything.
• Providence. It is necessary to anticipate force majeure circumstances and to think over all the options for the development of events in advance: from bad weather to problem guests. An employee must take care of blankets, umbrellas, and medicines in advance. If problems arise during the event, they all fall on the shoulders of the manager.
• Internal discipline and multitasking. It often happens that several wedding projects are being prepared at the same time. In this case, the employee has to switch from one event to another, while thinking about all the little things and difficulties. For clear coordination, you will have to have an inner core and constantly write down your actions.
• Attention to detail will create the perfect holiday. During the wedding, everything should be top notch. The coordinator will have to take into account every little thing: bridesmaids' outfits, wedding dress and costume, makeup, jewelry, decorations, music, etc. All these elements, if placed correctly, will create an unforgettable atmosphere, but in case of inept use they will drag the event to the bottom.
• Love for people will help you to endure their shortcomings and get real pleasure from your work. During the organizational process, the newlyweds repeatedly change their wishes and accuse the employee of unprofessionalism. A person should treat his clients well and understand their nervousness. Otherwise, he will not be able to work with them.
• Strong nerves have to withstand even the most stressful situations. A very large responsibility falls on the coordinator and in case of failure of one of the employees, he must quickly replace him. Hired entertainers are often late, and chefs do not always perform their duties professionally.

  Interview with the founder and general producer of the Knyazev group of companies: where the eventors study

  The organizer cannot get lost in a difficult situation, especially when the problem must be solved in a matter of minutes.

All of the above qualities can be developed, but it is better that the potential employee already possesses at least some of them.

Now we will tell you directly about how to become a wedding organizer. Step-by-step instructions will help you better coordinate your actions and tune in to work. To start a career, you will have to go through several stages. How to become a wedding planner:

1. Find partners. You should not engage in a complex and multi-stage process on your own. Make an appointment with artists, makeup artists, cooks and other professionals in advance. It is much easier to coordinate the work of familiar people.
2. Take a couple of free orders. They might be friends or acquaintances who are about to celebrate their marriage. Despite the lack of payment, try to perform your duties as well as possible, because this is a valuable experience and reputation. Ask customers to leave feedback on the event.
3. Engage in self-promotion. Come up with a catchy name for your company and print business cards. Submit ads to newspapers and wedding magazines, communicate on specialized forums, create a thematic site or group on social networks.
4. During the holidays, take beautiful photos and collect them in an album. The specialist must have his own portfolio for advertising services. Post photos on your web pages.

What is the profession of a wedding organizer. How to become one?

The reader now knows how to become a sole proprietor and coordinate weddings. The manager receives a huge number of benefits, he becomes financially independent and acts on his own. If a person loves to create a holiday and wants to bring joy to people, he should definitely try himself as a wedding manager!

How to organize business events? Business events and networking at trade shows don't have to be boring.

How to become a wedding planner

People remember positive emotions much better. Plus - the interaction with the participants allows them to liberate and create an effective working atmosphere. For the latest edition of the Protoplan blog, we have selected 10 ideas that will help turn any business event into an exciting one. You can easily use these ideas for team-building personnel before participating in the exhibition.

Fun and interactive work wonders - they bring people together, remove barriers, create a work environment right now and in the long term, and empower people to feel special.

The secret of holding business events: A little time and effort on the part of the event organizer - and the event will start working on the brand's reputation even more actively, be it a small meeting or an international conference.

Virtual reality worlds

The availability of VR technology has opened the door to many options for gamification of business events of any format and size - even in a small space, you can give participants an experience of interacting with virtual reality. VR glasses and a computer are all you need to create a world in which guests of a business event can do whatever they want. The game can be either individual or team - look at the options, choose the one that suits your business event or brand, and prepare a short introduction to explain the rules and objectives to the participants. For serious businessmen and ladies, this will be an unusual experience that they will surely share with their colleagues.

Sommelier game

Arrange tables, serve for wine tasting, and place several bottles of wine on each table. Arrange a tasting: pour test portions into glasses, prepare rating tables for participants in a business event, where they can evaluate bouquets of drinks. Such a sommelier game will provoke a discussion of each variety between guests at the table, liberate and create a more relaxed atmosphere at any business event.

Casinos with their own currency

Give the participants of the business event an equal amount of your invented currency and play roulette, craps or poker. Strong emotions will allow the participants to open up, appreciate each other in an unusual situation and just have fun. Winnings in foreign currency can eventually be exchanged for branded souvenirs, certificates or services of the organizing company or sponsor of the event.

Climbing wall

A serious idea for those who are ready to arrange a powerful adrenaline rush for the guests of their business event. It is now possible to rent a small climbing wall or a hall with such a wall in almost any city. The trainer must be included in the kit. The first few rides can be training, and then you can arrange a relay race. Do not forget about drinks and snacks for the participants of the business event, who will certainly want to eat and chat after sports.

Castles in the air

Wake up your inner child at your business event - arrange quests and contests for them using inflatable structures. Slides, castles and labyrinths - passing them at speed will make people laugh, this is a fact. Divide the event participants into teams and promise a good prize for the winners. This is the perfect exercise for team building, but it is also great for a break from an on-site training or conference outside the city.

Photo zones at business events

Create as many places as possible where participants in a business event can take pictures, both individually and collectively. Encourage them to do this - arrange art objects, cardboard photo frames, all this can be branded. Just imagine what kind of media effect on social networks you will get if you approach the preparation of a business event competently and responsibly. Photo stands can be placed in open areas, in halls, in conference rooms.

It is important to properly plan the event space. The easiest way to do this is with the smart online tool SpacePlanner - it is suitable for organizers of events of all sizes, from large exhibitions to trainings. In SpacePlanner it is very convenient to assemble the layout - to arrange stands, furniture, equipment. It is also easy to form commercial offers and send them directly from the system, calculate the budget and display the online catalog on the event website.

Register, create an event, invite your colleagues to it - and get ready without fear of missing out on details. Track project budget changes online - no need to recalculate it when planning changes. The system will do it for you. And the catalog of items built into the service will turn the rendering of buildings into a game - it is so simple and fun.

Now the SpacePlanner service operates in open testing mode - join completely free of charge and hold business events at the highest level of comfort for yourself and your customers. Leave feedback - we will develop the project and come up with even more useful functions.

Collective creativity

There can be a lot of options here - from making pottery to huge coloring pages with complex patterns, which the participating teams must paint over time. The drawing, by the way, can be thematic - reflect the theme of the business event or the sphere of activity of the organizing company. The final posters can be used in the company office as a reminder of collective creativity.

Archery

An absolutely fun and very exciting activity that does not require large expenses for the organizer of a business event. Several targets, several sports bows, a couple of instructors - and a team shooting tournament for the participants of some business training is ready. Targets can be branded, don't forget about that.

Photo booth or photo zone

A simple but cute idea that is simple and quite cheap to implement at a business event of any format. The guests will get to know each other, take pictures and save the cards as a keepsake. Another option is to hire a photographer, and after the event, post all the photos on your website or in social networks in order to attract traffic to your resources.

Bowling
An equally easy way to have a good time with business partners. You can rent a hall or equip your own bowling alley - balls and skittles are inexpensive. Think about who and how will keep the score, and what prizes you will give to the winners.

Digital board

A modern and interactive format for creativity - drawing on digital touch panels. They can be used as a board, for example, for brainstorming at a training session or playing guessing charades. Having a digital whiteboard is a good idea, a very useful thing, it can come in handy at any corporate event.

It is easy to choose a business event for a company - one of 19 thousand exhibitions and fairs from around the world - in the Protoplan online catalog. We regularly update statistics, dates and contacts of the organizers - all information is fresh and reliable.

Our free online service ExpoPlanner will help you prepare for the exhibition - register, use it to get everything done on time and not miss anything.

Read the Protoplan blog for useful articles for exhibitors, exhibitors and organizers of exhibitions and business events.

Organization of children's parties - where to start a personal business?

A profitable business can be built on the creative side. One of its varieties is the organization of children's parties. Therefore, aspiring entrepreneurs are interested in where to start a business and how not to lose their invested capital?

Agency registration process

When the question arises of where to start organizing a children's agency, you need to find out whether the entrepreneur has the necessary amount. If you have start-up capital, it is advisable to create a client base for the business, and then register your business. Portfolio design and client search can take a long time, and business taxes will have to be paid. Therefore, first, clients are acquired, after which the business is officially registered from scratch.

The optimal form of foundation is an individual entrepreneur (individual entrepreneur). At the same time, OKVED 92.3 "Other entertainment and entertainment activities" and 92.7 "Other activities for the organization of recreation and entertainment, not included in other groups" are selected. By choosing this profile, the entrepreneur will maximize the capabilities of the company. You need to register your business with the tax office. Better to switch to the simplified tax system (simplified taxation system). There are two tax regimes:

• Six percent of all income.
• Fifteen percent of income including expenses.

The advantage of the simplified tax system is the submission of a report only once a year.

You do not need a license to set up a children's holiday agency.

Plan for the organization of the necessary premises and equipment

An entrepreneur who opens a children's holiday agency from scratch must have:

• A car or any mobile vehicle, preferably a minibus. Since you have to travel a lot and carry various auxiliary materials;
• A room for the holidays, which needs to be decorated in an original and bright way to attract customers. You can decorate the hall with flowers, garlands, figures of fairy animals, cartoon characters and balloons. When creating themed evenings, an entrepreneur will need appropriate decorations.

Initially, you can do without an office. But later it will be needed, as it will testify to the solidity of the company. The area of ​​the premises is up to fifty square meters. It is desirable to have a parking area near the rented office. The room must be divided into three zones:

1. Meeting room.
2. Warehouse.
3. Managers work room.

For a successful business project, it is advisable to organize your own creative website. It will take 12 thousand rubles or more to create a portal.

Profession "Event-manager (organizer of holidays)"

For monthly promotion, you need to spend about 3 thousand rubles more.

Staff recruitment for the company

When the question arises of how to open an agency for organizing holidays, then initially you should take care of the selection of qualified workers. It is impossible to work without the help of the staff. Starting your business from scratch does not require hiring a lot of employees all at once. It will be enough to invite several competent specialists. Standard set:

• A manager who must control all business processes and holidays, receive and process calls, communicate with specific customers.
• A driver who knows the routes well and knows how to entertain guests on the way. He will take over the functions of a logistician.
• Children's entertainer or toastmaster, creating a festive mood.

In addition to the above personnel, depending on the job profile, the following professionals may be needed:

• DJ.
• Operators.
• Photographers.
• Florists.
• Musicians.
• Dance groups.
• Animators, clowns.
• Pyrotechnics.

You will need a children's party organizer. His responsibilities include:

• Creation of a children's script and its approval with parents.
• A clear layout of all details.
• Search and supply of costumes for the members of the children's event.
• Decorating the hall for children, drawing up the menu for the festive table.
• Cleaning of the premises after the children's event.

It is advisable to agree in advance with the chefs on the preparation of high-quality and tasty food. You should also pay attention to freelancers. If something happens, they will help the entrepreneur with children's slogans and a script.

Organization of financial investments in activities

The main expenses when starting a business:

• Premises rental (about 300 thousand rubles).
• Necessary inventory (musical equipment will be expensive: microphone, subwoofers, mixing console). Many costumes are needed to hold children's parties, trampolines - 200,000 rubles.
• Employee salaries (from 500 thousand rubles).
• Fare.

The opening of a children's holiday agency is not just a team of talented animators. Here it is necessary to think over certain concepts of the case. The amount of initial capital can range from $ 10,000 to $ 100,000 - it all depends on the capabilities and imagination of a businessman. But you can always start a business with a minimum start-up capital. Help from friends and relatives in organizing children's parties will help build a client base. The agency earns 10-15% commission from small orders and 3-5% from orders of large companies. If a company receives several orders of 40 thousand rubles a month, and subsequently from 6 orders of 70 thousand rubles each, then in a year the business can fully pay off and bring a good profit. However, this is a seasonal affair. Summer is a rather unprofitable time of the year. Since most of the children are sent to health institutions or taken to rest.

Useful information on the case

You should start looking for clients for business development in your area. It is enough to send colorful postcards to all homes. Later, you can take a more serious approach. There are several types of advertising:

• Distribution in children's educational and entertainment institutions. Here you need to coordinate your actions with the owner or director of the institution.
• Through your own portal.
• Marketing by phone.
• Direct marketing or direct marketing (direct communication between the client and the performer).
• Departure of managers to enterprises for negotiations.

Do not forget about the agency's regular clients, arranging holiday evenings and distributing discount or promotional coupons. You can come up with a special incentive system for each client. You must always think one step ahead of your competitors. This business is creative and therefore unpredictable. It is necessary to focus on large companies, carrying out corporate events for the children of employees. Recently, the organization of science parties for children has become popular. At these parties, children are taught about science and experiences in an entertaining way.

Your agency for organizing children's parties needs to be nurtured gradually. If the businessman stands still, the clients will get bored and they will find a more creative entrepreneur. Having thought about how to open a holiday agency, an entrepreneur must answer the following questions:

• What I want.
• What is needed for this.
• What do I have.
• What's missing.
• Where to get it.

The name of the event agencies also plays an important role.

First of all, the customer pays attention to the name of the company.

An original and funny name will be remembered faster than a banal one. A profitable business based on organizing children's parties is easy to start with enough activity and desire.

Shop of ready-made business plans - what you are looking for is already here!

Quality assurance. All regions. More than 3000 options in one place. Instant download.

On this page you can download or read a ready-made standard business plan of an agency for organizing holidays and corporate events for free.

A typical business plan of the company for organizing and holding the holidays

Overview section

This business plan provides for the opening of an agency for organizing events for corporate clients, childcare facilities and individuals.
The organizational and legal form of doing business is a limited liability company. This option is optimal for a number of reasons. First of all, because the main clients will be legal entities.
The degree of success of the project is assessed as medium-high and depends, first of all, on the region. In many regions this niche is practically free, but in Moscow and St. Petersburg the level of competition is already quite high.
Description of the enterprise
It is planned to open an agency for organizing and holding holidays with the necessary staff and equipment.
Description of services
The agency is expected to provide clients with the following services:
- organization of corporate events
- organization of children's parties
- organization of leisure evenings
- organization of private parties
- organization of seminars and conferences
Market analysis
In this section of the business plan, it is necessary to give a detailed description of the market of agencies for organizing holidays in your region. It is necessary to note the shortcomings in the work of operating companies in order to avoid them later in your business.

Production plan

The focal point for organizing a holiday agency should be the agency's office. When choosing an office, consider the convenience of its location for potential clients, because it is in the office that negotiations will take place. The office should consist of two rooms - a workspace for managers and a meeting room. The total office size will be approximately 40 square meters.
If there is no corresponding repair in the office, it must be done in order to create the appropriate mood and surroundings for the customers.
The next step is to buy office equipment. Typically, you will need the following equipment list:
- computers with Internet access by the number of managers
- copy machine
- Fax
Once the office is ready to go, you need to hire a staff. Typically, employees for a holiday agency are divided into two categories - permanent employees and incoming employees.
Regular employees are client search and customer relations managers.
The incoming workers are actors, clowns, dancers, presenters, etc., that is, all those who do not need to be constantly on the staff.
Note that it is advisable to recruit experienced managers with solid experience in attracting clients.

This will quickly recoup the start-up costs.
After the staff is recruited, you can move on to a wide advertising campaign. You can advertise a holiday agency in the following ways:
- creating your own website
- telephone marketing
- direct marketing
- work in the field - departure of managers for negotiations at enterprises
- word of mouth - after the successful organization of the holidays, your agency will be recommended
The first months of the agency's work will not be very many orders, and then the number of orders will constantly increase.
A few words about what equipment may be required when organizing holidays:
- projection screens
- projectors
- musical equipment
- cars
- constructions for stage mounting
All this can be rented at first, and then, as incomes grow, bought into property.
Note that it would be nice to have an agreement with some cafe or restaurant in order to provide the participants with food when organizing events. This will attract additional customers. The convenience of this approach is undoubtedly - the customer receives the whole range of services "from" and "to".

Financial plan

Next, we will take a closer look at the financial component of this business project.
Costs:
- office rent - 300,000 rubles per year
- repairs - 50,000 rubles
- equipment - 100,000 rubles
- salary of 4 managers - 400,000 rubles per year
Total: 850,000 rubles needed to start
Income:
- organization of holidays - from 50,000 rubles of net profit from each event.
As practice shows, successful agencies earn 10-20 million rubles a year in 2-3 years after starting work.
In this way, payback of the agency for organizing holidays is about 1-1.5 years.

You can download a ready-made business plan for organizing holidays here

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Modern man is fed up with advertising. It takes more and more effort to get his attention. Today, one of the most popular methods of working with clients is organizing events. A bright holiday becomes the best gift for the consumer.

Building our event communications, we must simultaneously think about both the goals of the event and the guests of the meeting. So, based on the target audience, all events can be roughly divided into three large groups:

Corporate events

Who but your employees are the personification of your company's values? A satisfied employee who is part of a close-knit and friendly team is the key to a successful business.

Lukoil has held its own game “What? Where? When? ”, In which the questions were based on the rules of corporate culture. At the same time, two tasks were being solved: team building and the introduction of the principles of business ethics. And at the end of the evening, the guests had only one question: "When is the next game?"

Use the format of team competition, and the teams are best composed of strangers working in different departments or branches. Only in the course of gambling will people really get to know each other and feel like a single team.

Events for partners and distributors

These are more formal and serious events, which, however, should not be boring. Formal and monotonous presentations, seminars and conferences will quickly get boring and certainly will not be remembered by anyone. But any business meeting can be held in an original and interesting way if you approach it with imagination.

So, instead of a standard presentation to distributors of a new product, the iCook pasta cooker, Amway decided to break the Guinness Book of Records for making the longest ravioli in the world.

Holiday agency business plan

And she beat it, sculpting an almost 30-meter one! The guests took a direct part in the preparation of this, as well as their original Italian dishes, and then gladly treated each other to ravioli cooked in the presented pastors.

Make the most of the presented product, involve partners in interaction: let them try, touch and examine the product. One’s own experience is always remembered better than a bright presentation from the stage.

Events for the outside public

What can be more fun than a concert, more spectacular than a dance flash mob or more soulful than a picnic? What if your company organizes it? Nothing is remembered better than pleasant emotions that will now be associated with your brand.

Sokolniki Park has found an unusual way to inform the entire city about the appearance of the largest ice slide in Moscow. The festival of unusual sleds "Battle Sleds" was held, where participants competed in the design and testing of unusual sleds on this very slide. This format compares favorably with traditional festivities and entertainment, and therefore gathered many participants and spectators!

But event management is not limited to defining the type of your event. How and, most importantly, where to learn how to draw up a program, select speakers and calculate the budget correctly? Formal education usually presupposes formal knowledge that is difficult to apply in reality. Learning how to organize events can go through books. Of course, high-quality literature allows you to understand the basics of event management. But will the presentation of a practitioner, who has learned the solutions of all difficult situations, from his own experience, replace even a correct textbook? Unlikely.

We conduct PR training in an exciting way: the acquired skills are worked out in practice.

“I plan to start doing wedding decor, I have a lot of thoughts, but I don’t know where to start. Advise "

Most importantly, this is not where to start)) But just start. Take it and start doing something! Many people have a certain fear of the future. It seems that there are a lot of thoughts, what will not work, or what needs to be done to get it for sure?

When I started, I confess I didn't have these questions. I was just curious and wanted to have fun. The same attitude is now. I am not afraid of failure, I can learn from everything, no matter what I do and do!

It has been 7 years since our launch. I am still analyzing some of our mistakes. This coin also has a downside. Ignorance of any truths can also be good.

How to start in a crisis or the rules of the mindset for success

Crisis is a word that hides uncertainty, necessarily debts, loans and lack of money from buyers.

We started out in a crisis. We honestly didn't know how it might affect the wedding market. We did not know fear and squeezed out to the maximum. Rule number 1 - don't frame yourself.... Our thinking is limitless and it can give us brilliant ideas, if allowed.

The second insight of those years: Not every neighbor has greener and tastier grass.... It always seems to us that a colleague is better, more interesting, more profitable and more successful. Knowing this for sure, you choose 2 paths. Or live with the thought that you will never be so cool. Or set the bar higher and surpass yourself!

When we started out, we had an idol in the wedding market. We dreamed of getting up one step with them. We did everything possible and impossible. The illusion that our idol was doing well was moving us forward at an unspeakable pace.

Can you imagine how surprised we were when, after 1 year, we met the idol in person? The level of service disappointed us. But we are in the black! So rule number 2 - exceed all expectations! Jump over yourself, do so that you yourself feel sorry to part with a product or service.

And now there are 6 small steps to your successful movement:

Stage 1 - Writing the answers to the questions

Determine for myself whether I really want it and why I need it. You must definitely answer this question in order to know what moves you forward. You will remember your answer when you give up, when difficulties or failures arise! But the realization of what you are doing this for will move you forward! Write down your company's mission statement. Ask questions:

• How will your actions benefit the world?
• How will your company be useful? Write down the purpose of the company.
• What should you and your employees come to every time with a successful project? Read How to Find Good Employees.
• Who is your client?
• Where can you find him, hook him up, where can you sell him the services of your company?

Stage 2 - Learn, learn and learn again

Start learning. If you are ready to stuff your own bumps (this is nice), then go over the entire Internet and collect all the information you can. What restaurants are there in your city, in what style to decorate there, what styles are there, what are their characteristics. Collect interesting ideas into your creative piggy bank.

YOU have to be a professional. It is very difficult to sell your services when you do not understand them yourself to the end.

How to start a holiday agency from scratch

Promote the market for wedding professionals and decorators.

Stage 3 - Style development

Develop your own style and flavor. What kind of weddings do you want to do? Elegant? Light and romantic? For 40 or 300 people? Identical decorators are chosen for the price. There are queues of clients for decorators with personality.

Stage 4 - They should start talking about you

Tell everyone what you do, because you need clients. Let it be friends at first. Use free ways to promote your own brand. Company account in VKontakte + group. And also do not forget about everyone's beloved Instagram.

For more details on what promotion methods to use, read "Effective advertising, what is it?" and "How to calculate the effectiveness of an advertising channel". In these articles, you will learn in more detail what and how to use, as well as, I hope, you can find a couple of new ideas for yourself.

Stage 5 - Partnerships

Partner with everyone in the wedding industry!

And for those who starts a business with family members or friends, I advise you to read "About partnership and partners", written from the experience of owning a business with a friend.

Stage 6 - We only grow up

In our business, I advise you to grow gradually. Slowly and take your time. Your client grows with you. Work every day. Write down a plan, how many clients you need in a certain period, calculate how many you need to generate every week and fulfill the plan. Without a clear goal, you don't know where to run and where the finish line is.

Don't feign activity. Your every action should be aimed at getting a client.

So the most important thing is to take the first step! If you don't, someone else will be ahead of you! Follow your dream, you just have to reach out and grab its tail.

Helpful information:

How to turn January into the most profitable month in the previous 10 years? How to get more benefits in 10 days than in a whole quarter? How can Halloween be your best selling day? There is one answer to all these questions - arrange holiday promotions.

Roman Rudnik, head of the design studio, talks in his column about how to conduct them correctly, how to congratulate and sell at the same time. IconDesignLAB.com.

How to find the right reason for the action

So, you want to increase sales and for this you are ready to make a unique limited offer. What is the reason to choose for this? Ask the drinkers, they will find you at least 365 occasions a year. :)

Jokes are jokes, but there is some truth in this. Take advantage of the holiday calendar. For example, we made such a calendar for marketers and introduced here the most profitable holidays for holding promotions in Europe, the USA and post-Soviet countries.

As you can see, in addition to the usual New Year and March 8, there are many more holidays in the calendar that you can make money on. On holidays, people are tuned in to receive pleasure and gifts, which means that these days they are more happy to say goodbye to their money. Pick a holiday that is closest to potential customers, link a promotion or sale to it, and people will start buying your product with pleasure.

In general, everything is simple. But there are a few more secrets to know.

What promotion to do and what discount to offer?

The most obvious (and least interesting) idea for a promotion is to offer a discount. Everyone loves discounts, everyone wants to pay less. And, of course, everyone is accustomed to discounts on the eve. Build your work with the media? Easy!
Verified suppliers in the Rusbase B2B store.

Holidays and after them. The question here is what is the best discount rate to offer.

Some say discounts don't work. While talking to one website owner, I listened to a story about how he made 15% Christmas discounts on his website. He took the old prices, crossed out, and wrote the new ones 15% lower, expecting a surge in sales. As a result, instead of a sharp increase in sales, he received a 15% decrease in profits.

And by the way, it is bad practice to report a discount on the purchase page.

“We always try to give a discount. It always works. The discount must be reasonable. We try to give no more than 50% for ordinary products, and 70% for certain groups, ”says Pavel Goncharov, marketing specialist at SoftOrbits. And it works.

Maybe not offer a discount?

A discount is good, but think, maybe something will be more interesting for your customers? The same gift. Think about what can help solve a customer's problem with your product?

For example, when shopping for shoes in a store, you are often offered care products. When buying a large number of diapers - a toy for the baby. When you buy one toothbrush, you will receive a second one (or mouthwash) as a gift.

"Would you like some sauce for the potatoes?"

- we hear at the checkout in McDonald's.

If there are not enough ideas, you can always spy on them from well-known competitors. Or, take the marketing tricks of business sharks like Amazon, Modnakasta, Lamoda or Rozetka as your basis. These guys have money for good marketers, why not repeat after them?

A classic example of a successful combination of a product and a complement to it from Rozetka

Can you make money at all « out of thin air » ... Offer a license for a second product (for software vendors), extended free updates, extended warranty, free space on an online product training course. These are all options that will cost you almost nothing, but can still be of significant interest to buyers.

Well, it’s Christmas and money is on the thigh. But how to persuade a PDF converter user to buy another DOC converter? Honestly, the client's real need for this is very low. That is why we sell PRO versions. I bought a converter - there is also a fancy version with additional options and a huge discount. Many agree to this option. And we benefit not only from the purchase itself, but also all future payments for upgrades, which are more expensive in PRO versions than in regular ones.

- Olga Lapshinova, Coolutils marktologist.

How to tell about the promotion?

It's not enough to come up with an action. For it to take place, it still needs to be reported! There are many options here, and the more you use, the better:

• Let's start simple. Place the news about the action on your website.
• Get started with email newsletters. Life hack: a good promotion is not only a reason to write your own subscriber base, but also an informational lead for the partner base. Offer 50% of sales to those who tell about your promotion at home, and increase your reach several times;
• Place information on the product itself;
• Call your partners for help and hang banners at them;
• Take advantage of remarketing. Effective for those who have recently visited your site;
• Write posts on social networks;
• For the sake of a good action, you can and.

I made sure that people love simple human communication. And everyone appreciates humor. Last year I wrote: “Merry Christmas to you and your family! P.S. I understand that it would be better to write a holiday greeting instead. But while traveling the world, I've noticed that most people love Christmas - even if they believe in gods with six arms and a blue face, not Christ. One way or another, the holidays should connect people, not separate them. "

The response increased by 50%.

- Olga Lapshinova, marketing specialist at Coolutils.

When is the best time to start a promotion?

Your potential clients should already be thinking about the holiday, but they should still have money for gifts in their pocket. For example, start New Year's promotions in November. In the USA, there is even a special day for this - Black Friday. If the holiday is not so grandiose, you can start 48 hours in advance.

Another option is to open Google Trends. Here you enter the name of the holiday and you can easily see when the wave of requests for this word begins. Naturally, you need to start stocks for such a holiday before the chart line goes up:

The B2B segment in this matter is more focused not on the dates of the holidays, but on the end of the financial year. “Since January, the new budget, and the old one has not yet been spent, next time they will give less money. We are spending urgently on something useful ”... Although there are some specifics, for example, when selling software for accountants, you should focus on the time of filing reports.

When to notify customers about the promotion by email

First, determine who your proposal is targeting: or. Why is it important? Because then you can choose the appropriate communication style and the best time to send emails about the promotion.

For example, for a B2B client, send an email in such a way that it will be in the client's mailbox 1 hour before the start of the working day. Don't forget about time zones and time differences. Remember that holidays are ineffective for B2B emails.

If the target is the end user, then your emails should be in their inbox before work, at lunchtime, in the evening or on weekends.

5 inspiring ways to make money on the holidays

1. The first case - from Patrick McKenzie about the sale of a generator of cards for playing loto on the eve of Halloween

Two months before Halloween, Patrick created a one-page landing page inspired by the holiday.

He caught a wave of organic traffic to him from Google, leveraged it in AdWords, and sent out a discount coupon to his database via email.

And although not everything worked out as planned, Patrick still earned $ 6024.45 per month. It was the best month in terms of sales of the year, exceeding the result of the best month of the previous year by 30%. How do you like it?

2. Case from Vitaly Yanko, who was involved in marketing at Agnitum - about how you can “make” a quarter in 10 days

“We sold products to protect your computer from threats: Outpost Firewall and Outpost Internet Security. They need constant updates to protect themselves from new misfortunes and, of course, paid updates. In the last 10 days of December, we did the following:

1. We developed a special offer - offered to buy now and get lifelong updates.
2. We made a mailing list on our own mail base with an offer to buy by the end of the year and receive lifetime updates at the price of one regular year.

Result: we made more sales in 10 days of the promotion than in the previous 80 days of this quarter. We liked it, and we extended the promotion for January as well. As a result, this January was the best sales month in the previous 10 years. ”

3. The third case - from Olga Lapshinova, a marketer at CoolUtils: how you can make 1000 additional sales from those who have already purchased your product

Here's how it happened:

“In 2012, on New Year's and Christmas Eve, CoolUtilis held the following campaign:

1. Those who bought one converter were offered to buy another one for $ 9 at the usual price of $ 19.90. This is a good figure, not enough to be reluctant to give back, and enough to make money on it. That is, the option "something is not very necessary, but also inexpensive, suddenly it will come in handy on the farm."
2. A simple landing page was created with a choice of converters at a promotional price. Users from the mailing list also switched to it.

Result: according to the results, about 1000 copies were sold. Considering that this is an additional sale on an already established client, this is an excellent result. But the next year, a similar sale did not bring any profit, and we decided not to repeat it again. "

4. The fourth case is from me. I will tell you the secret of how you can make $ 500 in one day without much difficulty.

I am selling a product that colors folders on your computer. With it, you can highlight frequently used folders in color and thus organize information on your PC. For Valentine's Day, I asked my friends to quickly make a banner dedicated to this product. Here's what we got:

And when I showed it to the users of the trial version of my program, in just one holiday, without straining, I received $ 500.

5. Another striking example from CoolUtils, which sold 80% more than the most expensive version of the program for Christmas

They sent out Christmas greetings to their customers who bought a conventional converter. Each client was given a gift - a 70% discount on the PRO version of the product. CoolUtils hoped that people accustomed to Christmas discounts would quickly agree to buy an improved version of a product they already knew.

The calculation was correct, customers poured into the purchase page. The result was not long in coming. The number of PRO versions sold increased by 80% in a month. But the benefit was not only that: the upcoming paid upgrades and paid customizations boded well for the future. Just imagine how successful the Christmas holidays were for the company, if the cost of such a promotion was only about 2,000 rubles, and the cost of the PRO version was about $ 129.

Conclusions - or what should be taken into account in the holiday promotion

As you can see, well-thought-out sales, gifts and discounts can bring you huge profits. So don't underestimate them and be sure to include them in your marketing plan. Checklist to help you check the success of your promotion:

• You have correctly chosen the date and time for the start and end of the promotion;
• The promotional offer sounds tempting;
• You have specified a time limit for the promotion;
• You have taken into account the breadth of information dissemination;
• Your communication with clients and email distribution is light and unobtrusive.

P.S. And there is an interesting infographic on this topic.